Facebook: Video

  • Facebook turns sound on by default in videos, debuts TV apps

    …, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason…

    Marketing Landin Social Facebook- 10 readers -
  • Facebook will let Pages broadcast live videos from desktop web

    … If your brand’s New Year’s resolution was to broadcast more live streams on Facebook, then Facebook wants to help you with that. On Wednesday Facebook announced a bunch of new features for Pages looking to go live. The headliner is probably the ability to broadcast live from your laptop. Yep, Facebook will enable Pages to air Live streams…

    Marketing Landin Social Facebook- 18 readers -
  • Facebook’s mid-roll video ads will be limited to 15 seconds

    … Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the same with non-Live videos. Facebook will inject mid-roll ads into some publishers’ videos after those videos have played for at least 20 seconds, according to a report published by Recode on Monday. The video…

    Marketing Landin Social Facebook- 21 readers -
  • The state of direct response video on Facebook

    … Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of this vision are easy to conceptualize on Facebook, just by the sheer amount of video content users share and interact with. However, when it comes to video advertising, there are notable differences…

    Andrew Waber/ Marketing Landin Social Facebook- 19 readers -
  • 2016: The Year in Social Media

    … and celebrities to produce live streams and inserting ads within some broadcasts. Twitter signed deals with the NFL, CBS, Bloomberg, Cheddar and others to air ad-supported TV-style and actual TV broadcasts on its service. And both Facebook and Twitter ramped up their efforts to get normal people to live-stream on their platforms, as did Instagram and YouTube…

    Marketing Landin Social Facebook Twitter- 19 readers -
  • Facebook will let celebs edit Live videos after broadcast ends

    … Celebrities live the good life. They get the best tables at restaurants, free swag and access to some Facebook features before anyone else, like Facebook Live. And now they’re getting access to Live features that won’t be made available to normal people using Facebook. Facebook will let people using its Mentions app — which is only available…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook Live Audio turns the social network into a radio broadcaster

    … they would a Live video stream, posting comments and sending reactions. But unlike the video version, they can play the audio broadcast in the background. People tuning in using Android phones or tablets will be able to listen even if they switch from Facebook to another app or lock their devices. People using iPhones or iPads cannot exit…

    Marketing Landin Social Facebook- 16 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on those of us blindly trusting Facebook’s math. Facebook messes up on its math a third time; time to make a list of all the times Facebook messed up on its math. On three separate occasions since September…

    Marketing Landin Social Facebook- 15 readers -
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