Facebook Website Custom Audiences

  • 6 Ways I Use Facebook Ad Targeting

    … is those who registered for the free webinar. So what are the ways we’re going to do this? Website Custom Audience (180 Days): One way to use Website Custom Audiences is to create an audience of the people who were redirected to a thank you page following a registration. Facebook Lead Ad Registration (90 Days): I also used Facebook lead ads…

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • 7 Keys to Facebook Advertising Success

    … I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors…

    Jon Loomer/ Jon Loomer Digitalin Social- 20 readers -
  • The Importance of the Facebook Pixel

    … I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable. Without the Facebook pixel, you’re limiting…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • Example: Facebook Ad Targeting and Results

    … There are many factors that lead to success or failure of your Facebook ad campaign. I’ll cover these things on my free webinar on Monday. But spoiler alert: Nothing is more important than targeting. Nothing comes close. You could craft the perfect ad with convincing copy and eye-grabbing imagery. You could lead to a super-fast landing page…

    Jon Loomer/ Jon Loomer Digitalin Social- 23 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … posts. The Goal: I know that few advertisers promote content for the purpose of driving website traffic only. I find that to be foolish and short-sighted. I have two primary goals with this. The first is to build my most active Website Custom Audiences because I’ll be targeting them later in this process. The second goal is to leverage Instant…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 23 readers -
  • Facebook Ad Campaign Process: Build Audience, Leads and Conversions

    … and efficiently build an audience in volume. We’ll do this by promoting helpful articles (driving traffic and building a Website Custom Audience) and videos (building an Engagement on Facebook Custom Audience). 2. Build Your Leads The mistake is that most advertisers start here, targeting people that don’t know them. We won’t do that. We’ll target…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • Facebook Custom Conversions: A Beginner’s Guide

    …. How to Create Custom Conversions First, I am going to assume that you have the Facebook pixel installed on your website. If you don’t, make sure to read this tutorial. Within ads manager or business manager, click “Tools” at the top and select “Custom Conversions.” Click the “Create Custom Conversion” button at the top left and you’ll see…

    Jon Loomer/ Jon Loomer Digitalin Social- 10 readers -
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