Facebook Website Custom Audiences

  • 6 Ways I Use Facebook Ad Targeting

    … Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the verious ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases…

    Jon Loomer/ Jon Loomer Digitalin Social- 26 readers -
  • 7 Keys to Facebook Advertising Success

    … I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors…

    Jon Loomer/ Jon Loomer Digitalin Social- 24 readers -
  • The Importance of the Facebook Pixel

    … coding may be too much for some, and it really may not be necessary. You could instead use… 3. Custom Conversions Since the pixel is on your website, Facebook knows when someone visited and what page they visited. As a result, you can define what the purchase of a particular product is by simply telling Facebook that URL. No extra code required…

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • Example: Facebook Ad Targeting and Results

    … sound like last minute, I’ll undoubtedly need to shut off registration soon. Why? It’s going to fill up. Part of that is because I emailed my list about it. But another reason is the insane number of signups I’m getting via the Facebook campaigns. I created two campaigns: Keys to Success Webinar – Lead Generation (using Lead Ads) Keys…

    Jon Loomer/ Jon Loomer Digitalin Social- 27 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … days. In one case, I let Facebook optimize. In the other, I expand the net a bit by using Daily Unique Reach. Lead Generation Ads for the Webinars On the surface, this is a lot like what we did above with individual webinar ads. However, in this case, I am mentioning the date. That’s because each lead ad form is date specific, so I create…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times…

    Jon Loomer/ Jon Loomer Digital- 31 readers -
  • Facebook Custom Conversions: A Beginner’s Guide

    … something like this… Note that this looks a lot like the Website Custom Audience interface. As such, you should feel at home! There’s a reason the two processes are similar. What we are doing is very similar, too. We are trying to help Facebook determine if a user who visited our website ended up converting. Under the rule, you’ll have three options…

    Jon Loomer/ Jon Loomer Digitalin Social- 12 readers -
  • The Missed Opportunity: How Brands Are Missing Out on Facebook

    By now you know about how powerful Facebook can be for brands. Most of the naysayers have been quieted. Those who kept predicting “the next MySpace” have all crawled away to their caves. There are nearly 1.5 Billion people on Facebook now. Close to 1 Billion there every single day. That doesn’t mean that success on Facebook comes easily now.

    Jon Loomer/ Jon Loomer Digital- 21 readers -
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