Featured Insights

    • How Brands Can Make the Most Out of Christmas Video Marketing

      Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.

      Greg Jarboe/ ReelSEOin How To's YouTube- 11 readers -
  • The Future of Marketing Lies with YouTube & Facebook Video

    … video marketers will shrug their shoulders and say, “We’ve known that video is the future of marketing for years.” But, take a closer look and who HubSpot surveyed. They are marketers in B2B, B2C, small, and mid-sized businesses. Half of the companies represented generate under $1 million each year. And HubSpot was able to get 4,500 respondents from…

    Greg Jarboe/ ReelSEOin Social Content YouTube- 17 readers -
  • A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

    … to start a new column called “A Day in the Life Of,” where we take you behind-the-scenes in the daily work lives of established video marketing experts. Managing the BBC's YouTube Presence Thomas Martin has the honor of being our first featured professional in this series. Martin, who works as a Senior YouTube Channel Manager for BBC Worldwide, has…

    ReelSEOin YouTube- 9 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 10 readers -
  • ReelSEO - The Next Generation: Hello Tubular Insights!

    … is - to help publishers, creators, and marketers get a head-start on what worked, and what didn't. More than 350,000 unique readers visit the site each month to learn about best practices for online video marketing. But, times are changing, and so are we. Online video marketing has grown way beyond the niche discipline it was. Now, video has become…

    Carla Marshall/ ReelSEO- 15 readers -
  • How Turkish Airlines is Winning Big at Video Marketing

    … there. So, you will ready to provide strategic insights to discombobulated traditional marketers and top marketing executives if they come looking for help. Just tell them, “You’re leaving money on the table if you aren’t leveraging videos to reach Millennials when they’re thinking about taking a trip, choosing a destination, and looking…

    Greg Jarboe/ ReelSEOin How To's YouTube- 18 readers -
  • Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

    Last week, I spoke at an offsite meeting of the global marketing team of a Fortune 50 company to recommend updates to their video marketing strategy for 2016. Now, I understand that YouTube changes at a rate of 33% a year, so I recognise that all marketers in the online video and internet marketing industries need to update their strategies each and every year.

    Greg Jarboe/ ReelSEO- 22 readers -
  • Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

    … A couple of weeks ago, I pointed out that five out of the six top YouTube videos about the 2016 U.S. presidential election had been created by The Tonight Show Starring Jimmy Fallon and Saturday Night Live. But video marketers know that “views” isn’t the only measure of success on YouTube. In fact, a survey by Mixpro last April found…

    Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • 73% of B2B Marketers Say Video Positively Impacts Marketing ROI

    … Readers of ReelSEO, the online video marketer's guide, will already be more than aware that creating and publishing video content as part of your digital marketing strategy is a hugely effective way of reaching your target audience. But it's also good to have some research to back up that approach when it comes to allocating resources, right…

    Carla Marshall/ ReelSEOin EMail Content- 26 readers -
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