Facebook: Video

    • Facebook changes some measurements for Pages’ organic videos

      If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement mishaps, well, at least that’s done. Now it’s time to familiarize yourself with the latest changes that Facebook is making to the measurements it provides for Pages’ organic videos.

      Marketing Landin Social Facebook- 14 readers -
    • Video ads for direct response: What’s the best length?

      Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will eventually find creative that works well with their target audiences to achieve their larger objective.

      Andrew Waber/ Marketing Landin Facebook- 16 readers -
  • Video: See how Facebook inserts mid-roll ads in non-live videos

    … Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a Kentucky judge berating the local jail for sending a defendant to her courtroom sans pants, posted by millennial-centric news publisher Mic appears to be part of the test Facebook announced…

    Marketing Landin Social Facebook How To's- 17 readers -
  • Why longer Facebook Live streams mean more engagement

    … Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key to its vision for the future of the social network. In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that it’s planning one of its biggest…

    Carla Marshall/ Marketing Landin Social Facebook- 22 readers -
  • Facebook turns sound on by default in videos, debuts TV apps

    … Facebook videos are getting bigger and louder. In the biggest change since December 2013 when Facebook began playing videos automatically in people’s news feeds, Facebook will now play those videos automatically with the sound on by default, the company announced on Tuesday. Facebook announced more news surrounding videos playing on small…

    Marketing Landin Social Facebook- 14 readers -
  • Instagram won’t fix Facebook’s ad load dilemma yet, but video might

    … that it will soon hit a ceiling. While Facebook may not be able to stuff any more ads between organic posts in people’s feeds, it has started stuffing ads within those organic posts: the mid-roll ads it has begun inserting in live and non-live videos. Facebook CEO Mark Zuckerberg kicked off Wednesday’s call by calling video “a mega-trend on the same…

    Marketing Landin Social Facebook- 24 readers -
  • Facebook will let Pages broadcast live videos from desktop web

    …,” operates a Facebook Page, Facebook will now provide more live and non-live video measurements to non-Page Facebook accounts that have at least 5,000 followers, i.e. people with normal Facebook accounts that enable other people to follow them to see their public posts. These metrics will only be available for those accounts’ public videos. People…

    Marketing Landin Social Facebook- 19 readers -
  • Facebook’s mid-roll video ads will be limited to 15 seconds

    … money by distributing their videos on YouTube, Twitter and Amazon, or by producing branded videos to distribute on Facebook without needing to share any of that money with the social network. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported…

    Marketing Landin Social Facebook- 23 readers -
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