Fairfax Cone

  • Customer Advertising Preferences For 2016

    … business at all? And if so, where do they want to see your brand’s ads? If you’re like most marketers, you only think about your prospect to get her to buy your product. Yet as David Ogilvy famously pointed out: “The consumer isn’t a moron; she is your wife.” If that’s the case, don’t you think it’s worth your time to understand how your prospect…

    Heidi Cohen/ Heidi Cohenin EMail- 17 readers -
  • 50 Marketing Quotes For Back-To-School

    … can’t go see somebody. That’s all it is.” – Fairfax Cone “The superior man understands what is right; the inferior man understands what will sell.” – Confucius “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ – Peter Drucker “Your most unhappy customers are your greatest…

    Heidi Cohen/ Heidi Cohen- 8 readers -