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26 April 2017 | Melanie Kamdar Move Over Position 1, There’s a New Place in Town. For more than 18 years SEOs and brand have been fighting to get their websites ranking at the coveted position 1 on the search engine results pages (SERPs). However, now there’s a new position that’s worth fighting for, position 0. What is position 0? Position 0 is otherwise known as a featured snippet.
… Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up of the talk, featuring Rob’s advice on why featured snippets are important and how to increase your chances of obtaining them. What is a featured…