Facebook Video Ads

  • Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [SlideShare]

    …Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram. As CMOs scale investment in video advertising, it’s…

    Nanigansin Social- 12 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 7 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … a personal, intimate nature, it makes sense that ads incorporating that same style resonate with audiences. Instead of promoting products or services with broad strokes, try communicating the value of your travel brand by showcasing how it impacts individuals. Airbnb uses a Facebook video ad to tell the story of one family exploring the wide variety…

    Nanigansin Social- 11 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 14 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … This article originally appeared in Social Media Today. Retail is going mobile! As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly turning to mobile devices like smartphones and tablets to reach new audiences. In fact, ecommerce ad spend among Nanigans customers was 65% mobile in Q2 2016…

    Nanigansin Social Mobile How To's- 9 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    … I Got Games, or IGG, is a renowned developer and publisher of online games across mobile, PC, and browser platforms. 300 million people worldwide have played IGG’s games, from arcade and action genre games like Castle Clash to strategy games like Clash of Desert. While the company is well known in Asia, IGG has gained notoriety globally in recent…

    Nanigans- 22 readers -
  • Blogging for Business: 10 Foundational Requirements for Success

    … Be sure to subscribe to this entire brand new series, “Welcome to the Pay to Play World, Are You Ready?” on iTunes, Stitcher or SoundCloud! Supporting Resources: Content Editorial Calendar Template (use this template to create your annual content calendar) Don’t Build Your Business on Rented Social Media and Facebook Land 15 Tips…

    Pam Moore/ Pam Marketing Nutin Content- 14 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … destination Refinery29 adheres to the 3-second rule by creating a colorful and fun vibe — but keeps viewers watching the entire time thanks to its helpful tips and swimsuit styling demonstrations. An ad like this is irresistible on Facebook timelines thanks to its upbeat nature and handy fashion hacks. Free Guide: Getting Creative with Direct Response Video Advertising Access everything you need to drive revenue with video ads, including creative best practices, advertising inspiration and more! Get the Video Advertising Creative Guide …

    Nanigansin Social- 11 readers -
  • The Playbook: Online Video Ads: Interstitial vs. Autoplay

    …To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your digital […]…

    Nanigans- 9 readers -
  • The 10 Objectives of Facebook Advertising

    …. Track Customer Actions on Your Website – Measure the effectiveness of your Facebook ads and see how many people come to your site to make purchases and more. Remarket to Website Visitors – When people visit your site, you can reach them again and remind them of your business with a Facebook Ad. If you want to become a Facebook Advertising wizard…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
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