Facebook Video Ads

  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 7 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Social media and travel go hand-in-hand. Whether it’s close friends sharing photos from a recent vacation, or influencers showcasing their journeys around the world, you don’t have to look too far on social channels…

    Nanigansin Social- 7 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 10 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … trend. To drive purchases by conveying your brand’s products and style, take a page from these four retailers who are growing sales with eye-popping video ads on Facebook, Instagram and Twitter: Kohl’s Goes Native Because ads that look like native content will mesh well with the posts that surround them on social feeds, and will have a better chance…

    Nanigansin Social Mobile How To's- 9 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    … I Got Games, or IGG, is a renowned developer and publisher of online games across mobile, PC, and browser platforms. 300 million people worldwide have played IGG’s games, from arcade and action genre games like Castle Clash to strategy games like Clash of Desert. While the company is well known in Asia, IGG has gained notoriety globally…

    Nanigans- 13 readers -
  • Blogging for Business: 10 Foundational Requirements for Success

    … It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build…

    Pam Moore/ Pam Marketing Nutin Content- 10 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … destination Refinery29 adheres to the 3-second rule by creating a colorful and fun vibe — but keeps viewers watching the entire time thanks to its helpful tips and swimsuit styling demonstrations. An ad like this is irresistible on Facebook timelines thanks to its upbeat nature and handy fashion hacks. Free Guide: Getting Creative with Direct Response Video Advertising Access everything you need to drive revenue with video ads, including creative best practices, advertising inspiration and more! Get the Video Advertising Creative Guide …

    Nanigansin Social- 10 readers -
  • The Playbook: Online Video Ads: Interstitial vs. Autoplay

    …To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your digital […]…

    Nanigans- 8 readers -
  • The 10 Objectives of Facebook Advertising

    … Facebook for Business specifies six distinct strategies to increase online sales using Facebook: Set up a Page – A Facebook Page gives your business an online presence and a way to engage people who like your business. Boost Posts to Reach More People – You can show your Page posts to more of the people who like your Page and new audiences…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • 3 Brands Winning Cross-Channel Advertising On Facebook And Instagram

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Running campaigns on Instagram is a no-brainer for Facebook advertisers, thanks to audience and targeting parity. Although marketers are free to run the same ads on both channels, it’s definitely worth experimenting…

    Nanigansin Social- 13 readers -
  • 4 Data-Backed Video Advertising Best Practices

    … With In-Video CTAs A video ad is a unique opportunity to better introduce potential customers to your brand or re-engage acquired users. In either case, it’s worth using proper testing methodologies to investigate the effectiveness of different call-to-action options for different user groups: In-video CTA These are part of the video itself. They may include…

    Nanigans- 18 readers -
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