Facebook Ppc

  • Should you advertise on Facebook’s Audience Network?

    … This week, Facebook’s Audience Network made headlines again through Facebook using the network to deliver television advertising on selected connected networks. Although the roll-out of this (if it ever happens) is a long way away, it might have prompted you to ask whether you should be advertising via Facebook’s Audience Network. This blog post…

    Tara West/ State of Digitalin Social Facebook- 7 readers -
  • Harmony, Intent & Facebook Landing Pages

    … We spend a lot of time talking about Conversion Rate Optimization (CRO) and landing page optimizations. Landing pages should be extremely relevant to the ad. There should be congruency between the ad’s call-to-action and the page’s call-to-action. Buttons should be a complimentary color! PPC specific landing pages are a must! Less is more…

    Kristina Mclane/ PPC Heroin Social Paid Search Google Facebook- 5 readers -
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