Facebook Standard Events

  • The Importance of the Facebook Pixel

    … I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Facebook Custom Conversions: A Beginner’s Guide

    …. How to Create Custom Conversions First, I am going to assume that you have the Facebook pixel installed on your website. If you don’t, make sure to read this tutorial. Within ads manager or business manager, click “Tools” at the top and select “Custom Conversions.” Click the “Create Custom Conversion” button at the top left and you’ll see…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -