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  • The Real Impact of AdWords Close Variant Changes

    … Last week AdWords announced it would be removing the option to select whether we include or exclude close variants in our campaign settings. The justification is that those typing in search queries aren't perfect spellers. The intent behind a misspelled and correctly spelled keyword is the same. This is the same logic Google uses to tell us…

    Sam Owen/ PPC Heroin Paid Search- 4 readers -
  • Everything You Need To Know About PPC Ad Extensions

    … Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the other day. Notice how more than 50% of the space taken up by this ad comes from extensions of various types. There's Lots of Room…

    Sam Owen/ PPC Hero- 33 readers -
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