Featured Blog Posts

  • Pagination Tunnels – An Experiment in Crawlability and Click Depth

    … But now let’s look at an example with paginated content: Simple “Next” Link Suppose you have a website that contains a sequence of 200 numbered pages. For purposes of this example, it doesn’t really matter what kind of pages they are. They could be product listings, or blog posts, or even a single article split into 200 pages. (Please don’t…

    Portent, Inc- 15 readers -
  • Talk Data to Me: Google Analytics Tips That Lead to Better Content Strategy

    …, or visits to a specific landing page. These goals should indicate actions you want your users to take when they visit your website and map back to your KPIs. If you want to learn more about what to track, read Ian Barrett’s blog post The Three Levels of Analytics Conversions You Need. Once you’ve set up your goals, you can look at the data to see…

    Portent, Inc- 15 readers -
  • Funnel-Based PPC Account Strategy – An Overview

    … you start advertising. It will pay huge dividends in the long run. Your end result after executing this plan will be better conversion rates and more revenue than you could otherwise hope to achieve from paid search. The post Funnel-Based PPC Account Strategy – An Overview appeared first on Portent. …

    Ryan Moothart/ Portent, Incin Paid Search- 10 readers -
  • Content-First SEO

    … the magazines, the travel websites, even good old AAA start to question whether to send any more traffic your way. Let’s transfer the idea from the metaphorical town to your real website. An important distinction: Content is not just a blog post or a product description. It’s not just the restaurant menu in our little town, but the roads…

    Portent, Incin SEO Content- 18 readers -
  • Are Headline Analyzers Worth Your Time?

    … blah about a headline and want to kick around some new ideas on my own. I’ve been wondering if the recommendations that come out of these tools are worth following, though. So I decided to do a small study using Portent blog post titles as my subjects. What Are Headline Analyzers? Headline analyzers claim to help you create headlines that have more…

    Portent, Inc- 19 readers -
  • Video SEO in 2017 Best Practice Guide

    … increasing from here on out (at least until everything is VR). This post will outline the basics of Video SEO and its implementation. Hosting One of the big questions to answer when deciding on a video strategy is where to host your videos. Every method has trade offs that marketers should consider when planning for video. When making this decision…

    Portent, Incin SEO- 18 readers -
  • Changing Domains? What Would an SEO Do?

    … SEO team involved with the product process. Disclaimer: Every domain transfer is different, depending on the size of the site, whether you are changing the site architecture, or switching to a new CMS. However, there are some critical steps that should typically be taken for the best chance of SEO success. The purpose of this post isn’t to provide…

    Portent, Incin SEO- 22 readers -
  • Funnel Driven Keyword Reporting

    … Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? The zombie keyword report of yore How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used…

    Portent, Inc- 15 readers -
    Earlier about the same topic:
  • Shopify SEO in Six Simple Steps

    … for collections pages; the title of the collection automatically creates the URL and is available to edit in the Edit website SEO feature. With one exception, the /collections/all page. For this you will need a bit of theme.liquid wizardry to edit and that is not really why I’m here. Blog URLs /blogs/name-of-the-blog/8675309-title-of-the-blog-post Blog…

    Portent, Incin SEO- 15 readers -
  • Lean Content, the ebook, and I’m Tired

    … creation. It’s how I do blog posts, longform, papers, articles, product descriptions, and anything else that uses words. I talk about tools and techniques. The first chapter is a little philosophical and hand-wavy, but after that, it’s all meaty how-to. I like the process so much, I use it to write my ebooks. I probably couldn’t have done two in two…

    Ian Lurie/ Portent, Incin Content- 16 readers -
  • Robots.txt Mistakes and Best Uses: A Guide

    … of the confusion around using this file stems from the fact that people expect it to be more complex than it is. It’s really, really simple. Now, go forth and block your pages with confidence. Just not your live site, your secret stuff, or from hostile crawlers. I hope this guide prepared you to use robots.txt without screwing something up, but if you need more guidance, check out Robots.txt.org or Google’s Robots.txt Specifications. The post Robots.txt Mistakes and Best Uses: A Guide appeared first on Portent. …

    Portent, Incin SEO- 25 readers -
  • What Is the User Experience of Content?

    … to Evaluate Your Content’s User Experience Too often, companies start producing snazzy infographics with no clear purpose or plan. Or they launch a blog with no editorial calendar past the first month. Or they spend a lot of money on branding, product names, and copyrighted language without actually using words to explain what the company, products…

    Portent, Incin Content- 14 readers -
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