Features - Page 5

  • 7 Ways That Brands Can Make Chatbot Conversations More Authentic

    … Chatbots are transforming the customer experience and quickly moving into new sectors, like real estate and healthcare, but before marketers can expect conversation mimicking software and artificial intelligence to replace live customer service representatives and salespeople, they’ll need to find ways to overcome some of the obstacles…

    Stephanie Miles/ Street Fight- 24 readers -
  • How Retailers Can Use Social Media for Better Customer Support

    When shoppers want to discover products, they go to social media. When they want to research products, they go to social media. And when they want to complain about the products they’ve purchased, they go to social media. If brands and retailers want to be a part of these conversations, they need to get involved on social media, too.

    Stephanie Miles/ Street Fight- 25 readers -
  • The 7 Features of a Successful Product Demo Video

    …. Originality. What happens if your video hits all the criteria above, but it looks like every other demonstration video on the market? People aren’t going to watch it. Your video also needs to be original, doing something that no one has ever done before. Take this explainer video for Panorama 9, which uses 8-bit graphics and styling to present the startup…

    The Blog Heraldin Social Content- 24 readers -
  • 6 Ways Retailers Are Using Messaging Apps for Marketing

    … Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Social commerce combines the best parts of e-commerce and social media, and it’s become an area that multichannel retailers…

    Stephanie Miles/ Street Fight- 21 readers -
  • LBMA Report Finds Global Expansion of NFC Tech in 2017

    …., 6% in Canada, 7% in the U.K., and 3% in Singapore between 2016 and 2017. In polling more than 500 business leaders and marketing executives from around the globe, the LBMA found that the most heavily deployed location-based marketing technology varies significantly from country to country. For example, GPS is the top technology currently deployed…

    Stephanie Miles/ Street Fight- 15 readers -
  • 5 Ways Brick-and-Mortar Merchants Can Utilize On-Demand Services

    … the consumer-facing technologies that power these services. In many cases, businesses that sell physical goods are discovering that they can cut costs and increase services for their customers by forming partnerships with on-demand apps rather than competing on their own. The trend has become so prevalent that on-demand vendors like Uber and Postmates…

    Stephanie Miles/ Street Fight- 16 readers -
  • 5 Self-Service Platforms for Mobile Analytics

    … For large app developers with unlimited resources, there are countless options for tracking, analyzing, and optimizing mobile marketing campaigns. But for small and mid-size developers, gaining insights across multiple campaign sources can be a much more challenging task. The vast majority of mobile analytics platforms have traditionally been…

    Stephanie Miles/ Street Fightin Mobile- 22 readers -
  • 6 Ways Merchants Can Prepare For the Rise in Voice Search

    … Virtual voice assistants are about to go mainstream. Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years. For local merchants who’ve…

    Stephanie Miles/ Street Fight- 21 readers -
  • As E-Commerce Looks for a Local Edge, In-Person Return Services Expand

    … E-commerce outlets regularly beat out their brick-and-mortar counterparts across retail benchmarks like merchandise selection, price, and even checkout speed, but they’ve struggled to replicate the level of customer service that local merchants can provide. Some online-only retailers have tried to combat this by opening pop-up shops or putting…

    Stephanie Miles/ Street Fight- 24 readers -
  • 7 Fresh Ways SMBs Are Using Social Media for Marketing

    … [businesses] receive a comment card with high grades, they approach the customer with a request for a video response of their experience. Merchants are basically doing a selfie video and merely recording the interaction themselves.” (Dana Ward, near9) 6. Creating a relevant calls-to-action on Instagram. “Instagram makes it very difficult to link to specific…

    Stephanie Miles/ Street Fightin Social Facebook- 32 readers -
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