Featured Insights

  • Top Ten Takeaways and Insights From #NewFronts2017

    …, I believe that I’m in a fairly solid position to select the top 10 takeaways from the 10-day marketplace. Now, what follows isn’t “all the news that’s fit to print.” But, hopefully this article does contain strategic insights, critical data, and trends in the digital video marketing business. That’s always been my objective. So, without further…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 15 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    …, expect at least one presenter from a traditional media company to cite that research. Second, the IAB also announced in January that “The Outlook for Data 2017: A Snapshot into the Evolving Role of Audience Insight” found that marketers, media buyers, publishers, and digital advertising technology executives said that “better reporting…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 26 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 24 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    … deliver to you, the readers of Tubular Insights, during this bye week? Like many of you, I watched and shared “Budweiser 2017 Super Bowl Commercial | ‘Born The Hard Way’” several days before the Big Game. But, it’s really too soon to declare which Super Bowl ad was the winner. The YouGov BrandIndex waits at least 3 days until after the Super Bowl…

    Greg Jarboe/ ReelSEOin Twitter YouTube- 24 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … of looking at critical data to find the right answer. And dad taught me the importance of analyzing key trends to ask the right question. But as I’ve also learned over the years, tactical advice isn’t neatly summarized at the bottom of a long column of critical data. And strategic insights don’t magically appear after glancing at key trends…

    Greg Jarboe/ ReelSEOin YouTube- 28 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    …. Initially targeted at young men 18-24 years old who were looking for videos with a “stoke factor” set at an all-time high, Red Bull’s content featured some of the best action sports clips and original series on the web. For example, Red Bull’s content includes highlights from one-of-a-kind competitions like Rampage, Crashed Ice, Frozen Rush…

    Greg Jarboe/ ReelSEOin How To's YouTube- 44 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    … Normally, I might take a look back at 16 of the most read, shared, and talked-about Tubular Insights posts of 2016. But, this wasn’t a normal year. And I’m not even talking about global news, important issues, and sporting events like the US election, the Brexit referendum, climate change, fake news, the Rio Olympics, or the World Series. Yes…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 38 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … home on their laptops. Or, they might watch your annual Christmas advert online and then go into your department store to buy that Plum Space Zone II Trampoline & Accessory Pack that was featured in Buster the Boxer. So, if there are some last-minute lessons worth learning from John Lewis, then one of them is this: Creating emotional content…

    Greg Jarboe/ ReelSEOin How To's YouTube- 24 readers -
Get the top posts daily into your mailbox!