Facebook Standard Events

  • The Importance of the Facebook Pixel

    … yourself from the most popular targeting options. You aren’t able to accurately track conversions (how in the world do you without the pixel?). You can’t optimize for conversions. You can’t do any of the fun stuff. You know… the fun stuff that leads to measurable results? If you’re not familiar with the Facebook pixel, it’s a snippet of code…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • Facebook Custom Conversions: A Beginner’s Guide

    … for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. This replaces the conversion pixels you’ve been placing on individual success pages. Custom Conversions also complement — or at least partially replace — standard events. With standard events, you adjust the Facebook pixel on particular pages…

    Jon Loomer/ Jon Loomer Digitalin Social- 13 readers -
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