Factual

  • Marketers Are Uncertain But Embracing Mobile Location Data (Report)

    … Personalization and geotargeting have become integral parts of any marketing approach that hopes to connect with potential customers and audiences. Throughout the year, marketers have come to realize this, and they are using location data as a big part of this strategic shift. A study from mobile location analytics firm Factual examines these…

    Inside Facebook- 19 readers -
  • Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX

    … in venture capital in 2016. Former IAC Executive Joins Comcast Ventures Comcast Ventures, the venture capital arm of Comcast Corporation, has hired Dinesh Moorjani as Managing Director. Prior to joining Comcast Ventures, Moorjani served as Executive-in-Residence at Warburg Pincus and co-founded Tinder while at IAC. CLO Hired at Cars.com Jim Rogers…

    Geoff Michener/ Street Fight- 15 readers -
  • Openings and New Hires at Momentfeed, Bango, Valpak

    … Openings and New Hires at Momentfeed, Bango, Valpak September 23, 2016 by Geoff Michener Leave a Comment Filed Under: News Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs…

    Geoff Michener/ Street Fight- 19 readers -
  • LBMA Podcast: Facebook, Factual, Uber and Adtile

    … LBMA Podcast: Facebook, Factual, Uber and Adtile July 1, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Adelaide Zoo, MCX, Uber + Alipay, Nesa Solutions, Tywst, Posterscope + Lamar, Facebook + Factual, Verve, Adtile, Broadsign + TINT, Digerati Magazine. …

    Asif Khan/ Street Fightin Facebook- 17 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … USA’s New Orleans sales team. He also worked with Kimberly-Clark Professional for 16 years. *** Looking for a new job? Here are some openings! EatStreet is looking for mobile and web designers as well as a software engineer. NinthDecimal is on the hunt of an executive director of business development. Factual is looking for a senior partner…

    Geoff Michener/ Street Fight- 9 readers -
  • Online Reviews Providing Insights That Help Brands Compete

    …, CRM data, and other inputs used today by companies such as 4INFO, Factual, and Placed, which are working to build a holistic view of consumer behavior and intent. Visible differentiators like average star ratings may prove less valuable in the long run than the actual content of consumer reviews, once brands mine review data for the insights it contains. Damian Rollison is director of product at Brandify. He can be reached via Twitter. …

    Damian Rollison/ Street Fightin Google Facebook Twitter- 26 readers -
  • Why We Still Search for ‘Starbucks’ on Google Maps

    … 2011 and nearly doubled over the last year, with 80% coming on mobile. Basically, brand equity tied to ubiquity, consistency, or more generally, meeting a variety of needs loses value proportionally to the ability of an intelligent app to predict consumer intent. Vikas Gupta is director of marketing and operations at Factual. …

    Street Fightin Google- 9 readers -
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