Featured Blog Posts

    • Changing Domains? What Would an SEO Do?

      Out of the gate, an SEO will try to convince you not to change domains unless it is absolutely necessary. Changing domains can potentially have a negative impact on organic search rankings for a site. Major search engine ranking algorithms (i.e. Google and Bing) factor in signals from both the domain and page levels.

      Portent, Incin SEO- 16 readers -
    • Funnel Driven Keyword Reporting

      Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? The zombie keyword report of yore How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used to be the basic unit of SEO.

      Portent, Inc- 14 readers -
  • Shopify SEO in Six Simple Steps

    … for collections pages; the title of the collection automatically creates the URL and is available to edit in the Edit website SEO feature. With one exception, the /collections/all page. For this you will need a bit of theme.liquid wizardry to edit and that is not really why I’m here. Blog URLs /blogs/name-of-the-blog/8675309-title-of-the-blog-post Blog…

    Portent, Incin SEO- 14 readers -
  • Lean Content, the ebook, and I’m Tired

    … creation. It’s how I do blog posts, longform, papers, articles, product descriptions, and anything else that uses words. I talk about tools and techniques. The first chapter is a little philosophical and hand-wavy, but after that, it’s all meaty how-to. I like the process so much, I use it to write my ebooks. I probably couldn’t have done two in two…

    Ian Lurie/ Portent, Incin Content- 15 readers -
  • Robots.txt Mistakes and Best Uses: A Guide

    … to your secret stuff or disappear your site from search results, here are some tips to help you improve your robots.txt files. Doing it well isn’t going to boost your ranking (that’s what strategic SEO and content are for, silly), but at least you’ll know the crawlers are finding what you want them to find. Competing allows and disallows The allow…

    Portent, Incin SEO- 22 readers -
  • What Is the User Experience of Content?

    … you won’t make more, but you’ll also do more with that new content. What if you don’t have the time, budget, or resources for a content strategy? What if you just need to know how to make what you have work better for you? UX of Content at the Grocery Store When you go shopping at the grocery store, you probably look for specific things…

    Portent, Incin Content- 11 readers -
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