Facebook Video Ads

    • Top Score: High-Value User Acquisition For Mobile Game Advertisers

      For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time.

      Nanigansin Social- 9 readers -
    • 4 Travel Social Ad Campaigns That Go The Extra Mile

      Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Social media and travel go hand-in-hand. Whether it’s close friends sharing photos from a recent vacation, or influencers showcasing their journeys around the world, you don’t have to look too far on social channels to spot the jetsetters.

      Nanigansin Social- 7 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    …. As mobile advertising ramps up among retailers, so does spend towards mobile video ads. In Q1 2016, 26% more mobile ad spend was allocated to video formats in North America. That same quarter in Asia-Pacific, there was an astounding 46% increase in mobile video ad spend. These numbers indicate that now is the time to join in the retail video ad…

    Nanigansin Social Mobile How To's- 7 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    … I Got Games, or IGG, is a renowned developer and publisher of online games across mobile, PC, and browser platforms. 300 million people worldwide have played IGG’s games, from arcade and action genre games like Castle Clash to strategy games like Clash of Desert. While the company is well known in Asia, IGG has gained notoriety globally in recent…

    Nanigans- 10 readers -
  • Blogging for Business: 10 Foundational Requirements for Success

    … and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. The #1 question we hear from clients of our consulting and training agency, Marketing Nutz and students of our courses is “how do I build a blog and write content that brings real and measurable…

    Pam Moore/ Pam Marketing Nutin Content- 7 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers…

    Nanigansin Social- 8 readers -
  • The Playbook: Online Video Ads: Interstitial vs. Autoplay

    …To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your digital […]…

    Nanigans- 8 readers -
  • The 10 Objectives of Facebook Advertising

    … they’re specifically utilized. There are ten distinct objectives for Facebook Ads: Increase clicks to the website, increase website conversions, increase page post engagement, increase page likes, increase mobile app installs, increase mobile app engagement, increase local awareness, increase event response, increase offers and increase video views. …

    Douglas Karr/ Marketing Technology Blogin Social- 11 readers -
  • 3 Brands Winning Cross-Channel Advertising On Facebook And Instagram

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Running campaigns on Instagram is a no-brainer for Facebook advertisers, thanks to audience and targeting parity. Although marketers are free to run the same ads on both channels, it’s definitely worth experimenting…

    Nanigansin Social- 11 readers -
  • 4 Data-Backed Video Advertising Best Practices

    …. For some context, in Q4 2015 advertiser spending on Facebook video ad units went up by more than 40 percent from the previous quarter. These tips should help springboard your tactical considerations, but remember to test and confirm what works best for your business and target market. Free Guide: Getting Creative with Direct Response Video Advertising Access everything you need to drive revenue with video ads, including creative best practices, advertising inspiration and more! Get the Video Advertising Creative Guide …

    Nanigans- 16 readers -
  • Top 3 Facebook Video Ad Formats for 2016

    … Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively. I’m not just talking about fat stacks of cash either - whether your objective is to close sales, build a list, or win a whole bunch of new followers, fans, likes, and clicks, Facebook video ads provide an unmatched ability to target your…

    ReelSEOin Social Facebook- 16 readers -