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… gives them ideas about how to use and style your offerings. Personalization Personalized emails get 2.5x higher click-through rates and 6x more sales and there are lots of opportunities for fashion retailers to take advantage of them. Basic personalization involves using your subscriber’s name in your subject line and/or email content. But to create…
[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I love this interview. Sarah Timmerman is from my hometown Brisbane, she’s grown a $4 million a year women’s fashion online retailer, gathered a million followers on social media — and she has done it starting with nothing, pouring revenue back into growth, hustling her way to the top.