Facebook Website Custom Audiences

  • How I’m Promoting My Webinar Series with Facebook Ads

    …, so it’s by no means a finished process. While I’ll continue to find ways to optimize, it may provide some inspiration for your own promotions. Let’s take a closer look… Carousel Ads Promoting Recent Content Facebook carousel ads can now include up to 10 images or videos. I’m able to take advantage of that for the purpose of promoting recent blog…

    Jon Loomer/ Jon Loomer Digital- 14 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … website. Facebook advertisers can now create audiences of people who spent the most time on their website… Click To Tweet How to Create To create a Custom Audience based on time spent on your website, start by creating a Custom Audience within Ads Manager the way you normally would. Select the option for website traffic… Click the drop-down…

    Jon Loomer/ Jon Loomer Digital- 15 readers -
  • Combine Email and Facebook Ad Campaigns for Greater Success (Example)

    Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.

    Jon Loomer/ Jon Loomer Digital- 21 readers -
  • Priority List: 13 Audiences to Target Using Facebook Ads

    … this recently while receiving amazing results was within my Facebook ads experiment. By creating individual Website Custom Audiences for single pages of my website, I was able to both create an opt-in that didn’t require an email address and funnel people according to the pages they have or haven’t yet read. Note that this audience is ideal for both…

    Jon Loomer/ Jon Loomer Digitalin Social- 16 readers -
  • The 4-Step Approach to Effective Facebook Ad Targeting

    … answer that for you: very unlikely. But by following the first three steps, you are setting yourself up for success. You are laying the building blocks, and you’ll be happy you did! Here is how I’d prioritize targeting for closing the sale: Related Opt-in Custom Audience Related Purchase Custom Audience Facebook Fans (if built properly) Website…

    Jon Loomer/ Jon Loomer Digitalin Social- 17 readers -
  • An Experiment: Facebook Ads Don’t Have to Suck

    … and I were heading for the mountains for a little New Years vacation. I needed to get working. So I created the ad you saw at the top. I targeted fans and website visitors. The concept was simple: Click the ad to opt in (using a Website Custom Audience) Get served an EXCLUSIVE Facebook advertising tip Those who viewed that tip would be served another…

    Jon Loomer/ Jon Loomer Digitalin Social Facebook- 11 readers -