Featured Insights

  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 17 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    …, they all went right back to work as if nothing very significant had happened. Heck, they still had a job to do and YouTube, Facebook, Instagram, and other video platforms were still available to promote their respective sports brands. So, why go into mourning for an extended period of time? Meanwhile, after spending a couple of hours poking around…

    Greg Jarboe/ ReelSEOin Twitter YouTube- 18 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … of looking at critical data to find the right answer. And dad taught me the importance of analyzing key trends to ask the right question. But as I’ve also learned over the years, tactical advice isn’t neatly summarized at the bottom of a long column of critical data. And strategic insights don’t magically appear after glancing at key trends…

    Greg Jarboe/ ReelSEOin YouTube- 23 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    …. Initially targeted at young men 18-24 years old who were looking for videos with a “stoke factor” set at an all-time high, Red Bull’s content featured some of the best action sports clips and original series on the web. For example, Red Bull’s content includes highlights from one-of-a-kind competitions like Rampage, Crashed Ice, Frozen Rush…

    Greg Jarboe/ ReelSEOin How To's YouTube- 33 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    …, all of these were big stories that caught the attention of video marketers as well as the rest of the world. But, I’m talking about unexpected news and developments in the online video and internet marketing industries like the sudden death of Vine, the bewildering birth of Pokémon GO, the unforeseen delays in the adoption of virtual reality…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 31 readers -
  • Real vs Fake News: Which One Is Winning in the World of Online Video?

    … returned in searches on Yahoo News.” Back then, Ulken defined “traditional news source” as website affiliated with a wire service, newspaper, magazine, TV station, radio station, broadcast network or cable network. And he said that “non-traditional sources” found in Google News included “a number of relatively obscure, online-only news sources (some…

    Greg Jarboe/ ReelSEOin Social YouTube- 20 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … a bigger ad budget behind promoting this year’s Christmas advert. Not that there’s anything wrong with that. Brands can get views organically by creating engaging content that people like, comment on, and share. Their agencies can also get views by leveraging paid video advertising to put that engaging content in front of the right audience…

    Greg Jarboe/ ReelSEOin How To's YouTube- 19 readers -
  • The Future of Marketing Lies with YouTube & Facebook Video

    … advertising to brands and agencies. According to HubSpot, inbound marketers are more likely to work for small businesses or B2B companies that deal with high dollar values, long research cycles and knowledge-based products. They are more interested in aligning the content they publish with their customer’s interests, attracting inbound traffic…

    Greg Jarboe/ ReelSEOin Social Content YouTube- 37 readers -
  • A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

    … to start a new column called “A Day in the Life Of,” where we take you behind-the-scenes in the daily work lives of established video marketing experts. Managing the BBC's YouTube Presence Thomas Martin has the honor of being our first featured professional in this series. Martin, who works as a Senior YouTube Channel Manager for BBC Worldwide, has…

    ReelSEOin YouTube- 21 readers -
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