Featured Blog Posts

    • Video SEO in 2017 Best Practice Guide

      According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort than written text. They either watch it or they don’t.

      Portent, Incin SEO- 17 readers -
  • Changing Domains? What Would an SEO Do?

    … SEO team involved with the product process. Disclaimer: Every domain transfer is different, depending on the size of the site, whether you are changing the site architecture, or switching to a new CMS. However, there are some critical steps that should typically be taken for the best chance of SEO success. The purpose of this post isn’t to provide…

    Portent, Incin SEO- 18 readers -
  • Funnel Driven Keyword Reporting

    … on your keywords in a way that intuitively ties back to the goals of your business. Now, different businesses have different goals and different means of pursuing them and yadda yadda yadda. Of course. To keep this from devolving into a cheerleading post, we will look at the specific example of tying keywords back to the goals of an inbound content…

    Portent, Inc- 14 readers -
    Earlier about the same topic:
  • Shopify SEO in Six Simple Steps

    … for collections pages; the title of the collection automatically creates the URL and is available to edit in the Edit website SEO feature. With one exception, the /collections/all page. For this you will need a bit of theme.liquid wizardry to edit and that is not really why I’m here. Blog URLs /blogs/name-of-the-blog/8675309-title-of-the-blog-post Blog…

    Portent, Incin SEO- 14 readers -
  • Lean Content, the ebook, and I’m Tired

    … creation. It’s how I do blog posts, longform, papers, articles, product descriptions, and anything else that uses words. I talk about tools and techniques. The first chapter is a little philosophical and hand-wavy, but after that, it’s all meaty how-to. I like the process so much, I use it to write my ebooks. I probably couldn’t have done two in two…

    Ian Lurie/ Portent, Incin Content- 15 readers -
  • Robots.txt Mistakes and Best Uses: A Guide

    … of the confusion around using this file stems from the fact that people expect it to be more complex than it is. It’s really, really simple. Now, go forth and block your pages with confidence. Just not your live site, your secret stuff, or from hostile crawlers. I hope this guide prepared you to use robots.txt without screwing something up, but if you need more guidance, check out Robots.txt.org or Google’s Robots.txt Specifications. The post Robots.txt Mistakes and Best Uses: A Guide appeared first on Portent. …

    Portent, Incin SEO- 23 readers -
  • What Is the User Experience of Content?

    … you won’t make more, but you’ll also do more with that new content. What if you don’t have the time, budget, or resources for a content strategy? What if you just need to know how to make what you have work better for you? UX of Content at the Grocery Store When you go shopping at the grocery store, you probably look for specific things…

    Portent, Incin Content- 12 readers -