• Using Mobile Location Data to Target World Series Fans

      Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less. Using GPS data to track the physical movements of its panel of opted-in users, the location analytics firm Arrivalist found that fans who attende ...

      Stephanie Miles/ Street Fight- 11 readers -
    • Hidden Gems in the Video Game Blogosphere

      Popularity is of utmost concern for many bloggers. Top search engine rankings lead to more visitors, which can lead to a sustained fanbase. Just like in the print world, broader readership equates to greater potential revenue. However, popularity isn’t a direct measure of quality. In the video game realm, some of the best blogs fly under the radar.

      The Blog Herald- 20 readers -
    • Domain Hunter Gatherer Review

      Domain Hunter Gatherer is arguably one of the most popular tools when it comes to finding aged and quality domains which already has amazing backlink profiles with ready to use targeted traffic. Finding a decent aged domain can be time-consuming and difficult depending on the depth of your research. Domain Hunter Gatherer makes your life easier by automating the process.

      MonetizePros- 17 readers -
  • 5 Ways to Target Moviegoers with Location-Based Marketing

    … 5 Ways to Target Moviegoers with Location-Based Marketing October 11, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the sales slump. Coming off of a 16% drop in domestic…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
  • October 2017: What’s New With Constant Contact?

    … Fall is finally here! Time to put away your swimsuit, take out your flannel shirts, and jump into the newest Constant Contact features. Want to learn the latest improvements and new features available in your Constant Contact account? Take four minutes to watch the video below and learn about new product enhancements including: Automation…

    Constant Contactin EMail- 16 readers -
  • How a New Active Wear Brand Takes on the Big Guys

    … with the brand that go beyond just a product experience. We have a couple of retail stores that offer free yoga, free meditation classes, and a monthly art show. These things help bring like-minded people together. And what hasn’t worked? One thing that wasn’t so successful was when we first launched. No one else was focused on men’s yoga. While there…

    Street Fightin How To's- 16 readers -
  • 5 Ways Brands Can Use POS Data for Targeted Customer Marketing

    … to integrate with loyalty, e-commerce, CRM, and order management platforms through APIs. With these integrations in place, businesses are able to recognize customers across every touchpoint. For example, a member of a business’ loyalty program might see his most recent order pop up on the screen when he goes to place another order at a kiosk or a drive-up…

    Stephanie Miles/ Street Fight- 8 readers -
  • How Showroom Concept Stores Are Changing the Retail Industry

    … Retail analysts are buzzing about Nordstrom’s merchandise-free store concept, but the approach itself is hardly new. A number of major retailers and startup fashion brands have pioneered a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales. On-site…

    Stephanie Miles/ Street Fightin How To's- 21 readers -
  • How Brands Are Targeting Moms with Localized Campaigns

    … Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. In the United States, mothers control 85% of household purchases, with a $2.4 trillion spending power that brands can’t afford to ignore…

    Stephanie Miles/ Street Fightin How To's- 11 readers -
  • SMB Index: August a Flat Month for Local Stocks

    … This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking here. After coming off a banner month in July where the SPC SMB Index gained 4.6%, August 2017 was a flat month where the Index gave back 0.4…

    Street Fight- 14 readers -
  • 6 Mobile Customer Service Platforms for Retailers

    … larger brands to quickly share promotion details or policy updates. Tulip customers include fashion retailers like Kate Spade, Bonobos, and Frye. 2. Salesfloor: Extending relationships between salespeople and shoppers Salesfloor is a tool that salespeople can use to do their jobs better and flex their muscles as style influencers. When brick…

    Stephanie Miles/ Street Fight- 16 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … on the path to purchase. In a 2017 prediction report from the Interactive Advertising Bureau (IAB), more than half of marketers were planning to spend a significant amount of time and resources on cross-channel measurement and attribution throughout the year. New technologies that can link consumers’ online behavior with related in-store purchases…

    Street Fightin Google Facebook- 26 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    … the company to measure sustained traffic by sales, guest count, and social media metrics. Urban Outfitters: Leveraging geographic information to understand consumer behaviors Leveraging location data allowed Urban Outfitters to better understand its customers’ behaviors and make better use of email, push notifications, and messaging inside its own…

    Stephanie Miles/ Street Fightin How To's- 26 readers -
  • LinkedIn Focuses on Revving Up Its SMB Efforts

    … As the Web giants focus their sales efforts on Enterprise companies, SMBs often get lost in the mix. In this regard, LinkedIn’s independent agency head Ryan Wilson says his company provides a crucial value add for SMBs. LinkedIn has been working to provide a specific focus on SMBs – perhaps revving it up more in 2014 with its purchase of Bizo…

    Street Fight- 26 readers -
  • 5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers

    …, inventory, and customer information. The data that’s generated from the showroom floor is then shot back to Bonobos headquarters, where it’s used to fuel subsequent marketing campaigns. 2. Helping customers fill their dressing rooms before they’ve arrived Nordstrom is facing the nationwide decrease in shopping mall traffic head on by adding new…

    Stephanie Miles/ Street Fight- 20 readers -
  • DIY Site Audit: Possible or Not?

    … is that you can do it by yourself without spending money on the agency. Collecting data is not a big deal but analyzing is way harder. You should read a lot about SEO or take some online courses to learn how to fix all mistakes. Some useful tools: Serpstat — for all SEO issues, including site audit feature; SimilarWeb — to check marketing…

    The Blog Herald- 13 readers -
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