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What’s old is new again in 2015, sort of. Even as advertisers and the engines try to keep up — much less get ahead of — users’ mobile absorption, PPC many managers are entering a three-platform world again. Granted, Yahoo Gemini accounts for a very small share of the overall search pie, but the new deal with Microsoft means it is getting on the radar.
…. In February, ads for streaming services including Google Play were spotted on the Knowledge Panel for movie results. Then in March, a variation of a product listing ad appeared in the Knowledge Panel for a book. In April, PLAs were spotted at the top of the page in the carousel interface. 3. Google's "Step Inside AdWords" News: Features For App Ads, More…
… Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. The Rise & Fall Of SES…