Facebook Research

  • 2016 Mobile Marketing Trends Every Marketer Needs

    … its time. 73% of people always have their mobile device with them (October 2015 Facebook research). People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester) Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data) Before you integrate…

    Heidi Cohen/ Heidi Cohenin Mobile- 45 readers -
  • Facebook Retargeting Spend Increases: New Research

    … or Facebook, the code triggers those sites to show the initial site’s ads. Discover new research on trends in Facebook retargeting spending. Retargeting is an online version of the basic sales and advertising principle of the follow-up. Without retargeting, your website has only one shot to convert. All motivation to go back to it depends…

    Social Media Examinerin Social Facebook Retargeting- 31 readers -
  • Facebook and Twitter User Behavior Changes: New Research

    … Is your business on Facebook and Twitter? Have you considered sharing news with your audience? Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events. In this article you’ll discover how the way people use Facebook…

    Social Media Examinerin Social- 30 readers -
  • Small Businesses Struggle to Prove Facebook ROI: New Research

    … Are you using Facebook to acquire customers for your small business? Do you struggle to measure the return on your social media marketing investment? Despite a lack of concrete proof of sales, small businesses are devoting time and dollars to Facebook marketing. In this article you’ll discover findings from recent studies focused on Facebook…

    Social Media Examinerin Social- 25 readers -
  • Facebook to Overtake YouTube: 5 New Research Findings

    … Do you want to know why it’s important to maintain a Facebook presence? Have you seen the latest research on Facebook? Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it’s here to stay. Find key insights from five new Facebook studies. #1…

    Social Media Examinerin Social- 25 readers -
  • Social Photos Generate More Engagement: New Research

    … Do you want more engagement from your social media fans and followers? Wondering what kind of content will help you achieve that goal? New research confirms that photos could be the “holy grail” of social media engagement. In this article I’ll share what you need to know about maximizing engagement on Facebook and Twitter. #1: Photos…

    Patricia Redsicker/ Social Media Examiner- 33 readers -
  • Marketers Not Prepared for Negative Feedback: New Research

    … and Facebook mobile ads. According to research from Socialbakers, when asked to rate the types of Facebook ads they found most effective, marketers were unable to distinguish between desktop news feed ads, mobile news feed ads and desktop plus mobile news feed ads. In short, marketers have yet to figure out the advantages of crafting mobile-specific content…

    Patricia Redsicker/ Social Media Examiner- 22 readers -
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