Facebook Video Ads

  • Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [SlideShare]

    …Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram. As CMOs scale investment in video advertising, it’s…

    Nanigansin Social- 13 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 7 readers -
  • 4 Travel Social Ad Campaigns That Go The Extra Mile

    … a personal, intimate nature, it makes sense that ads incorporating that same style resonate with audiences. Instead of promoting products or services with broad strokes, try communicating the value of your travel brand by showcasing how it impacts individuals. Airbnb uses a Facebook video ad to tell the story of one family exploring the wide variety…

    Nanigansin Social- 13 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time. How can…

    Nanigansin Social- 20 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … This article originally appeared in Social Media Today. Retail is going mobile! As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly turning to mobile devices like smartphones and tablets to reach new audiences. In fact, ecommerce ad spend among Nanigans customers was 65% mobile in Q2 2016…

    Nanigansin Social Mobile How To's- 11 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    …, and video ads. With strategic testing, they discovered that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. As the team tested these ad types using Nanigans, they focused on determining which attracted the most valuable audiences. They also ensured that creative assets were adapted for each…

    Nanigans- 26 readers -
  • Blogging for Business: 10 Foundational Requirements for Success

    … and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. The #1 question we hear from clients of our consulting and training agency, Marketing Nutz and students of our courses is “how do I build a blog and write content that brings real and measurable…

    Pam Moore/ Pam Marketing Nutin Content- 19 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … destination Refinery29 adheres to the 3-second rule by creating a colorful and fun vibe — but keeps viewers watching the entire time thanks to its helpful tips and swimsuit styling demonstrations. An ad like this is irresistible on Facebook timelines thanks to its upbeat nature and handy fashion hacks. Free Guide: Getting Creative with Direct Response Video Advertising Access everything you need to drive revenue with video ads, including creative best practices, advertising inspiration and more! Get the Video Advertising Creative Guide …

    Nanigansin Social- 12 readers -
Get the top posts daily into your mailbox!