Facebook Website Custom Audiences

  • Facebook Website Custom Audiences Based on Pixel Events

    … One of the many benefits of the Facebook pixel is that you can track and later retarget those who perform specific actions on your website. You can segment your audience in very specific ways based on page views, registrations, purchases, searches, and more. Let’s take a closer look at how and why you should create these audiences. First, I’ll…

    Jon Loomer/ Jon Loomer Digitalin Social- 11 readers -
  • 6 Ways I Use Facebook Ad Targeting

    … is those who registered for the free webinar. So what are the ways we’re going to do this? Website Custom Audience (180 Days): One way to use Website Custom Audiences is to create an audience of the people who were redirected to a thank you page following a registration. Facebook Lead Ad Registration (90 Days): I also used Facebook lead ads…

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -
  • The Importance of the Facebook Pixel

    … an opt-in or product. That’s just scratching the surface, but you get the point. I’ve created hundreds — even thousands — of these audiences that are critical to my success. 2. Standard Events With Standard Events, you can inject a little bit of extra code on specific pages to tell Facebook that a general type of event happened. Standard Events…

    Jon Loomer/ Jon Loomer Digitalin Social- 27 readers -
  • Example: Facebook Ad Targeting and Results

    … to Success Webinar Registrants (Lead Ad) Visited Keys to Success Webinar Landing Page 2+ times (180 days) If you aren’t familiar with Page Engagement Custom Audiences, this is relatively new. This allows me to target anyone who engaged with my Facebook page in any way during the past 365 days. Targeting my most engaged website visitors can…

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … posts. The Goal: I know that few advertisers promote content for the purpose of driving website traffic only. I find that to be foolish and short-sighted. I have two primary goals with this. The first is to build my most active Website Custom Audiences because I’ll be targeting them later in this process. The second goal is to leverage Instant…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 33 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    … and efficiently build an audience in volume. We’ll do this by promoting helpful articles (driving traffic and building a Website Custom Audience) and videos (building an Engagement on Facebook Custom Audience). 2. Build Your Leads The mistake is that most advertisers start here, targeting people that don’t know them. We won’t do that. We’ll target…

    Jon Loomer/ Jon Loomer Digitalin Social- 30 readers -