Featured Blog Posts

  • Changing Domains? What Would an SEO Do?

    … SEO team involved with the product process. Disclaimer: Every domain transfer is different, depending on the size of the site, whether you are changing the site architecture, or switching to a new CMS. However, there are some critical steps that should typically be taken for the best chance of SEO success. The purpose of this post isn’t to provide…

    Portent, Incin SEO- 17 readers -
  • Funnel Driven Keyword Reporting

    … on your keywords in a way that intuitively ties back to the goals of your business. Now, different businesses have different goals and different means of pursuing them and yadda yadda yadda. Of course. To keep this from devolving into a cheerleading post, we will look at the specific example of tying keywords back to the goals of an inbound content…

    Portent, Inc- 14 readers -
    Earlier about the same topic:
  • Shopify SEO in Six Simple Steps

    … for collections pages; the title of the collection automatically creates the URL and is available to edit in the Edit website SEO feature. With one exception, the /collections/all page. For this you will need a bit of theme.liquid wizardry to edit and that is not really why I’m here. Blog URLs /blogs/name-of-the-blog/8675309-title-of-the-blog-post Blog…

    Portent, Incin SEO- 14 readers -
  • Lean Content, the ebook, and I’m Tired

    TL;DR: I wrote an ebook called Lean Content: Kick-ass Content Creation for Teams of One. Get it here. Yeah. I wrote two ebooks in two months. Yeah, I’m tired. This one is free, too: Lean Content: Kick-ass Content Creation for Teams of One Yes, I used “lean” in the title. It’s a buzzword. Deal with it. This book is my approach to content creation.

    Ian Lurie/ Portent, Inc- 15 readers -
  • Robots.txt Mistakes and Best Uses: A Guide

    Robots.txt is a small text file that lives in the root directory of a website. It tells well-behaved crawlers whether to crawl certain parts of the site or not. The file uses simple syntax to be easy for crawlers to put in place (which makes it easy for webmasters to put in place, too). Write it well, and you’ll be in indexed heaven.

    Portent, Inc- 23 readers -
  • What Is the User Experience of Content?

    … you won’t make more, but you’ll also do more with that new content. What if you don’t have the time, budget, or resources for a content strategy? What if you just need to know how to make what you have work better for you? UX of Content at the Grocery Store When you go shopping at the grocery store, you probably look for specific things…

    Portent, Incin Content- 12 readers -
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