Featured Blog Posts

  • Funnel-Based PPC Account Strategy – An Overview

    Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it’s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in.

    Ryan Moothart/ Portent, Inc- 10 readers -
  • Content-First SEO

    I’ve been finding myself saying, “You don’t rank for keywords, you rank for content,” a lot lately. Imagine this. You’re trying to turn a quaint town on the shore (East or West—pick your coast of choice) into a vacation destination. You’ve developed a brand for the location that you’re promoting in all the right travel magazines and websites. You have well-positioned billboards.

    Portent, Inc- 18 readers -
  • Are Headline Analyzers Worth Your Time?

    …, not explained. Correlation is not causation.) I chose that cutoff because it is widely used in the social sciences. Results Headlines can make or break an article, blog post, or piece of evergreen content. If the headline doesn’t promise something interesting or somehow get readers’ attention, they won’t click through. Estimates of attention span…

    Portent, Inc- 19 readers -
  • Video SEO in 2017 Best Practice Guide

    …. This can be a page dedicated specifically to that video, or can be a topical page (like a blog post, article, or brochure content) that the video makes a meaningful contribution to. Dedicated Pages Creating dedicated video pages is a common tactic, most often used when the video is destination content. These videos should be able to stand alone…

    Portent, Incin SEO- 18 readers -
  • Changing Domains? What Would an SEO Do?

    … SEO team involved with the product process. Disclaimer: Every domain transfer is different, depending on the size of the site, whether you are changing the site architecture, or switching to a new CMS. However, there are some critical steps that should typically be taken for the best chance of SEO success. The purpose of this post isn’t to provide…

    Portent, Incin SEO- 22 readers -
  • Funnel Driven Keyword Reporting

    … Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? The zombie keyword report of yore How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used…

    Portent, Inc- 15 readers -
    Earlier about the same topic:
  • Shopify SEO in Six Simple Steps

    … for collections pages; the title of the collection automatically creates the URL and is available to edit in the Edit website SEO feature. With one exception, the /collections/all page. For this you will need a bit of theme.liquid wizardry to edit and that is not really why I’m here. Blog URLs /blogs/name-of-the-blog/8675309-title-of-the-blog-post Blog…

    Portent, Incin SEO- 15 readers -
  • Lean Content, the ebook, and I’m Tired

    … creation. It’s how I do blog posts, longform, papers, articles, product descriptions, and anything else that uses words. I talk about tools and techniques. The first chapter is a little philosophical and hand-wavy, but after that, it’s all meaty how-to. I like the process so much, I use it to write my ebooks. I probably couldn’t have done two in two…

    Ian Lurie/ Portent, Incin Content- 16 readers -
  • Robots.txt Mistakes and Best Uses: A Guide

    … of the confusion around using this file stems from the fact that people expect it to be more complex than it is. It’s really, really simple. Now, go forth and block your pages with confidence. Just not your live site, your secret stuff, or from hostile crawlers. I hope this guide prepared you to use robots.txt without screwing something up, but if you need more guidance, check out Robots.txt.org or Google’s Robots.txt Specifications. The post Robots.txt Mistakes and Best Uses: A Guide appeared first on Portent. …

    Portent, Incin SEO- 25 readers -
  • What Is the User Experience of Content?

    … to Evaluate Your Content’s User Experience Too often, companies start producing snazzy infographics with no clear purpose or plan. Or they launch a blog with no editorial calendar past the first month. Or they spend a lot of money on branding, product names, and copyrighted language without actually using words to explain what the company, products…

    Portent, Incin Content- 14 readers -
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