Fantasy Football Fantasy

  • Best Branded Content: DirecTV and the Mannings Make a Rap Sequel

    Last week, I wrote that the holy grail of content marketing is that rare viral hit where your product is the star. I should have written that the holy grail of content marketing is a viral hit where your product is the star and Eli and Peyton Manning are rapping. Last year, DirecTV scored a big content marketing with with “Football on Your Phone,” a Lonely Island-style parody ...

    Joe Lazauskas/ The Content Strategist- 3 readers -
Get the top posts daily into your mailbox!