Facebook Website Custom Audiences

    • 6 Ways I Use Facebook Ad Targeting

      Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the verious ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases and show precisely the ways that I us ...

      Jon Loomer/ Jon Loomer Digitalin Social- 13 readers -
  • 7 Keys to Facebook Advertising Success

    … that lead to success (and failure) of facebook ads. Why Your Ads Aren’t Working Facebook ads are incredibly powerful, but they aren’t magic. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. While Facebook gives us all of the tools we need to be successful, there are several reasons why an ad…

    Jon Loomer/ Jon Loomer Digitalin Social- 16 readers -
  • The Importance of the Facebook Pixel

    … yourself from the most popular targeting options. You aren’t able to accurately track conversions (how in the world do you without the pixel?). You can’t optimize for conversions. You can’t do any of the fun stuff. You know… the fun stuff that leads to measurable results? If you’re not familiar with the Facebook pixel, it’s a snippet of code…

    Jon Loomer/ Jon Loomer Digitalin Social- 15 readers -
  • Example: Facebook Ad Targeting and Results

    … sound like last minute, I’ll undoubtedly need to shut off registration soon. Why? It’s going to fill up. Part of that is because I emailed my list about it. But another reason is the insane number of signups I’m getting via the Facebook campaigns. I created two campaigns: Keys to Success Webinar – Lead Generation (using Lead Ads) Keys…

    Jon Loomer/ Jon Loomer Digitalin Social- 19 readers -
  • How I’m Promoting My Webinar Series with Facebook Ads

    … a potential reach of 140,000 people. Ads Promoting Facebook Ads Quiz If you haven’t taken my 30-question Facebook ads quiz, make sure you do so. You’ll quickly see just how much you know! The Goal: The primary goal here is to get people to take the quiz. Immediately after taking the quiz, the user will get a recommendation for one of my three…

    Jon Loomer/ Jon Loomer Digital- 16 readers -
  • Create an Audience of People Who Spent the Most Time on Your Website

    … website. Facebook advertisers can now create audiences of people who spent the most time on their website… Click To Tweet How to Create To create a Custom Audience based on time spent on your website, start by creating a Custom Audience within Ads Manager the way you normally would. Select the option for website traffic… Click the drop-down…

    Jon Loomer/ Jon Loomer Digital- 23 readers -
  • Facebook Custom Conversions: A Beginner’s Guide

    … The new Facebook pixel has frustrated and confused marketers. Do you need the new pixel? How do you set it up? Should you get rid of the old pixel? What about the conversion pixel? These questions can’t all be answered in this blog post. I’ll do my best to exhaust this topic in my next Power Hitters Club workshop on December 9 (available only…

    Jon Loomer/ Jon Loomer Digitalin Social- 9 readers -
Get the top posts daily into your mailbox!