Facebook: Video

  • Facebook set to launch international ad campaign for Facebook Live

    Remember that thing earlier this year when a Facebook executive predicted that the News Feed will be “probably all video” in five years? That’s still a long way from happening, but the company most certainly wants its users posting more video — particularly using Facebook Live. To that end, Facebook is launching an ad campaign this weekend in both the US and UK to promote Facebook Live.

    Matt Mcgee/ Marketing Land- 7 readers -
  • How many videos top publishers post daily to Facebook, YouTube

    … Facebook’s video platform is out of the petri dish and approaching parity with YouTube’s dominant digital video service. Top cross-platform video publishers like BuzzFeed, NowThis and Tastemade are posting more videos a day to Facebook than to YouTube, according to an analysis of their respective main YouTube channels and Facebook counterparts…

    Marketing Landin Social Facebook How To's- 8 readers -
  • Facebook acknowledges discrepancy that had overstated a video view metric

    … the error, please see the full Facebook post from Mr. Fisher. About The Author Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. …

    Greg Finn/ Marketing Landin Social Facebook- 8 readers -
  • Facebook now officially showcases vertical videos in mobile news feeds

    … A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News…

    Marketing Landin Social Facebook- 18 readers -
  • Report: Video ads on Instagram are more common and getting longer

    … by Shopping, Entertainment, Social Networking and “Lifestyle” in that order. Below is a comparison of the top mobile advertisers on Facebook, Instagram and Pinterest. This set of findings is the most striking of the report. On Facebook the top advertisers almost entirely games. On Instagram there’s a mix of games, shopping and entertainment…

    Greg Sterling/ Marketing Land- 13 readers -
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