Facebook: Video

  • Facebook will let Pages broadcast live videos from desktop web

    … perceptions of a broadcast and serve as a prompt for others to weigh in. Plus the pinned comments can partially crowd out the normal comment stream of people writing “LOL” and “Hi” and “Booooring.” If a Page is broadcasting live, that stream will now appear atop the Page’s video library page, which Pages can link to by using the URL “http…

    Marketing Landin Social Facebook- 16 readers -
  • The state of direct response video on Facebook

    … Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of this vision are easy to conceptualize on Facebook, just by the sheer amount of video content users share and interact with. However, when it comes to video advertising, there are notable differences…

    Andrew Waber/ Marketing Landin Social Facebook- 16 readers -
  • Facebook will let celebs edit Live videos after broadcast ends

    … of several being announced — the ability to trim the recorded broadcast will let people “create a more polished viewing experience for audiences who watch a live video after it airs.” It makes sense why celebrities putting forward their best self would want that ability. But it makes less sense why Facebook doesn’t think non-celebrities would want…

    Marketing Landin Social Facebook- 11 readers -
  • Facebook Live Audio turns the social network into a radio broadcaster

    Facebook has already spun up its version of live television with Facebook Live. Now it’s come up with a take on live radio. On Tuesday Facebook announced Live Audio, an audio-only version of Facebook Live that can be used to broadcast radio shows, podcasts, book readings, etc. People can tune into a Live Audio stream and interact with it like they would a Live video stream, ...

    Marketing Land- 15 readers -
  • Here’s an itemized list of Facebook’s measurement errors to date

    … in a 500 percent average increase in the number of “reactions on post” and a 25 percent average decrease in the number of “reactions on shares,” according to Facebook. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age…

    Marketing Landin Social Facebook- 13 readers -
  • Facebook Live will spin up 360-degree streaming to match YouTube

    … National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live-streaming back in April, and tomorrow Facebook will preview its own version of the all-encompassing broadcast format. On Tuesday at 3 p.m. ET, National Geographic’s Facebook Page will air the platform’s first 360-degree live stream…

    Marketing Landin Social Facebook- 19 readers -
  • How Facebook’s measurement errors have impacted marketers’ trust

    Facebook’s string of measurement errors disclosed since September has some marketers shook up, even if those marketers weren’t directly affected by the social network’s messed-up math. Soon after Facebook announced in November that it had been overstating Page posts’ organic reach, digital agency Blitz was pitching a client on a Facebook campaign idea to make people more aware of the brand.

    Marketing Land- 9 readers -
  • Top 10 video creators in October: UNILAD & The LAD Bible hold at #1 & #2

    … were Red Bull TV, Shell, Walmart, LG USA Mobile and World Economic Forum. Top 10 Brand Creators in October 2016 Tracking total video views across YouTube, Facebook, Vine and Instagram, Tubular says the top 100 video brands and creators earned a combined 55.3 billion views in October. You can see Tubular’s rankings broken down by platform here…

    Amy Gesenhues/ Marketing Land- 16 readers -
  • Facebook will try out selling ads on TV screens next week

    … Facebook wants to see if it can bring its big ad business to the big screen. Next week Facebook plans to start a test that will have its Audience Network ad network sell video ads within apps on internet-connected TV platforms like Apple TV and Roku, Recode reported earlier on Friday. A Facebook spokesperson confirmed the company’s plan…

    Marketing Landin Facebook- 9 readers -
  • Facebook set to launch international ad campaign for Facebook Live

    … would get the tab that Live was supposed to get. Just when you might’ve started to think Live wasn’t as much of a priority for Facebook, here comes a new ad campaign that suggests otherwise. About The Author Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print…

    Matt Mcgee/ Marketing Landin Social- 9 readers -
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