Facebook: Video

  • Facebook will try out selling ads on TV screens next week

    … Facebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its Audience Network ad network sell video ads within apps on internet-connected TV platforms like Apple TV and Roku, Recode reported earlier on Friday. A Facebook spokesperson confirmed the company’s plan…

    Marketing Landin Facebook- 9 readers -
  • Facebook set to launch international ad campaign for Facebook Live

    … Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years? That’s still a long way from happening, but the company most certainly wants its users posting more video — particularly using Facebook Live. To that end, Facebook is launching an ad campaign this weekend…

    Matt Mcgee/ Marketing Landin Social- 9 readers -
  • Navigating the new waters of live content

    … Following in the footsteps of Snapchat, Facebook Live and Periscope, Instagram in August released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content that displays to your followers for 10 seconds at a time and disappears after 24 hours. You can edit photos and videos…

    Marketing Landin Social Content Facebook- 8 readers -
  • How many videos top publishers post daily to Facebook, YouTube

    … Facebook’s video platform is out of the petri dish and approaching parity with YouTube’s dominant digital video service. Top cross-platform video publishers like BuzzFeed, NowThis and Tastemade are posting more videos a day to Facebook than to YouTube, according to an analysis of their respective main YouTube channels and Facebook counterparts…

    Marketing Landin Social Facebook How To's- 8 readers -
  • Twitter floats better revenue split for creators’ YouTube, Facebook videos

    Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or Facebook — who already have those creators’ attentions and their videos — so it’s offering a better cut of the revenue than its larger, more established rivals. On Tuesday Twitter extended the video ad program it opened last year for publishers ...

    Marketing Land- 11 readers -
  • Facebook now officially showcases vertical videos in mobile news feeds

    … A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News…

    Marketing Landin Social Facebook- 20 readers -
  • Report: Video ads on Instagram are more common and getting longer

    … by Shopping, Entertainment, Social Networking and “Lifestyle” in that order. Below is a comparison of the top mobile advertisers on Facebook, Instagram and Pinterest. This set of findings is the most striking of the report. On Facebook the top advertisers almost entirely games. On Instagram there’s a mix of games, shopping and entertainment…

    Greg Sterling/ Marketing Land- 16 readers -
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