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  • A Newbie’s Jumbled Thoughts On Hero Conf 2015

    … For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied…

    Kirk Williams/ PPC Hero- 4 readers -
  • Excel Correlation, Causation, and Optimization

    … Figuring out the “why” behind account performance issues can be a very tricky proposition. At best, it’s a quick dive in to the change history and noticing that someone added 500,000 negative phrase match keywords. At worst, though? Well, the worst-case scenario is that there may not be an easy answer, and you’ll need to get creative to figure…

    PPC Heroin Paid Search- 11 readers -
  • Submit Your Landing Page For A New Contest: The Landing Page Games!

    … Is your landing page visually, very appealing? Does your page have clean and simple technical elements that get your users to convert? Do you think it has a sweet blend of science (technical) and magic (design) elements? PPC Hero is introducing a new bracket contest for landing pages! Select participants will be pitted against each other…

    Jamie Newton/ PPC Hero- 1 readers -
  • How To Turn Competitive Analysis Into Actionable PPC Gains

    … little competition and you end up resting on your laurels. However, let’s not get too depressing. There’s an array of options to choose from when you start to slip against your competition. That’s where good quality competitive analysis comes in. Why is competitive analysis important? It prevents us being caught out by a shifting market landscape…

    Sam Owen/ PPC Heroin Paid Search How To's- 9 readers -
  • The Real Impact of AdWords Close Variant Changes

    … Last week AdWords announced it would be removing the option to select whether we include or exclude close variants in our campaign settings. The justification is that those typing in search queries aren't perfect spellers. The intent behind a misspelled and correctly spelled keyword is the same. This is the same logic Google uses to tell us…

    Sam Owen/ PPC Heroin Paid Search- 5 readers -
  • Low Keyword Search Volume? No Problem!

    … Over the years, I've discovered that one of my favorite account structure strategies involves the use of two specific tactics: ad group segmentation by match type and embedded negatives. It allows for a level of control in your matched queries that a tiered bidding strategy simply can't match (as proven by Rachael in the linked article above…

    PPC Hero- 27 readers -
  • Excel PPC Heat Mapping 101

    … Spreadsheets are hard. For the uninitiated, diving in to an AdWords or Bing-generated Excel file can be an incredibly daunting task. With the number of potential rows and columns in play, you might have to dig through hundreds, thousands, or even millions of cells to find actionable insights in these reports. I mean, you can... but why would you…

    PPC Heroin Paid Search- 12 readers -
  • Mobile Site Call Conversions Now Available in AdWords

    … Attention PPC Account Managers everywhere! Gone are the days of tediously navigating external API's in order to access your mobile call performance data. Click-to-call conversions are now tracked right in AdWords. This function has actually been available for a couple of weeks, but has flown under the radar. Earlier this week, our own Rachael…

    Kevin Klein/ PPC Heroin Paid Search- 9 readers -
  • The Most Important Business Resource

    … I haven’t written anything in the blog for about 8 months now. Seriously, the last blog post is from September! You might be asking yourself how come an “internet marketing dude” is not doing what he should, which is writing in his blog. Why did I say before that blogging is so important if I don’t write in my own blog anymore?? How do I…

    Success How To- 15 readers -