Facebook Publisher Operations Team

  • Facebook’s Audience Network: 80% of Impressions Now Native

    … score, which tells publishers in the Audience Network how ads on their platform perform compared to News Feed. Advertiser outcome score encourages publishers to evaluate how their ads are working and make changes to their placements to improve their ability to deliver valuable outcomes for advertisers. And because advertiser outcome score calculates…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -