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  • How to train your staff on the job and get real results

    … In a fast changing industry, it is key to make sure your staff has the latest knowledge. You make sure they read (sites like State of Digital). You make sure your staff attends events. And you get your staff trained. The problem with all of these methods, but training especially, is universal. How to get the knowledge that is being picked up…

    Bas Van Den Beld/ State of Digitalin How To's- 22 readers -
  • Do you Speak with Persuasion?

    … our everyday work. I believe that in the business of marketing, this is even more so. We are also training our clients, sometimes even teaching potential clients. We are doing webinars, creating videos, and much more. We are constantly speaking. As marketers, we are doing this all with one main purpose: to persuade. To persuade our clients to choose…

    Bas Van Den Beld/ State of Digital- 22 readers -
  • This was the best of 2016 on State of Digital

    … that you should consider in your marketing mix. By Tara West Automating Google Analytics reporting via Google sheets In his first post for State of Digital, Ben Wood shows how you can automate Google Analytics reporting using Google Sheets and speed up your client reporting. by Ben Wood 10 Ways to Boost Facebook Engagement Without Ads Lisa Lacy takes…

    Bas Van Den Beld/ State of Digital- 42 readers -
  • Digital Marketers Learn via other Digital Marketers

    … want to learn from digital marketers about digital marketing. But if we take a closer look at the answers, we can see a pattern: the less ‘official’, the better you like it. It’s your peers you trust As you can see, most readers from State of Digital that answered like to learn from blog posts. 6 out of 10 named blog posts as their preferred way…

    Bas Van Den Beld/ State of Digital- 14 readers -
  • Commentary: Why Facebook Can’t Kill Organic Reach

    …! This post is part of the Commentary. In this series every week experts will shine a light on the digital industry. Where are we heading, what is going on and how should we approach this as decision makers? In this commentary we are talking about Facebook reach and where Facebook is going with Kristjan Mar Hauksson. Facebook has many sides, an important…

    State of Digitalin Social- 15 readers -
  • Friday Commentary: Why jumping on „SEO trends“ is a bad idea!

    … This post is part of the Friday Commentary. In this series every Friday experts will shine a light on the digital industry. Where are we heading, what is going on and how should we approach this as decision makers? In this commentary we are talking SEO with Bastian Grimm. There are so many changes in the field of SEO – it’s almost impossible…

    State of Digitalin SEO- 21 readers -
  • Best of 2014: No 4: Top resources for learning UX Design

    … on Smashing Magazine’s website. BJ Fogg Behaviour Model When you’re ready to learn more about the psychology of UX, Stanford professor BJ Fogg’s behaviour model is a great place to start. His accessible model for behavioural change is a great primer to help you understand how UX can encourage positive outcomes. UX StackExchange In the process…

    Barry Adams/ State of Digitalin Content- 34 readers -
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