Facebook: Video

    • Video: See how Facebook inserts mid-roll ads in non-live videos

      Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a Kentucky judge berating the local jail for sending a defendant to her courtroom sans pants, posted by millennial-centric news publisher Mic appears to be part of the test Facebook announced last month that it would start sl ...

      Marketing Landin Social Facebook How To's- 15 readers -
  • Why longer Facebook Live streams mean more engagement

    Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key to its vision for the future of the social network. In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that it’s planning one of its biggest promotional campaigns ever around the feature.

    Carla Marshall/ Marketing Land- 19 readers -
  • Facebook turns sound on by default in videos, debuts TV apps

    … Facebook videos are getting bigger and louder. In the biggest change since December 2013 when Facebook began playing videos automatically in people’s news feeds, Facebook will now play those videos automatically with the sound on by default, the company announced on Tuesday. Facebook announced more news surrounding videos playing on small…

    Marketing Landin Social Facebook- 12 readers -
  • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

    … For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news feeds sometime around the middle of 2017. The company has made this warning because its ad revenue growth will likely slow as a result. Facebook has options to alleviate the ad load pressure, like pushing…

    Marketing Landin Social Facebook- 20 readers -
  • Facebook will let Pages broadcast live videos from desktop web

    … streams for brands will be able to give brands a better idea of how those videos performed. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York…

    Marketing Landin Social Facebook- 18 readers -
  • Facebook’s mid-roll video ads will be limited to 15 seconds

    … Last year Facebook started interrupting some Live broadcasts with mid-roll video ads, and this year the social network plans to do the same with non-Live videos. Facebook will inject mid-roll ads into some publishers’ videos after those videos have played for at least 20 seconds, according to a report published by Recode on Monday. The video…

    Marketing Landin Social Facebook- 22 readers -
  • The state of direct response video on Facebook

    … Facebook CEO Mark Zuckerberg sees “a world that is video-first, with video at the heart of all of our apps and services.” The results of this vision are easy to conceptualize on Facebook, just by the sheer amount of video content users share and interact with. However, when it comes to video advertising, there are notable differences…

    Andrew Waber/ Marketing Landin Social Facebook- 22 readers -
  • 2016: The Year in Social Media

    … fessed up to incorrectly calculating videos’ average watch time. Then it messed up on several more measurements. Then a couple more. Then another. And now, will there be others next year? The year of live video Live video became a feature for social networks in 2015. In 2016 it became a business. Facebook started paying media companies…

    Marketing Landin Social Facebook Twitter- 22 readers -
Get the top posts daily into your mailbox!