Facebook Research

  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 33 readers -
  • Facebook Retargeting Spend Increases: New Research

    … retargeting, not everyone knows how it works. Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app? When you visited the website initially, it put a code into your browsing history, allowing it to follow you around the web. When you visit a different site…

    Social Media Examinerin Social Facebook Retargeting- 27 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … of Facebook and Twitter as news sources give you more confidence to advertise there? Do you think your customers use these platforms to get news? Leave your comments and questions below. Tips for how marketers should respond to the latest changes in Twitter and Facebook user behavior. Tags: breaking news, current events, facebook research, social media research, social media user, social media user behavior, suzanne delzio, twitter research …

    Social Media Examinerin Social- 20 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … returns, 17% received less than $100, and 57% received less than $1,000 for their energy and budget. One-third of that 41% (63 individuals) report outearning their social media marketing spend by more than $2,000. Social Media Examiner’s 2015 Social Media Marketing Industry Report findings echo those in the Manta study. When the team asked 3,720…

    Social Media Examinerin Social- 22 readers -
  • Facebook to Overtake YouTube: 5 New Research Findings

    … to convince a client or supervisor that Facebook, the 10-year-old “grandpa” of social media, can increase brand awareness, visibility, conversion and even email marketing return on investment well into 2015? Leave your comments or questions in the box below! Tweet Tags: facebook research, marketing research, research, social media marketing research, social media research, suzanne delzio …

    Social Media Examinerin Social- 16 readers -
  • 3 Underused Social Marketing Tactics That Build Relationships: New Research

    … you. Continue to listen and learn more about what clicks with your audience. What do you think? Have you tried any of these underused social marketing tactics? How have you built a high-quality audience? Please share your thoughts in the comment box below. Tweet Tags: content research, customer service tool, facebook research, list building, patricia redsicker, social marketing tactic, social media research, social media tactic, twitter research …

    Patricia Redsicker/ Social Media Examiner- 21 readers -
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