Facebook: Video

  • How video ad quality affects campaign performance on Facebook

    … the effort you put into a video ad and the performance of that ad. At Disruptive Advertising, my employer, we’ve spent the last six months trying to define the connection between video ad quality and campaign performance on Facebook. Here is what we found out: Effort vs. results In our study, our primary goal was to determine what types of ads would…

    Marketing Landin Social Facebook How To's- 22 readers -
  • Facebook wants to automate publishers’ direct-sold video ad deals

    … submitted to Audience Direct so that Facebook’s own sales team cannot use that information to pitch its own video ads to advertisers. I’m waiting to hear back from the spokesperson about that. Facebook isn’t the only member of the digital advertising duopoly trying to take part in publishers’ direct deals. Two years ago, Google rolled out its own…

    Marketing Landin Social Facebook- 15 readers -
  • Facebook enables all Pages to add guests to Live broadcasts on iOS

    … Facebook is extending the option for all Pages and normal accounts to add a guest to their Facebook Live streams after opening up the feature to people with verified profiles last year. For now, guests can only be added if both the broadcaster and guest are using Facebook’s iOS app to stream themselves. If a broadcast is airing horizontally…

    Marketing Landin Social Facebook- 12 readers -
  • The most important thing to know about Facebook’s ad load problem

    … For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze in people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of 2017, said CFO David Wehner during the company’s Q1 2017…

    Marketing Landin Social Facebook- 32 readers -
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