Facebook Video Ads

  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 8 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … companies and OTAs have a massive opportunity to not only show off their destinations and vacation packages, but drive real revenue through hotel bookings and flight reservations. Ready to embark on a social advertising journey? Follow the lead of these four travel companies who are going the extra mile with their ads on Facebook, Instagram and Twitter…

    Nanigansin Social- 16 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … them. With Nanigans, you’ll not only be able to easily scale your user acquisition, but you’ll have several tried and true tools that will allow you to sustainably grow your audience by reaching audiences who will drive long-term growth. Automated creative testing recently helped gaming company IGG achieve outstanding results on its Facebook ad…

    Nanigansin Social- 25 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    This article originally appeared in Social Media Today. Retail is going mobile! As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly turning to mobile devices like smartphones and tablets to reach new audiences. In fact, ecommerce ad spend among Nanigans customers was 65% mobile in Q2 2016.

    Nanigans- 18 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    …, and video ads. With strategic testing, they discovered that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. As the team tested these ad types using Nanigans, they focused on determining which attracted the most valuable audiences. They also ensured that creative assets were adapted for each…

    Nanigans- 30 readers -
  • Blogging for Business: 10 Foundational Requirements for Success

    … and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. The #1 question we hear from clients of our consulting and training agency, Marketing Nutz and students of our courses is “how do I build a blog and write content that brings real and measurable…

    Pam Moore/ Pam Marketing Nutin Content- 27 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers…

    Nanigansin Social- 14 readers -
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