Featured Insights

  • How the New Media Rebellion in Video is Reshaping the Publishing World

    … a locomotive that’s been stoked with tons of strategic insights, tactical advice, trends in the digital video marketing business, and critical data. Streampunks is an exceptional book. How exceptional? Well, as long-time readers of Tubular Insights, fka ReelSEO, can tell you, I rarely write book reviews. In fact, I’ve written almost 400 columns…

    Greg Jarboe/ ReelSEOin YouTube- 15 readers -
  • Why Big Brands Need Sponsored Video Not Christmas TV Ads

    … by a series of 11 tweets which include videos. Five of these include videos that are 2 minutes long. But, half of dozen include the @username of an influencer and a video that’s 5-seconds long. So, John Lewis was using a dash of influencer marketing to promote its Christmas ads this year. The Battle of the Christmas TV Ads Nevertheless, if you were one…

    Greg Jarboe/ ReelSEOin YouTube- 22 readers -
  • How to Increase Engagement on Sponsored Video Campaigns

    … it an ER30 of 9.6x. And another sponsored video, “BACK TO SCHOOL ADVICE” from Andrew Lowe, only has 89,900 views, but it also has 9,341 engagements. That gives it an ER30 of 10.0x. Get it? Got it? Good. Strategic Insights for Raising Engagement Based on the critical data above, here are 3 strategic insights: #1 Most video marketers are focused…

    Greg Jarboe/ ReelSEOin How To's- 20 readers -
  • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

    …. They are also abandoning the siloed organizational structure that has become a barrier to success in the digital age. Instead, they are becoming better listeners and internalizing their data-driven audience insights across teams. That means they are adopting a data-driven approach to creativity and letting these insights drive the creative process…

    Greg Jarboe/ ReelSEO- 21 readers -
  • Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

    … and the World War II romantic classic Casablanca. The company was originally named Warner Bros. Pictures, Inc. but now operates under the title Warner Bros. Entertainment, Inc. Regardless of what it’s called, the company not only knows its way around the silver screen, but around the small, social one, as well. Across the main social video platforms…

    ReelSEOin Facebook YouTube- 30 readers -
  • How Jungle Creations is Winning Sponsored Video on Facebook

    …. The publisher has an enviable portfolio of Facebook properties including ‘VT’ (fka Viral Thread), ‘Twisted’, ‘‘Food Envy’, ‘‘Nailed It’, ‘‘Four Nine’, ‘‘Bosh‘, ‘The Aardvark’, and ‘Joystix’, and it consistently appears in Tubular’s leaderboard of most watched media and entertainment properties, alongside BuzzFeed, Disney, and The LADBible group. Not bad…

    Carla Marshall/ ReelSEOin Social How To's- 22 readers -
  • The Significant Seven Social Video Platforms of 2017

    …, June 23. Back in April of this year, the social platform announced that its community had grown to more than 700 million Instagrammers. Now, many of these people are sharing photos, but a growing number of videos are also being uploaded to Instagram. And with the announcements earlier this year of live video on Instagram Stories, the option to save…

    Greg Jarboe/ ReelSEOin Google YouTube- 25 readers -
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