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The next step in the digital revolution may be here, and the content marketing world better be ready. While every year’s CES brings with it a flood of new TVs, gadgets with debatable practicality, and hyperbolic promises from every tech company imaginable, this year’s show may have revealed what many, including former WIRED editor and current senior editor at LinkedIn John C.
… its own fascinating work with a deft touch. The design of Microsoft Stories is sleek and splendid; the homepage features big, vibrant images; and the article pages echo Medium’s design, with some “Snow Fall” thrown in for tasteful measure. Expect a lot of other tech companies to copy this approach in 2015. Electrolux: “The Next Black” The single…
… that met this brand-narrative criteria was a relative rarity, but the festival saw quite a few winning cases this year of great brand storytelling: “The Scarecrow” and “Farmed and Dangerous” (Chipotle); “Kombi-Last wishes” (Volkswagen); “Sapeurs Documentary” (Guinness); “The Born Friends Family Portrait” (Skype) and “Project Drive-In” (Honda). These…
John Rampton interviews ...