Facebook: Video

  • Facebook wants to automate publishers’ direct-sold video ad deals

    … program to automate publishers’ direct ad sales, and in late 2016, it made a lot of noise about how much that business has grown, particularly the video side of it. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek…

    Marketing Landin Social Facebook- 11 readers -
  • Facebook enables all Pages to add guests to Live broadcasts on iOS

    …, the video will split-screen the broadcaster’s and guest’s streams side by side. If it’s airing vertically, the guest’s stream will appear as a thumbnail overlay like in a FaceTime chat. For marketers, the extension of the Live With feature means a brand can add a spokesperson to the stream or pick out a member of the audience to chime…

    Marketing Landin Social Facebook- 10 readers -
  • Hands on with Facebook’s AR Studio to create Snapchat-like camera effects

    … and access off-Facebook data, like a map of someone’s latest run. Facebook’s AR Studio is rolling out in a closed beta, so it will be a while until most people get their hands on it. Luckily, during its F8 developer conference in San Jose, Calif., this week, Facebook hosted a series of sessions and erected a booth to demo the software. Here is what it’s…

    Marketing Landin Social Facebook- 12 readers -
  • Facebook changes some measurements for Pages’ organic videos

    … If you’re a brand or publisher who’s finally adjusted to Facebook’s updated organic video metrics following last year’s measurement mishaps, well, at least that’s done. Now it’s time to familiarize yourself with the latest changes that Facebook is making to the measurements it provides for Pages’ organic videos. On Monday, Facebook added some…

    Marketing Landin Social Facebook- 14 readers -
  • Video ads for direct response: What’s the best length?

    …. Specifically, the sample consists of Facebook video advertising activity originating from 10 of the highest-spending gaming and e-commerce video advertisers. Ads studied were those run by the sampled advertisers at any point from September 1, 2016, through February 28, 2017. Let’s first focus on the gaming vertical, where you find collectively the largest…

    Andrew Waber/ Marketing Landin Facebook- 19 readers -
  • Video: See how Facebook inserts mid-roll ads in non-live videos

    … this woman was forced to go to court without any pants. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los…

    Marketing Landin Social Facebook How To's- 23 readers -
  • Why longer Facebook Live streams mean more engagement

    … Facebook continues to push video content via its News Feed algorithm, and video, particularly live video, remains key to its vision for the future of the social network. In 2014, CEO Mark Zuckerberg stated, “In five years most of [Facebook] will be video” — and now the site is so invested in video that it’s planning one of its biggest…

    Carla Marshall/ Marketing Landin Social Facebook- 27 readers -
  • Facebook turns sound on by default in videos, debuts TV apps

    … feed, with the sound fading in and out as pass through each video. Facebook hopes you are cool with an audible news feed because that will make the company cooler with advertisers, like Unilever and its agency GroupM that only buy video ads that run with the sound on, as well as brands, publishers and creators that have had to rethink…

    Marketing Landin Social Facebook- 16 readers -
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