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… When an account expands to social for the first time, there are a few general guidelines that I follow: 1. Set a predetermined budget. 2. Don’t oversell the return and set realistic expectations. 3. Start smart. Starting smart means you should logically start with ad types and targeting that align with your type of account. eCommerce, lead…
After speaking at the Zenith Conference I knew I had to make sure everyone knew the answer to the question “why throw your hat in with Twitter advertising?” Chances are the people you want to reach are already Tweeting away! Twitter currently has: 16.3M moms 19.4M fashionistas 15.5M cost conscious shoppers 28.
… Today’s post is by Jeff Ferguson, CEO of Fang Digital Marketing. In today’s ever-expanding digital marketing universe, we all hear, time and time again, some version of the message, “content is king.” We also all know that in the end, talk is cheap. And, alas, so is much of what gets written – and passed off as “content” – by many marketers…