Facebook Video

    • How Red Bull Quietly Changed its Video Marketing Strategy

      In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...

      Greg Jarboe/ ReelSEO- 25 readers -
  • Facebook Video: Expert Insights & Latest Best Practices [Interview]

    … are publishing videos at a rate of 5 or more videos per day, per page. If you are concerned that this could cause post fatigue, or over-saturate your audience, pay close attention to the “negative feedback” analytics available within Facebook. If your audience is constantly hiding your video posts, or unfollowing your page, you can reduce the frequency…

    Greg Jarboe/ ReelSEOin Social Facebook- 12 readers -
  • How Should Brands Adapt to a Post-Truth World?

    … minorities. In four months, SFH has attracted over 210,000 likes on Facebook, which serves as its main platform. (There’s no website.) Thus far, the group has already helped influence LEGO, which recently announced it stopped advertising in the Daily Mail. The Co-operative Group, a British collection of wholesale and retail businesses, hasn’t officially…

    The Content Strategistin How To's- 16 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … returned in searches on Yahoo News.” Back then, Ulken defined “traditional news source” as website affiliated with a wire service, newspaper, magazine, TV station, radio station, broadcast network or cable network. And he said that “non-traditional sources” found in Google News included “a number of relatively obscure, online-only news sources (some…

    Greg Jarboe/ ReelSEOin Social YouTube- 9 readers -
  • OK Go Slows Down ‘The One Moment’ for Morton Salt’s #GivingTuesday

    … a one-hit wonder by making a series of follow-on hits, including, 'This Too Shall Pass' (54.3M views), 'Needing/Getting' (36.8M views), 'I Won't Let You Down' (31.1M views), and 'Upside Down & Inside Out' (51.3M views). Then, a few days ago, the band uploaded 'The One Moment – Official Video” to Facebook as well as to YouTube. Their latest music…

    Greg Jarboe/ ReelSEOin YouTube- 12 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … home on their laptops. Or, they might watch your annual Christmas advert online and then go into your department store to buy that Plum Space Zone II Trampoline & Accessory Pack that was featured in Buster the Boxer. So, if there are some last-minute lessons worth learning from John Lewis, then one of them is this: Creating emotional content…

    Greg Jarboe/ ReelSEOin How To's YouTube- 12 readers -
  • How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways

    … experiences with AI, the more we expect all companies and/or products to interact with us like they’re human. That includes PPC interactions. Evidence: We like engaging with products as if they’re human. Take voice search as an example. Voice searches are becoming exponentially more common. We want Siri or Cortana to answer our questions. We want them…

    PPC Heroin Paid Search How To's- 12 readers -
  • The Future of Marketing Lies with YouTube & Facebook Video

    … The folks at HubSpot, an inbound marketing and sales platform, have just published their eighth annual State of Inbound Report. And the big news is buried on Page 44 of the 65-page long report: Inbound marketers see YouTube and Facebook video as the future of marketing! And this future also includes Instagram, Snapchat, and Vine! Now, most…

    Greg Jarboe/ ReelSEOin Social Content YouTube- 20 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 12 readers -
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