Features: Analysis

  • 12 Biggest Things To Happen In PPC So Far In 2015

    What’s old is new again in 2015, sort of. Even as advertisers and the engines try to keep up — much less get ahead of — users’ mobile absorption, PPC many managers are entering a three-platform world again. Granted, Yahoo Gemini accounts for a very small share of the overall search pie, but the new deal with Microsoft means it is getting on the radar.

    Ginny Marvin/ Search Engine Land- 57 readers -
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