• The Real Impact of AdWords Close Variant Changes

    … Last week AdWords announced it would be removing the option to select whether we include or exclude close variants in our campaign settings. The justification is that those typing in search queries aren't perfect spellers. The intent behind a misspelled and correctly spelled keyword is the same. This is the same logic Google uses to tell us…

    Sam Owen/ PPC Heroin Paid Search- 4 readers -
  • Everything You Need To Know About PPC Ad Extensions

    … For Growth I recently audited a huge account that spends millions of dollars per month across hundreds of campaigns and millions of keywords. This account is set up flawlessly. It has a fantastic structure, great ads with good testing plans, excellent use of negative keywords and a sophisticated back end tracking system. However, when I dug…

    Sam Owen/ PPC Hero- 35 readers -
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