Fast-Moving Consumer Goods

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.
Posts about Fast-Moving Consumer Goods
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … that many brands are embracing it as a way to reach (that’s the key word) millennials is encouraging. My hope is that marketers’ mindset towards content on Facebook, Twitter and other platforms shifts from being judged on its transactional value to a place where real branding takes place to reach the right audience. Peter Claridge is the manager of global marketing for social marketing firm Unmetric. Image courtesy of Shutterstock. …

    AllFacebookin Facebook Twitter- 21 readers -
  • iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

    … on iOS. Breaking reaction rates down by industry, the report revealed that fast-moving consumer goods apps have the highest reaction rates, at 25 percent on Android and 7.5 percent on iOS. These apps were followed by travel, telecom, finance and entertainment apps in the top five. When looking at reaction rates in different continents, the study…

    AllTwitter- 21 readers -
  • Social Intelligence Is Changing Market Research

    … We’ve heard it 100 times: “We’re targeting millennials.” Really? What does millennial even mean? Google tells us; “There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s. So you’re targeting anyone from 10 years old to 34 years old…

    AllTwitterin Social Google- 20 readers -
  • 7 Things to Keep in Mind When Creating Facebook Carousel Ads

    … Featured Jobs Public Relations Account Executive / Media Specialist The S3 Agency Boonton, New Jersey Editorial Assistant, Political Science and Philosophy W. W. Norton & Company, Inc. New York City, New York Event Producer/Planner Marketing Factory, Inc Venice, California Account Executive Hue & Cry Flatiron, New York City Executive…

    David Cohen/ AllTwitterin Social Facebook- 4 readers -
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