Factual

  • Marketers Are Uncertain But Embracing Mobile Location Data (Report)

    … Personalization and geotargeting have become integral parts of any marketing approach that hopes to connect with potential customers and audiences. Throughout the year, marketers have come to realize this, and they are using location data as a big part of this strategic shift. A study from mobile location analytics firm Factual examines these…

    Inside Facebook- 19 readers -
  • Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX

    … has joined Cars.com as the company’s Chief Legal Officer. Rogers most recently served as Senior Vice President and General Counsel for Orbitz Worldwide. *** Looking for a new job? Here are some openings! Factual is in need of a demand manager to focus on Agency and Strategic Accounts.. NASCAR is looking for a manager of digital revenue operations…

    Geoff Michener/ Street Fight- 21 readers -
  • Openings and New Hires at Momentfeed, Bango, Valpak

    … Openings and New Hires at Momentfeed, Bango, Valpak September 23, 2016 by Geoff Michener Leave a Comment Filed Under: News Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs…

    Geoff Michener/ Street Fight- 23 readers -
  • LBMA Podcast: Facebook, Factual, Uber and Adtile

    … LBMA Podcast: Facebook, Factual, Uber and Adtile July 1, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Adelaide Zoo, MCX, Uber + Alipay, Nesa Solutions, Tywst, Posterscope + Lamar, Facebook + Factual, Verve, Adtile, Broadsign + TINT, Digerati Magazine. …

    Asif Khan/ Street Fightin Facebook- 17 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … USA’s New Orleans sales team. He also worked with Kimberly-Clark Professional for 16 years. *** Looking for a new job? Here are some openings! EatStreet is looking for mobile and web designers as well as a software engineer. NinthDecimal is on the hunt of an executive director of business development. Factual is looking for a senior partner…

    Geoff Michener/ Street Fight- 10 readers -
  • Why We Still Search for ‘Starbucks’ on Google Maps

    … 2011 and nearly doubled over the last year, with 80% coming on mobile. Basically, brand equity tied to ubiquity, consistency, or more generally, meeting a variety of needs loses value proportionally to the ability of an intelligent app to predict consumer intent. Vikas Gupta is director of marketing and operations at Factual. …

    Street Fightin Google- 9 readers -
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