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  • A Newbie’s Jumbled Thoughts On Hero Conf 2015

    … For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied…

    Kirk Williams/ PPC Hero- 4 readers -
  • Excel Correlation, Causation, and Optimization

    … Excel. I graphed out the campaign metrics by month for 18 months, going from January 2013 – June 2014, and you’ll find them below in the order I looked at them. We’ll start with Impressions: I should *probably* focus my attention on the two outliers. Immediately, our attention is drawn to the two high-Impression campaigns. The red line…

    PPC Heroin Paid Search- 11 readers -
  • Submit Your Landing Page For A New Contest: The Landing Page Games!

    … Is your landing page visually, very appealing? Does your page have clean and simple technical elements that get your users to convert? Do you think it has a sweet blend of science (technical) and magic (design) elements? PPC Hero is introducing a new bracket contest for landing pages! Select participants will be pitted against each other…

    Jamie Newton/ PPC Hero- 2 readers -
  • How To Turn Competitive Analysis Into Actionable PPC Gains

    … “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu – The Art of War PPC Let’s face it – managing a PPC account doesn’t…

    Sam Owen/ PPC Heroin Paid Search How To's- 11 readers -
  • The Real Impact of AdWords Close Variant Changes

    … Last week AdWords announced it would be removing the option to select whether we include or exclude close variants in our campaign settings. The justification is that those typing in search queries aren't perfect spellers. The intent behind a misspelled and correctly spelled keyword is the same. This is the same logic Google uses to tell us…

    Sam Owen/ PPC Heroin Paid Search- 7 readers -
  • Low Keyword Search Volume? No Problem!

    … with the creative application of concatenate to match with campaigns and ad groups exactly. I'd recommend the following posts if you're looking to brush up on your VLOOKUP and concatenate skills: A Crash Course in Excel URL Generation 6 Excel Tricks to Save Your PPC Life Have any other tactics worth mentioning when dealing with the dreaded "low search volume" label? Any unintended consequences of a well-thought-out campaign structure come back to bite you? Let us know in the comments and, as always, thanks for reading! …

    PPC Hero- 28 readers -
  • Excel PPC Heat Mapping 101

    … you want to? There's an easier way to analyze that kind of data. Best of all is that it's fast, it's simple to use, and it's informative- it's an Excel feature called conditional formatting. And today, I'm going to use it to make a PPC heat map with just a few clicks. What is Conditional Formatting? Conditional formatting allows you to format…

    PPC Heroin Paid Search- 14 readers -
  • Mobile Site Call Conversions Now Available in AdWords

    … Attention PPC Account Managers everywhere! Gone are the days of tediously navigating external API's in order to access your mobile call performance data. Click-to-call conversions are now tracked right in AdWords. This function has actually been available for a couple of weeks, but has flown under the radar. Earlier this week, our own Rachael…

    Kevin Klein/ PPC Heroin Paid Search- 9 readers -
  • The Most Important Business Resource

    … I haven’t written anything in the blog for about 8 months now. Seriously, the last blog post is from September! You might be asking yourself how come an “internet marketing dude” is not doing what he should, which is writing in his blog. Why did I say before that blogging is so important if I don’t write in my own blog anymore?? How do I…

    Success How To- 20 readers -
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