Facebook Website Custom Audiences

    • The Importance of the Facebook Pixel

      I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting yourself from the most popular targeting options.

      Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
    • Example: Facebook Ad Targeting and Results

      There are many factors that lead to success or failure of your Facebook ad campaign. I’ll cover these things on my free webinar on Monday. But spoiler alert: Nothing is more important than targeting. Nothing comes close. You could craft the perfect ad with convincing copy and eye-grabbing imagery. You could lead to a super-fast landing page with laser precision and focus.

      Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
    • 7 Keys to Facebook Advertising Success

      I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads.

      Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … posts. The Goal: I know that few advertisers promote content for the purpose of driving website traffic only. I find that to be foolish and short-sighted. I have two primary goals with this. The first is to build my most active Website Custom Audiences because I’ll be targeting them later in this process. The second goal is to leverage Instant…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 20 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    … and efficiently build an audience in volume. We’ll do this by promoting helpful articles (driving traffic and building a Website Custom Audience) and videos (building an Engagement on Facebook Custom Audience). 2. Build Your Leads The mistake is that most advertisers start here, targeting people that don’t know them. We won’t do that. We’ll target…

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • Facebook Custom Conversions: A Beginner’s Guide

    … something like this… Note that this looks a lot like the Website Custom Audience interface. As such, you should feel at home! There’s a reason the two processes are similar. What we are doing is very similar, too. We are trying to help Facebook determine if a user who visited our website ended up converting. Under the rule, you’ll have three options…

    Jon Loomer/ Jon Loomer Digitalin Social- 8 readers -
  • The Missed Opportunity: How Brands Are Missing Out on Facebook

    By now you know about how powerful Facebook can be for brands. Most of the naysayers have been quieted. Those who kept predicting “the next MySpace” have all crawled away to their caves. There are nearly 1.5 Billion people on Facebook now. Close to 1 Billion there every single day. That doesn’t mean that success on Facebook comes easily now.

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • Priority List: 13 Audiences to Target Using Facebook Ads

    … this recently while receiving amazing results was within my Facebook ads experiment. By creating individual Website Custom Audiences for single pages of my website, I was able to both create an opt-in that didn’t require an email address and funnel people according to the pages they have or haven’t yet read. Note that this audience is ideal for both…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • The 4-Step Approach to Effective Facebook Ad Targeting

    … answer that for you: very unlikely. But by following the first three steps, you are setting yourself up for success. You are laying the building blocks, and you’ll be happy you did! Here is how I’d prioritize targeting for closing the sale: Related Opt-in Custom Audience Related Purchase Custom Audience Facebook Fans (if built properly) Website…

    Jon Loomer/ Jon Loomer Digitalin Social- 18 readers -
  • An Experiment: Facebook Ads Don’t Have to Suck

    … idea: Facebook ads Easter egg course… Each lesson delivered via a Facebook ad. You only see the next lesson if you clicked on the previous ad. Completely free but unique. People would want to click my ads. I was tired. It may not have made the most sense at the time. But the idea was very clear in my mind. It was a huge, shiny lightbulb…

    Jon Loomer/ Jon Loomer Digitalin Social Facebook- 12 readers -
Get the top posts daily into your mailbox!