Facebook Website Custom Audiences

  • 6 Ways I Use Facebook Ad Targeting

    … Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the verious ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases…

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -
  • 7 Keys to Facebook Advertising Success

    … priority list. Here is how I prioritize Facebook ad targeting: 1. Website Custom Audiences: Website Custom Audiences are powerful because they can capture people who visit your website, people who register and people who buy from you. These audiences are also dynamic, updating in real-time. Additionally, Website Custom Audiences allow you to target…

    Jon Loomer/ Jon Loomer Digitalin Social- 25 readers -
  • The Importance of the Facebook Pixel

    … an opt-in or product. That’s just scratching the surface, but you get the point. I’ve created hundreds — even thousands — of these audiences that are critical to my success. 2. Standard Events With Standard Events, you can inject a little bit of extra code on specific pages to tell Facebook that a general type of event happened. Standard Events…

    Jon Loomer/ Jon Loomer Digitalin Social- 27 readers -
  • Example: Facebook Ad Targeting and Results

    … sound like last minute, I’ll undoubtedly need to shut off registration soon. Why? It’s going to fill up. Part of that is because I emailed my list about it. But another reason is the insane number of signups I’m getting via the Facebook campaigns. I created two campaigns: Keys to Success Webinar – Lead Generation (using Lead Ads) Keys…

    Jon Loomer/ Jon Loomer Digitalin Social- 29 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … posts. The Goal: I know that few advertisers promote content for the purpose of driving website traffic only. I find that to be foolish and short-sighted. I have two primary goals with this. The first is to build my most active Website Custom Audiences because I’ll be targeting them later in this process. The second goal is to leverage Instant…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 32 readers -
  • Facebook Custom Conversions: A Beginner’s Guide

    … The new Facebook pixel has frustrated and confused marketers. Do you need the new pixel? How do you set it up? Should you get rid of the old pixel? What about the conversion pixel? These questions can’t all be answered in this blog post. I’ll do my best to exhaust this topic in my next Power Hitters Club workshop on December 9 (available only…

    Jon Loomer/ Jon Loomer Digitalin Social- 14 readers -
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