Facebook Video Ads

  • Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [SlideShare]

    …Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram. As CMOs scale investment in video advertising, it’s…

    Nanigansin Social- 14 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 8 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … different benefits to different buyer personas. As you can see, each ad targets a different kind of use case: solo adventure, business trip, or romantic getaway. Combined with Twitter’s wide arsenal of targeting capabilities, these ads can inspire all sorts of audiences to click through to the IHG Rewards Club site. 4. Booking.com Lands The Landing Page…

    Nanigansin Social- 16 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    …’ lightweight mobile SDK provides real-time insights into in-app events or milestones that can be used to further improve campaign outcomes. When mobile gaming company PlayQ integrated the Nanigans SDK with puzzle adventure game Charm King, they discovered that Facebook’s carousel ads drove the strongest returns, producing twice the volume and 10…

    Nanigansin Social- 25 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … This article originally appeared in Social Media Today. Retail is going mobile! As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly turning to mobile devices like smartphones and tablets to reach new audiences. In fact, ecommerce ad spend among Nanigans customers was 65% mobile in Q2 2016…

    Nanigansin Social Mobile How To's- 18 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    … launch: Advanced Workflow Automation Creative testing automated rapid and efficient testing for IGG’s team to quickly understand the audience and creative combinations resonating and generating conversations with players. Bulk ad creation enabled IGG to replicate ad creative that was performing well and clone successful campaigns to new markets…

    Nanigans- 31 readers -
  • Blogging for Business: 10 Foundational Requirements for Success

    … It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build…

    Pam Moore/ Pam Marketing Nutin Content- 27 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers…

    Nanigansin Social- 14 readers -
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