Features And Benefits

  • 4 Things You MUST Have on Your Pricing Page

    … is Constant Contact. Each benefit uses language that highlights the advantages of the service tier. The phrase “expert advice from our team” could have been written “customer service.” By using the term “expert advice,” they are raising the perceived value of the service. It’s a unique and compelling way of expressing a rather standard feature. 3…

    Neil Patel/ The Daily Egg- 12 readers -
  • Quick Copywriting Tweaks Proven to Lift Conversions 30% or More

    … their conversion rate by 64% when they uploaded an explainer video to their landing page. The video’s script didn’t say anything that wasn’t already in their marketing copy, but by changing the medium, they lifted conversion rates. 3. Tweak Your Copy to Remove All Buyer Hesitations The most important function of the marketing copy on your site has…

    The Daily Egg- 13 readers -
  • 5 Tips For Writing Copy That Converts

    ….” It works for them because that’s the type of customer they are going for. Harry’s, on the other hand, sounds more sober and gentlemanly. They use words like “ergonomic” and “comfortable.” They’re obviously going for a different type of customer. Whatever happens, don’t ever use the word “bae.” Just don’t. Focus on Benefits, not features “Consumers do…

    Sid Bharath/ The Daily Egg- 12 readers -
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