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… Welcome to the 10th episode of Eating with John Chow. On this edition, we headed to the Diamond Jamboree Plaza for lunch at the Urban Seoul. This is a one of the best damn fusion restaurants I’ve ever eaten at. The brain child of OC Restaurateur Bronnie Lee and Chef Kacy Jun, Urban Seoul is a restaurant that celebrates passion for food…
In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on 30-second stories expecting people to simply listen and sit until the end. It worked, no doubt about it. We enjoyed it. We bought the idea, and their products, too. We had no choice.