Facebook Reviews

    • 6 Strategies that Hotels Are Using to Leverage Facebook Marketing

      Facebook marketing is or should be an integral part of any hotel marketing campaign. Killarney Hotels, an operator of hotels in one of Ireland’s top tourist destinations, has put together this infographic about the topic. Side note… how great is it that a hotel company in Ireland sees the benefits of both infographic development and Facebook marketing? Why? Facebook is a key ...

      Douglas Karr/ Marketing Technology Blog- 15 readers -
  • A Solicited or Paid Review is a Risky Review

    … disagree with me, but just as the organic search industry was overtaken by falsely inflating rankings, reviews have a similar issue. And the companies that participated lost a lot more than they ever gained. The Risks of Paid and Rewarded Reviews It’s my personal belief that you’re going to have 4 issues when you pay or reward reviews: Legal…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • A Solicited or Paid Review is a Risky Review

    … customer will run to your Facebook page and give you a review. Make it easy for your customers to find, include it on internal communications with your customers, and share your great reviews when they’re submitted. The quality of every review platform is largely dependent upon the quality of the reviews that they have there. Aside from stringent…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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