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I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. A website is still required. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. I know. For those familiar with my strategies, this seems asinine. Blasphemous.
… that was immediately exciting. Seeing this description, though, brought me back down to earth momentarily… “Create a list of people who have engaged with your videos on Facebook.” That sounds an awful lot like Video Views Custom Audiences. But then as I went further, the excitement returned. As I type this, I haven’t found anyone else who has…