Favorability

  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    …” on Twitter, and the social network also performed strongly in other key brand metrics such as favorability, purchase intent and recommendation. Users absorb content more quickly on mobile than on desktop, with high levels of retention. Users who saw video ads on Twitter were 12 percent more likely to recommend those brands to friends and family than…

    David Cohen/ AllFacebookin Twitter- 10 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    … (ability to remember), favorability (likelihood to recommend) and intent (likelihood to purchase)–all of which can be a challenge to measure.” That last phrase absolutely nails it – a challenge to measure. While all these questions get to the heart of what marketers want to know, they’re not nearly as easy to measure as something like page views…

    Relevancein Content- 6 readers -
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