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  • A Newbie’s Jumbled Thoughts On Hero Conf 2015

    …%, but if you go ask them about it they will have an opinion and some level of defense. The presenters know their PPC and since this is, well, a PPC conference that fact should not go unnoticed. As far as I am aware, no doofuses presented at HeroConf (how’s that for a conference slogan?). General Observations This section is devoted to those aspects…

    Kirk Williams/ PPC Hero -
  • Excel Correlation, Causation, and Optimization

    … on the back end (Note: we do that with Excel, too). It’s just been taken at face value that the original Display campaign, with a much higher ROAS, was seemingly no longer capable of spending what it once had. To be certain that I’m not just throwing out wild accusations, we *can* double-check this with a simple equation: the Pearson Product-Moment…

    PPC Heroin Paid Search- 11 readers -
  • How to Get Ahead on the Google Display Network

    This week, we here at PPC Hero are all about overcoming PPC’s (and life’s) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network. So to help you in your own struggles with Google’s expansive placement network, ...

    PPC Hero- 6 readers -
  • Submit Your Landing Page For A New Contest: The Landing Page Games!

    … Is your landing page visually, very appealing? Does your page have clean and simple technical elements that get your users to convert? Do you think it has a sweet blend of science (technical) and magic (design) elements? PPC Hero is introducing a new bracket contest for landing pages! Select participants will be pitted against each other…

    Jamie Newton/ PPC Hero- 1 readers -
  • How To Turn Competitive Analysis Into Actionable PPC Gains

    … little competition and you end up resting on your laurels. However, let’s not get too depressing. There’s an array of options to choose from when you start to slip against your competition. That’s where good quality competitive analysis comes in. Why is competitive analysis important? It prevents us being caught out by a shifting market landscape…

    Sam Owen/ PPC Heroin Paid Search How To's- 7 readers -
  • The Real Impact of AdWords Close Variant Changes

    … Last week AdWords announced it would be removing the option to select whether we include or exclude close variants in our campaign settings. The justification is that those typing in search queries aren't perfect spellers. The intent behind a misspelled and correctly spelled keyword is the same. This is the same logic Google uses to tell us…

    Sam Owen/ PPC Heroin Paid Search- 4 readers -
  • Low Keyword Search Volume? No Problem!

    … to the negatives elsewhere. While the exact or phrase match variants of these terms may not get enough traffic to clear the "low search volume" label, there's a good chance that broad match might catch them. So is there a quick way to audit our negative keyword list for these terms? Well, there is. You can do it with Excel, naturally. Essentially, what…

    PPC Hero- 25 readers -
  • Excel PPC Heat Mapping 101

    … Spreadsheets are hard. For the uninitiated, diving in to an AdWords or Bing-generated Excel file can be an incredibly daunting task. With the number of potential rows and columns in play, you might have to dig through hundreds, thousands, or even millions of cells to find actionable insights in these reports. I mean, you can... but why would you…

    PPC Heroin Paid Search- 10 readers -
  • Mobile Site Call Conversions Now Available in AdWords

    … Attention PPC Account Managers everywhere! Gone are the days of tediously navigating external API's in order to access your mobile call performance data. Click-to-call conversions are now tracked right in AdWords. This function has actually been available for a couple of weeks, but has flown under the radar. Earlier this week, our own Rachael…

    Kevin Klein/ PPC Heroin Paid Search- 9 readers -
  • The Most Important Business Resource

    … I haven’t written anything in the blog for about 8 months now. Seriously, the last blog post is from September! You might be asking yourself how come an “internet marketing dude” is not doing what he should, which is writing in his blog. Why did I say before that blogging is so important if I don’t write in my own blog anymore?? How do I…

    Success How To- 6 readers -
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