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  • Twitter Video Ads Deliver Recall, Receptivity (Study)

    … and receptivity to brand messages, and its findings included: Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content. Mobile ad recall was “significantly higher…

    David Cohen/ AllFacebookin Twitter- 10 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    …, brand lift refers to how much more people want to do business with your brand as a result of your marketing campaign. Google defines it as “… [to] understand how your ads are affecting consumers’ awareness of your brand and how well your ad is recalled, and using search data you can measure the lift in brand interest. “ Web strategy firm Viget…

    Relevancein Content- 9 readers -
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