Fast-Moving Consumer Goods

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
Posts about Fast-Moving Consumer Goods
  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … on iOS. Breaking reaction rates down by industry, the report revealed that fast-moving consumer goods apps have the highest reaction rates, at 25 percent on Android and 7.5 percent on iOS. These apps were followed by travel, telecom, finance and entertainment apps in the top five. When looking at reaction rates in different continents, the study…

    AllTwitter- 24 readers -
  • Social Intelligence Is Changing Market Research

    … to market research. The 2016 customer demands more. They want you to adapt to their constantly changing interests, behavior and preferences. It’s not about personalization, but relevancy. With the right insight, marketers can create and deliver extremely targeted content, offers and ads to appeal specifically to very defined segments…

    AllTwitterin Social Google- 22 readers -
  • 7 Things to Keep in Mind When Creating Facebook Carousel Ads

    … Featured Jobs Public Relations Account Executive / Media Specialist The S3 Agency Boonton, New Jersey Editorial Assistant, Political Science and Philosophy W. W. Norton & Company, Inc. New York City, New York Event Producer/Planner Marketing Factory, Inc Venice, California Account Executive Hue & Cry Flatiron, New York City Executive…

    David Cohen/ AllTwitterin Social Facebook- 4 readers -
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