Facebook Video Ads

  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 7 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … a personal, intimate nature, it makes sense that ads incorporating that same style resonate with audiences. Instead of promoting products or services with broad strokes, try communicating the value of your travel brand by showcasing how it impacts individuals. Airbnb uses a Facebook video ad to tell the story of one family exploring the wide variety…

    Nanigansin Social- 9 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    …’ lightweight mobile SDK provides real-time insights into in-app events or milestones that can be used to further improve campaign outcomes. When mobile gaming company PlayQ integrated the Nanigans SDK with puzzle adventure game Charm King, they discovered that Facebook’s carousel ads drove the strongest returns, producing twice the volume and 10…

    Nanigansin Social- 12 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … trend. To drive purchases by conveying your brand’s products and style, take a page from these four retailers who are growing sales with eye-popping video ads on Facebook, Instagram and Twitter: Kohl’s Goes Native Because ads that look like native content will mesh well with the posts that surround them on social feeds, and will have a better chance…

    Nanigansin Social Mobile How To's- 9 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    … creatives and targeting have saved us a lot of time and boosted ROI. Eugene Konash, Marketing Director, IGG The Goal While game launches are challenging, the best game companies in the world understand that their initial user acquisition campaigns present a critical opportunity to capitalize on early profitability gains by reaching users that generate…

    Nanigans- 19 readers -
  • Blogging for Business: 10 Foundational Requirements for Success

    … post today. Successful blogs today include much more than lazy text thrown on virtual walls. The best business blogs integrate different forms of media such as audio, video and compelling visuals that inspire and help you connect with your target audiences in a real and human way. Before you waste a ton of money and time throwing social content…

    Pam Moore/ Pam Marketing Nutin Content- 12 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … destination Refinery29 adheres to the 3-second rule by creating a colorful and fun vibe — but keeps viewers watching the entire time thanks to its helpful tips and swimsuit styling demonstrations. An ad like this is irresistible on Facebook timelines thanks to its upbeat nature and handy fashion hacks. Free Guide: Getting Creative with Direct Response Video Advertising Access everything you need to drive revenue with video ads, including creative best practices, advertising inspiration and more! Get the Video Advertising Creative Guide …

    Nanigansin Social- 11 readers -
  • The Playbook: Online Video Ads: Interstitial vs. Autoplay

    …To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your digital […]…

    Nanigans- 8 readers -
  • The 10 Objectives of Facebook Advertising

    … they’re specifically utilized. There are ten distinct objectives for Facebook Ads: Increase clicks to the website, increase website conversions, increase page post engagement, increase page likes, increase mobile app installs, increase mobile app engagement, increase local awareness, increase event response, increase offers and increase video views. …

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • 3 Brands Winning Cross-Channel Advertising On Facebook And Instagram

    … are popular across all demographics, each speak especially well to particular groups. Pantene takes all this into consideration by crafting its ads to reach different audiences on each channel. In Pantene‘s Facebook ad, NFL players bond with their daughters while styling their hair. The touching video speaks to family-focused parents who go through…

    Nanigansin Social- 14 readers -
  • 4 Data-Backed Video Advertising Best Practices

    …. For some context, in Q4 2015 advertiser spending on Facebook video ad units went up by more than 40 percent from the previous quarter. These tips should help springboard your tactical considerations, but remember to test and confirm what works best for your business and target market. Free Guide: Getting Creative with Direct Response Video Advertising Access everything you need to drive revenue with video ads, including creative best practices, advertising inspiration and more! Get the Video Advertising Creative Guide …

    Nanigans- 18 readers -
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