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Today in the shower, I noticed for the first time that Dove Sensitive Skin Nourishing Body Wash is “#1 Dermatologist Recommended.” Really? Which dermatologist(s)? I flipped the bottle around, expecting to find a source for the claim. Nada. Last month, I wrote a story for The Content Strategist about how brands should fact-check their content to protect their credibility.
I’d be lying if I said I didn’t enjoy the odd Buzzfeed article once in a while or didn’t admit that I get annoyed at Google when it doesn’t answer my question immediately. But in this weird and wonderful digital age, our growing addiction to immediacy has a dark underside that no multitude of instant, adorable cats can remedy.