Facebook Ppc

  • Should you advertise on Facebook’s Audience Network?

    This week, Facebook’s Audience Network made headlines again through Facebook using the network to deliver television advertising on selected connected networks. Although the roll-out of this (if it ever happens) is a long way away, it might have prompted you to ask whether you should be advertising via Facebook’s Audience Network.

    Tara West/ State of Digital- 8 readers -
  • Know The Differences Between Facebook and Google Ads And When You Should Use Each

    Maybe you’ve traditionally run PPC campaigns with AdWords, and you aren’t sure how Facebook Ads compare. Or maybe you’ve run Facebook Ads in the past, didn’t get good results, and don’t understand how Facebook advertising has changed over the past couple of years. Regardless, it’s helpful to know the key differences between Google and Facebook Ads so you can leverage each ...

    PPC Hero- 8 readers -
  • Harmony, Intent & Facebook Landing Pages

    …! These items are important and can drastically improve conversion rate. Landing pages can make or destroy a PPC account, which is true for Facebook as well. Facebook landing pages for ads are just as important, if not more, than AdWords or Bing. Before people grab pitchforks and begin to aggressively disagree, let me explain. When searching on Bing…

    Kristina Mclane/ PPC Heroin Social Paid Search Google Facebook- 5 readers -