Factual

  • Marketers Are Uncertain But Embracing Mobile Location Data (Report)

    … Personalization and geotargeting have become integral parts of any marketing approach that hopes to connect with potential customers and audiences. Throughout the year, marketers have come to realize this, and they are using location data as a big part of this strategic shift. A study from mobile location analytics firm Factual examines these…

    Inside Facebook- 16 readers -
  • Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX

    … in venture capital in 2016. Former IAC Executive Joins Comcast Ventures Comcast Ventures, the venture capital arm of Comcast Corporation, has hired Dinesh Moorjani as Managing Director. Prior to joining Comcast Ventures, Moorjani served as Executive-in-Residence at Warburg Pincus and co-founded Tinder while at IAC. CLO Hired at Cars.com Jim Rogers…

    Geoff Michener/ Street Fight- 13 readers -
  • Openings and New Hires at Momentfeed, Bango, Valpak

    … for a director of marketing to work out of the company’s NYC office. Valpak is looking for a senior search engine optimization specialist. Factual is looking for a strategic partner manager for adtech. SweetIQ is hiring across several areas (such as HR, Sales, Marketing, Development and Operations). Townsquare Media has lots of positions available…

    Geoff Michener/ Street Fight- 14 readers -
  • LBMA Podcast: Facebook, Factual, Uber and Adtile

    … LBMA Podcast: Facebook, Factual, Uber and Adtile July 1, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Adelaide Zoo, MCX, Uber + Alipay, Nesa Solutions, Tywst, Posterscope + Lamar, Facebook + Factual, Verve, Adtile, Broadsign + TINT, Digerati Magazine. …

    Asif Khan/ Street Fightin Facebook- 17 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … President at CBS Local Digital Media Ezra Kucharz, who helped build and lead 24+ markets and 146+ stations as a president at CBS, is leaving his post. Kucharz will stay at the company as special advisor to the CEO as well as remain on several nonprofit and corporate boards. His replacement, Adam Wiener, was named EVP/GM at CBS Local Digital Media. Prior…

    Geoff Michener/ Street Fight- 9 readers -
  • Why We Still Search for ‘Starbucks’ on Google Maps

    … 2011 and nearly doubled over the last year, with 80% coming on mobile. Basically, brand equity tied to ubiquity, consistency, or more generally, meeting a variety of needs loses value proportionally to the ability of an intelligent app to predict consumer intent. Vikas Gupta is director of marketing and operations at Factual. …

    Street Fightin Google- 8 readers -
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