Features - Page 3

  • 6 Mobile Customer Service Platforms for Retailers

    …-and-mortar stores start using Salesfloor, their associates can create their own personalized versions of the retailer’s website. These personalized sites feature the salesperson’s “top picks,” based on what the salesperson thinks is stylish and what is in-stock at the local store. Salesfloor also offers a turn-key SMS text messaging solution…

    Stephanie Miles/ Street Fight- 16 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 28 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    … and a 146% lift in revenue. Toyota: Customizing banner ads with city-specific information In an effort to re-boot an aging campaign, Toyota began purchasing geo-targeted ads on Snapchat. The ads, which were part of the company’s “Let’s Go Places” campaign, ran inside Snapchat’s localized Live Story feature for people using the photo sharing app…

    Stephanie Miles/ Street Fightin How To's- 27 readers -
  • LinkedIn Focuses on Revving Up Its SMB Efforts

    … As the Web giants focus their sales efforts on Enterprise companies, SMBs often get lost in the mix. In this regard, LinkedIn’s independent agency head Ryan Wilson says his company provides a crucial value add for SMBs. LinkedIn has been working to provide a specific focus on SMBs – perhaps revving it up more in 2014 with its purchase of Bizo…

    Street Fight- 26 readers -
  • 5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers

    …, inventory, and customer information. The data that’s generated from the showroom floor is then shot back to Bonobos headquarters, where it’s used to fuel subsequent marketing campaigns. 2. Helping customers fill their dressing rooms before they’ve arrived Nordstrom is facing the nationwide decrease in shopping mall traffic head on by adding new…

    Stephanie Miles/ Street Fight- 20 readers -
  • DIY Site Audit: Possible or Not?

    …, I’ll describe two types of audit, and explain how to choose an appropriate one for you, depending on your purpose and budget. Technical audit with SEO tool This kind will fit your site if: you’ve just launched or bought the site, so it hadn’t been analyzed before. the analysis was carried out a while ago, and it needs to be updated. What…

    The Blog Herald- 13 readers -
  • SMB Index: July Was a Banner Month for Local Stocks

    … SMB Index: July Was a Banner Month for Local Stocks August 2, 2017 by Shubham Datta Leave a Comment Filed Under: Features This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking here. July 2017…

    Street Fight- 15 readers -
  • Why 2017 Investments Will Take Local Companies Farther With Less

    … There was a point in recent history, around 2014, when it seemed like investment firms were throwing money around. “It was growth at all costs,” Upserve CEO Angus Davis told us earlier this year. “That was tolerated in 2014. I don’t think that’s the case nowadays.” That time is long gone. Davis says that 2017 is a more difficult time for tech…

    Street Fight- 15 readers -
  • Yes, It’s Possible to Grab Loans When Working as a Freelancer

    … register as a business, but rather as an independent contractor doing freelancing work, you may have difficulty acquiring a loan. Not every bank views freelance work with much respect or dignity. They don’t necessarily consider this to be ‘legitimate’ work. You may have a great client (or many) and the right financial tracking, but it’s still…

    The Blog Herald- 19 readers -
  • 2017 Most Unique and Friendliest CMS for Small Businesses

    … is definitely one of the top 5 open source CMS because it provides an easy solution for online shopping. More than 240,000 small businesses are currently using PrestaShop to operate their small businesses. It is known for its incredible simplicity, and it is a CMS platform that can be easily installed and operate by the user. Some of the in-built features…

    The Blog Herald- 14 readers -
  • Structuring a Team and Creating Transparency in the Midst of Company Chaos

    … Neil Sweeney has lots of opinions about how to run a company, especially a newer, smaller one. Embrace inherent chaos. Accept your position, wherever you are in the marketplace. Understand that your product will change over time, and help it happen. And several others – but one in particular that is perhaps the most important. Sweeney, founder…

    Street Fight- 28 readers -
  • How Amazon Prime Day Can Give Other Retail Brands a Boost

    … On Amazon‘s biggest sale day of the year, consumers are not alone in watching will be up for grabs. Brands that do not have Amazon in their name are also looking for ways to benefit from the heightened shopping activity expected on this “retail holiday,” says Jaysen Gillespie, vice president of data science and analytics for Criteo. His company…

    Street Fightin How To's- 21 readers -
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