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… website. We also share our concerns about a biased article that asks, “Is content marketing worth it?” Rants and raves include the “Alex from Target” meme and the Wall Street Journal’s questionable approach to article comments. We wrap up the show with a #This Old Marketing example: Our very own This Old Marketing podcast. This week’s show (Recorded…
…, like all creators, has no exclusivity clause with YouTube, leaving it free to distribute its video wherever it desires. YouTube might have paid to advertise Vice’s channel, but it didn’t buy loyalty. Indeed, Facebook successfully recruited YouTube superstar Michelle Phan in October, convincing her to use Facebook video to market her new book…
Outspoken tech investor Fred Wilson once offered this prescient piece of advice back in 2011 on building your business on Facebook: “Be your own bitch.” In other words, a successful digital business is not a parasitic one. Rather than relying on another platform for users, it should keep its own audience on its own site.