Featured Blog Posts

    • Are Headline Analyzers Worth Your Time?

      There’s a trend in the content world of using tools to help improve the value and quality of content (see Hemingway editor, Readability Test Tool, and Hubspot’s Blog Topic Generator). One category of tools is headline analyzers. They’re simple: put in your title, get a score, and tweak to improve the score.

      Portent, Inc- 17 readers -
  • Video SEO in 2017 Best Practice Guide

    …. This can be a page dedicated specifically to that video, or can be a topical page (like a blog post, article, or brochure content) that the video makes a meaningful contribution to. Dedicated Pages Creating dedicated video pages is a common tactic, most often used when the video is destination content. These videos should be able to stand alone…

    Portent, Incin SEO- 18 readers -
  • Changing Domains? What Would an SEO Do?

    … SEO team involved with the product process. Disclaimer: Every domain transfer is different, depending on the size of the site, whether you are changing the site architecture, or switching to a new CMS. However, there are some critical steps that should typically be taken for the best chance of SEO success. The purpose of this post isn’t to provide…

    Portent, Incin SEO- 20 readers -
  • Funnel Driven Keyword Reporting

    … on your keywords in a way that intuitively ties back to the goals of your business. Now, different businesses have different goals and different means of pursuing them and yadda yadda yadda. Of course. To keep this from devolving into a cheerleading post, we will look at the specific example of tying keywords back to the goals of an inbound content…

    Portent, Inc- 14 readers -
  • Shopify SEO in Six Simple Steps

    … for collections pages; the title of the collection automatically creates the URL and is available to edit in the Edit website SEO feature. With one exception, the /collections/all page. For this you will need a bit of theme.liquid wizardry to edit and that is not really why I’m here. Blog URLs /blogs/name-of-the-blog/8675309-title-of-the-blog-post Blog…

    Portent, Incin SEO- 15 readers -
  • Lean Content, the ebook, and I’m Tired

    … creation. It’s how I do blog posts, longform, papers, articles, product descriptions, and anything else that uses words. I talk about tools and techniques. The first chapter is a little philosophical and hand-wavy, but after that, it’s all meaty how-to. I like the process so much, I use it to write my ebooks. I probably couldn’t have done two in two…

    Ian Lurie/ Portent, Incin Content- 16 readers -
  • Robots.txt Mistakes and Best Uses: A Guide

    Robots.txt is a small text file that lives in the root directory of a website. It tells well-behaved crawlers whether to crawl certain parts of the site or not. The file uses simple syntax to be easy for crawlers to put in place (which makes it easy for webmasters to put in place, too). Write it well, and you’ll be in indexed heaven.

    Portent, Inc- 25 readers -
  • What Is the User Experience of Content?

    … to Evaluate Your Content’s User Experience Too often, companies start producing snazzy infographics with no clear purpose or plan. Or they launch a blog with no editorial calendar past the first month. Or they spend a lot of money on branding, product names, and copyrighted language without actually using words to explain what the company, products…

    Portent, Incin Content- 13 readers -
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