Features

    • 6 Mobile Customer Service Platforms for Retailers

      One of the many reasons why consumers are flocking to e-commerce retailers over their brick-and-mortar counterparts is speed. Driving to a store and parking takes time, as does browsing store shelves for specific items. But waiting in long lines to pay a cashier might be the most loathed part of the in-store shopping experience overall. It doesn’t have to be that way.

      Stephanie Miles/ Street Fight- 15 readers -
    • SMB Index: August a Flat Month for Local Stocks

      This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking here. After coming off a banner month in July where the SPC SMB Index gained 4.6%, August 2017 was a flat month where the Index gave back 0.4%, consistent with other major indices we track.

      Street Fight- 14 readers -
  • 5 Ways Brands Can Use POS Data for Targeted Customer Marketing

    … 5 Ways Brands Can Use POS Data for Targeted Customer Marketing September 25, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Connected point-of-sale systems are playing a central role for brands looking to develop more targeted marketing strategies. According to a 2017 report by Boston Retail Partners, 60% of retailers plan…

    Stephanie Miles/ Street Fight- 6 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … on the path to purchase. In a 2017 prediction report from the Interactive Advertising Bureau (IAB), more than half of marketers were planning to spend a significant amount of time and resources on cross-channel measurement and attribution throughout the year. New technologies that can link consumers’ online behavior with related in-store purchases…

    Street Fightin Google Facebook- 26 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    … and a 146% lift in revenue. Toyota: Customizing banner ads with city-specific information In an effort to re-boot an aging campaign, Toyota began purchasing geo-targeted ads on Snapchat. The ads, which were part of the company’s “Let’s Go Places” campaign, ran inside Snapchat’s localized Live Story feature for people using the photo sharing app…

    Stephanie Miles/ Street Fightin How To's- 26 readers -
  • LinkedIn Focuses on Revving Up Its SMB Efforts

    … As the Web giants focus their sales efforts on Enterprise companies, SMBs often get lost in the mix. In this regard, LinkedIn’s independent agency head Ryan Wilson says his company provides a crucial value add for SMBs. LinkedIn has been working to provide a specific focus on SMBs – perhaps revving it up more in 2014 with its purchase of Bizo…

    Street Fight- 26 readers -
  • DIY Site Audit: Possible or Not?

    … is that you can do it by yourself without spending money on the agency. Collecting data is not a big deal but analyzing is way harder. You should read a lot about SEO or take some online courses to learn how to fix all mistakes. Some useful tools: Serpstat — for all SEO issues, including site audit feature; SimilarWeb — to check marketing…

    The Blog Herald- 13 readers -
  • SMB Index: July Was a Banner Month for Local Stocks

    … SMB Index: July Was a Banner Month for Local Stocks August 2, 2017 by Shubham Datta Leave a Comment Filed Under: Features This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking here. July 2017…

    Street Fight- 15 readers -
  • Why 2017 Investments Will Take Local Companies Farther With Less

    … There was a point in recent history, around 2014, when it seemed like investment firms were throwing money around. “It was growth at all costs,” Upserve CEO Angus Davis told us earlier this year. “That was tolerated in 2014. I don’t think that’s the case nowadays.” That time is long gone. Davis says that 2017 is a more difficult time for tech…

    Street Fight- 14 readers -
  • Yes, It’s Possible to Grab Loans When Working as a Freelancer

    … Freelancing has become an incredibly popular way for men and women around the world to make money. Freelancing is, in essence, having your own business. It allows you to not just generate your own income, but to control how much you earn. When you freelance, you take charge of your own finances and work life. Even though you may not actually…

    The Blog Herald- 17 readers -
  • 2017 Most Unique and Friendliest CMS for Small Businesses

    … and offer much better customized support for business owners. The best small business friendly CMS brands online today include the following; #1: Opencart Beginners will definitely enjoy this open source CMS because of its incredible simplicity. You don’t have to be a technology guru in order to start using this open source CMS, there are lots of plugins…

    The Blog Herald- 14 readers -
  • Structuring a Team and Creating Transparency in the Midst of Company Chaos

    … Neil Sweeney has lots of opinions about how to run a company, especially a newer, smaller one. Embrace inherent chaos. Accept your position, wherever you are in the marketplace. Understand that your product will change over time, and help it happen. And several others – but one in particular that is perhaps the most important. Sweeney, founder…

    Street Fight- 26 readers -
  • How Amazon Prime Day Can Give Other Retail Brands a Boost

    … company, a retargeting firm that works with e-commerce companies to deliver personalized ads, gathered data from its network that shows that there is an opportunity for other retailers to take advantage of the elevated consumer spending. Prime Day brings noticeable increases in shopping, he says, but not at Black Friday levels. There is, however…

    Street Fightin How To's- 21 readers -
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