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I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting yourself from the most popular targeting options.
… because it can be altered based on the action occurring on the page. We’ll get to that later in this post when talking about Standard Events. Website Custom Audiences The Facebook pixel is on every page of your site. Now you want to create audiences of people — Website Custom Audiences — based on the specific pages they visited and when. Remember…
… something like this… Note that this looks a lot like the Website Custom Audience interface. As such, you should feel at home! There’s a reason the two processes are similar. What we are doing is very similar, too. We are trying to help Facebook determine if a user who visited our website ended up converting. Under the rule, you’ll have three options…