Features: Analysis

  • 12 Biggest Things To Happen In PPC So Far In 2015

    …, but Call-Only ads display a phone number in the headline and clicking anywhere on the ad prompts a phone call. Calls can be counted as conversions. 4. Back To The Future With 3-Platform Search: Yahoo Gemini & A New Yahoo-Microsoft Search Deal In April, at the five-year point, Yahoo and Microsoft renegotiated the 10-year search deal. In the original…

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 58 readers -
  • The 10 Most Important Paid Search Developments So Far In 2014

    It's been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google's lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we're halfway through the year, let's step back and look at what's happened so far in paid search.

    Ginny Marvin/ Search Engine Land- 28 readers -
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