Featured Insights

  • The Significant Seven Social Video Platforms of 2017

    … in the battles they face in the near future. And I want to tell the story in a way that helps them to understand that the social video market is segmented, not fragmented. Here, then, is my take on The Significant Seven social video platforms that should play a role in your upcoming plans. YouTube is Still the Leader of the Pack Although it faces serious…

    Greg Jarboe/ ReelSEOin Google YouTube- 23 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    … The reports of Twitter’s death are greatly exaggerated. Twitter unveiled a dozen new premium live streaming video content deals across news, sports, and entertainment at its first-ever Digital Content NewFronts presentation. I covered the joint announcement with Bloomberg Media, but deals were also announced with BuzzFeed News, the WNBA, MLBAM, the PGA…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 20 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    …+ hours it aired in the first three months of 2017. But, after just announcing that average monthly active users (MAUs) has reached 328 million worldwide, up 6% year-over-year, we can expect Twitter to try to pull a rabbit out of their hat in order to get brands and their agencies interested in increasing, instead of decreasing, their advertising…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 33 readers -
  • How Luxury Brands Perform Differently When it Comes to Online Video [Report]

    The explosion of social video has brought unprecedented opportunities for brands to reach their target audience, and raise awareness for their products or services. Many brands have fully embraced this opportunity, and are seeing extraordinary engagement from a multi-platform video strategy, but there are some verticals that have been a little more cautious when it comes to being social.

    Carla Marshall/ ReelSEO- 14 readers -
  • Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

    … enormous amounts of time trying to understand, analyze and explain the differences between Facebook, Instagram, Twitter, Snapchat, Pinterest, Pandora, YouTube and the dozens of different viewability standards claimed to be right metric for each platform.” He added, “Think about that for a moment. It would be like each NFL football team having…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 26 readers -
  • What Will the NBA, NFL, NHL, and MLB Do Now That Vine Has Gone?

    … old. Now, that may be their target audience, but it’s not really ours.) Fortunately, she had a better idea for a story. She asked me to tackle the question, “What will the NBA, NFL, NHL, and MLB do now Vine is gone?” Good question. And I’ll bet that a lot of video marketers at media companies, brands and agencies, as well as MCNs are asking…

    Greg Jarboe/ ReelSEOin Twitter YouTube- 29 readers -
  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … of looking at critical data to find the right answer. And dad taught me the importance of analyzing key trends to ask the right question. But as I’ve also learned over the years, tactical advice isn’t neatly summarized at the bottom of a long column of critical data. And strategic insights don’t magically appear after glancing at key trends…

    Greg Jarboe/ ReelSEOin YouTube- 40 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    …. Initially targeted at young men 18-24 years old who were looking for videos with a “stoke factor” set at an all-time high, Red Bull’s content featured some of the best action sports clips and original series on the web. For example, Red Bull’s content includes highlights from one-of-a-kind competitions like Rampage, Crashed Ice, Frozen Rush…

    Greg Jarboe/ ReelSEOin How To's YouTube- 48 readers -
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