Fast-Moving Consumer Goods

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
Posts about Fast-Moving Consumer Goods
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … that post, you can easily calculate your ROI. For quick-serve restaurants and fast-moving-consumer-goods brands, where transactions happen offline and digital advertising budgets are dwarfed by offline advertising and sponsorships, attributing spend on social media to sales is virtually impossible–no matter how much data you can access. It’s…

    AllFacebookin Facebook Twitter- 18 readers -
  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … on iOS. Breaking reaction rates down by industry, the report revealed that fast-moving consumer goods apps have the highest reaction rates, at 25 percent on Android and 7.5 percent on iOS. These apps were followed by travel, telecom, finance and entertainment apps in the top five. When looking at reaction rates in different continents, the study…

    AllTwitter- 20 readers -
  • Social Intelligence Is Changing Market Research

    … of their target audience. What can a brand achieve with a social intelligence strategy? The applications are endless and cross-departmental. Uncover the who, the what and the why. Apply audience insight to an electronic customer-relationship-management strategy to drive the understanding behind evolving customer segments; how they think, act and engage. Apply…

    AllTwitterin Social Google- 18 readers -
  • 7 Things to Keep in Mind When Creating Facebook Carousel Ads

    … Featured Jobs Public Relations Account Executive / Media Specialist The S3 Agency Boonton, New Jersey Editorial Assistant, Political Science and Philosophy W. W. Norton & Company, Inc. New York City, New York Event Producer/Planner Marketing Factory, Inc Venice, California Account Executive Hue & Cry Flatiron, New York City Executive…

    David Cohen/ AllTwitterin Social Facebook- 4 readers -
  • Adaptive Content: The Omni-Channel Technique You Need to Implement

    Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. The urgency of supporting personalization that considers multiple channels is apparent from stats like 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a phone to shop while in stores.

    Noz Urbina/ Content Marketing Institute- 12 readers -
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