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…, but Call-Only ads display a phone number in the headline and clicking anywhere on the ad prompts a phone call. Calls can be counted as conversions. 4. Back To The Future With 3-Platform Search: Yahoo Gemini & A New Yahoo-Microsoft Search Deal In April, at the five-year point, Yahoo and Microsoft renegotiated the 10-year search deal. In the original…
It's been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google's lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we're halfway through the year, let's step back and look at what's happened so far in paid search.
… Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. The Rise & Fall Of SES…