Facebook: Video

  • Facebook wants to automate publishers’ direct-sold video ad deals

    … Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad inventory through its Audience Network ad network, the social network has started taking part in the deals that publishers strike directly…

    Marketing Landin Social Facebook- 14 readers -
  • Facebook enables all Pages to add guests to Live broadcasts on iOS

    … video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies. …

    Marketing Landin Social Facebook- 12 readers -
  • The most important thing to know about Facebook’s ad load problem

    … on Messenger. In 2015 Facebook redesigned Pages on mobile to make it easier for people to connect with a business through Messenger. Then in 2016 it opened Messenger to bots so that businesses could automate their conversations with customers. And in 2017 it is making it easier for the 1.2 billion people that use Messenger every month to find businesses…

    Marketing Landin Social Facebook- 28 readers -
  • Facebook changes some measurements for Pages’ organic videos

    … If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement mishaps, well, at least that’s done. Now it’s time to familiarize yourself with the latest changes that Facebook is making to the measurements it provides for Pages’ organic videos. On Monday, Facebook added some…

    Marketing Landin Social Facebook- 16 readers -
  • Video ads for direct response: What’s the best length?

    … to achieve their larger objective. One thing we can learn from looking at aggregate advertiser data is that the best-performing video ads for a given vertical generally fall within a narrow duration and typically share a few commonalities. As a note, the findings outlined in this column reflect data analyzed as part of my work at Nanigans…

    Andrew Waber/ Marketing Landin Facebook- 21 readers -
  • Video: See how Facebook inserts mid-roll ads in non-live videos

    … Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a Kentucky judge berating the local jail for sending a defendant to her courtroom sans pants, posted by millennial-centric news publisher Mic appears to be part of the test Facebook announced…

    Marketing Landin Social Facebook How To's- 26 readers -
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