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November 11, 2016 We, as marketers, often create remarketing campaigns as if we’re following a recipe. Create ads and target an audience. Create audiences based on the website behavior of those who clicked on the ads from step 1. Show different ads to the people who clicked on the ads, but didn’t convert. Hopefully, the people come back and convert.
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. I know. For those familiar with my strategies, this seems asinine. Blasphemous.
… Have you run remarketing campaigns on Facebook? Are you reaping the full benefits Facebook ad targeting? To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service. In this article you’ll discover how Facebook remarketing campaigns can increase your ROI. What Is Remarketing…
… her improv comedy skills to blog as Grandma Mary, Social Media Edutainer. What do you think? What’s your best Facebook marketing tip today? Please share your thoughts and comments below. Tweet Tags: ab test, cindy king, create a facebook ad, facebook, facebook audience insights, facebook boosted post, facebook marketing, facebook remarketing, facebook tip, facebook tool, website custom audience …
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