Facebook Research

  • 2016 Mobile Marketing Trends Every Marketer Needs

    … Mobile Research For Your 2016 Marketing Plans I’ve got one word for your 2016 marketing: Mobile. Ignore mobile at your peril. Mobile isn’t about you, your product or your brand. Mobile is about reaching your prospects, customers and audience where, when and how they want to interact with you. This isn’t a new message. (Check 2015’s data…

    Heidi Cohen/ Heidi Cohenin Mobile- 43 readers -
  • Facebook Retargeting Spend Increases: New Research

    … or Facebook, the code triggers those sites to show the initial site’s ads. Discover new research on trends in Facebook retargeting spending. Retargeting is an online version of the basic sales and advertising principle of the follow-up. Without retargeting, your website has only one shot to convert. All motivation to go back to it depends…

    Social Media Examinerin Social Facebook Retargeting- 29 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … Is your business on Facebook and Twitter? Have you considered sharing news with your audience? Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events. In this article you’ll discover how the way people use Facebook…

    Social Media Examinerin Social- 26 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … marketing. Discover new research on how small businesses struggle with Facebook ROI. #1: Most Small Businesses Don’t See a Return From Their Social Media Efforts In April 2015, small business directory Manta surveyed 540 small business owners for their insights on social media return on investment (ROI). Fifty-nine percent report that they did…

    Social Media Examinerin Social- 23 readers -
  • Facebook to Overtake YouTube: 5 New Research Findings

    … steps to maintain its mobile appeal. First, in October 2014, Facebook finalized a deal to acquire the number-one mobile messaging service, WhatsApp. A total of 450 million active users puts WhatsApp, the newest Facebook instant messaging property, far ahead of its closest competitor, Viber. In the same month, Facebook updated both its iOS…

    Social Media Examinerin Social- 22 readers -
  • Social Photos Generate More Engagement: New Research

    … Do you want more engagement from your social media fans and followers? Wondering what kind of content will help you achieve that goal? New research confirms that photos could be the “holy grail” of social media engagement. In this article I’ll share what you need to know about maximizing engagement on Facebook and Twitter. #1: Photos…

    Patricia Redsicker/ Social Media Examiner- 32 readers -
  • Marketers Not Prepared for Negative Feedback: New Research

    … and Facebook mobile ads. According to research from Socialbakers, when asked to rate the types of Facebook ads they found most effective, marketers were unable to distinguish between desktop news feed ads, mobile news feed ads and desktop plus mobile news feed ads. In short, marketers have yet to figure out the advantages of crafting mobile-specific content…

    Patricia Redsicker/ Social Media Examiner- 21 readers -