Facebook Research

  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 46 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … of Facebook and Twitter as news sources give you more confidence to advertise there? Do you think your customers use these platforms to get news? Leave your comments and questions below. Tips for how marketers should respond to the latest changes in Twitter and Facebook user behavior. Tags: breaking news, current events, facebook research, social media research, social media user, social media user behavior, suzanne delzio, twitter research …

    Social Media Examinerin Social- 32 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … marketing. Discover new research on how small businesses struggle with Facebook ROI. #1: Most Small Businesses Don’t See a Return From Their Social Media Efforts In April 2015, small business directory Manta surveyed 540 small business owners for their insights on social media return on investment (ROI). Fifty-nine percent report that they did…

    Social Media Examinerin Social- 26 readers -
  • Facebook to Overtake YouTube: 5 New Research Findings

    … Do you want to know why it’s important to maintain a Facebook presence? Have you seen the latest research on Facebook? Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it’s here to stay. Find key insights from five new Facebook studies. #1…

    Social Media Examinerin Social- 25 readers -
  • 3 Underused Social Marketing Tactics That Build Relationships: New Research

    … you. Continue to listen and learn more about what clicks with your audience. What do you think? Have you tried any of these underused social marketing tactics? How have you built a high-quality audience? Please share your thoughts in the comment box below. Tweet Tags: content research, customer service tool, facebook research, list building, patricia redsicker, social marketing tactic, social media research, social media tactic, twitter research …

    Patricia Redsicker/ Social Media Examiner- 30 readers -
  • Social Photos Generate More Engagement: New Research

    … Do you want more engagement from your social media fans and followers? Wondering what kind of content will help you achieve that goal? New research confirms that photos could be the “holy grail” of social media engagement. In this article I’ll share what you need to know about maximizing engagement on Facebook and Twitter. #1: Photos…

    Patricia Redsicker/ Social Media Examiner- 35 readers -
  • Marketers Not Prepared for Negative Feedback: New Research

    … and Facebook mobile ads. According to research from Socialbakers, when asked to rate the types of Facebook ads they found most effective, marketers were unable to distinguish between desktop news feed ads, mobile news feed ads and desktop plus mobile news feed ads. In short, marketers have yet to figure out the advantages of crafting mobile-specific content…

    Patricia Redsicker/ Social Media Examiner- 25 readers -