Features And Benefits

  • 4 Things You MUST Have on Your Pricing Page

    … is Constant Contact. Each benefit uses language that highlights the advantages of the service tier. The phrase “expert advice from our team” could have been written “customer service.” By using the term “expert advice,” they are raising the perceived value of the service. It’s a unique and compelling way of expressing a rather standard feature. 3…

    Neil Patel/ The Daily Egg- 19 readers -
  • Quick Copywriting Tweaks Proven to Lift Conversions 30% or More

    … to be removing objections. As consumers, we all have objections to buying — something that stops us from taking action right then and there. Your job is to find out what those objections are (specific to your business) and remove them. If you’re not sure what the objections your customers might have, simply ask them! A good tip is to install…

    The Daily Egg- 21 readers -
  • 5 Tips For Writing Copy That Converts

    ….” It works for them because that’s the type of customer they are going for. Harry’s, on the other hand, sounds more sober and gentlemanly. They use words like “ergonomic” and “comfortable.” They’re obviously going for a different type of customer. Whatever happens, don’t ever use the word “bae.” Just don’t. Focus on Benefits, not features “Consumers do…

    Sid Bharath/ The Daily Egg- 24 readers -
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