Featured Insights

    • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

      It’s that time of year when video marketers get together and wonder what their company or client could have done with the $5 million that will be blown on buying a 30-second TV spot during Super Bowl 2017. The traditional excuse has always been that the money will buy a ton of eyeballs. Well, just how many eyeballs are we talking about? Super Bowl 2014 was watched by 111.

      Greg Jarboe/ ReelSEOin YouTube- 18 readers -
    • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

      Okay, so everyone knows the Big Game in the NFL, Super Bowl LI, was just held on Sunday, Feb. 5, 2017. But, only hockey fanatics know that the NHL All-Star Game was held back on Sunday, Jan. 29. Meanwhile over in MLB, baseball junkies like me know that pitchers and catchers don’t report for spring training until Sunday, Feb. 12. And hoop fans have to wait until Sunday, Feb.

      Greg Jarboe/ ReelSEOin Twitter YouTube- 13 readers -
    • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

      Sports fans know who won Super Bowl 2017. It was the New England Patriots, who overcame a 25-point deficit in the third quarter to beat the Atlanta Falcons by a score of 34 to 28 in overtime. But, a week later, video marketers aren’t really sure which of the 2017 Super Bowl ads won the big game. Why? Well, the outcome kinda, sorta depends on which metrics you happen to use.

      Greg Jarboe/ ReelSEOin Social Facebook YouTube- 12 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    … In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing…

    Greg Jarboe/ ReelSEOin How To's YouTube- 31 readers -
  • The Top Trends and Insights for Video Marketing in 2017

    …, all of these were big stories that caught the attention of video marketers as well as the rest of the world. But, I’m talking about unexpected news and developments in the online video and internet marketing industries like the sudden death of Vine, the bewildering birth of Pokémon GO, the unforeseen delays in the adoption of virtual reality…

    Greg Jarboe/ ReelSEOin Content Google Twitter YouTube- 23 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … home on their laptops. Or, they might watch your annual Christmas advert online and then go into your department store to buy that Plum Space Zone II Trampoline & Accessory Pack that was featured in Buster the Boxer. So, if there are some last-minute lessons worth learning from John Lewis, then one of them is this: Creating emotional content…

    Greg Jarboe/ ReelSEOin How To's YouTube- 15 readers -
  • The Future of Marketing Lies with YouTube & Facebook Video

    … businesses with an iPhone. Among other things, the app featured a storyboard-driven creation process that provided novice video marketing teams the ideas, guidance, and tools they needed to create great HD videos with just their iPhones and share them instantly to their websites, blogs, YouTube, Facebook, and Twitter. Directr for Business included…

    Greg Jarboe/ ReelSEOin Social Content YouTube- 25 readers -
  • A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

    … Here at Tubular Labs, we focus a lot on the data produced by successful video marketing campaigns and YouTube channels. While metrics such as these can be important to consider, it’s essential to remember that behind each campaign and channel are real-life people making those video efforts as successful as they are. As such, we’ve decided…

    ReelSEOin YouTube- 15 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 14 readers -
  • ReelSEO - The Next Generation: Hello Tubular Insights!

    … is no exception. Regular readers will know that we were acquired by video intelligence company Tubular Labs in January 2015. Tubular's software provides essential insights to brands and creators, to enable them to grow more valuable video audiences. Together we share a mission to empower video creators and marketers with actionable insights. As part…

    Carla Marshall/ ReelSEO- 15 readers -
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