• Structuring a Team and Creating Transparency in the Midst of Company Chaos

    … fixation on how you structure your team I think is an absolutely critical place for any business to start. You need everyone operating at 100%.” One slow-moving employee can sometimes become a catalyst for a company-wide bottleneck, he says. “Screening employees, making sure to get those right people in place, I think is maybe one of the most…

    Street Fight- 28 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 28 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    … the company to measure sustained traffic by sales, guest count, and social media metrics. Urban Outfitters: Leveraging geographic information to understand consumer behaviors Leveraging location data allowed Urban Outfitters to better understand its customers’ behaviors and make better use of email, push notifications, and messaging inside its own…

    Stephanie Miles/ Street Fightin How To's- 27 readers -
  • LinkedIn Focuses on Revving Up Its SMB Efforts

    … As the Web giants focus their sales efforts on Enterprise companies, SMBs often get lost in the mix. In this regard, LinkedIn’s independent agency head Ryan Wilson says his company provides a crucial value add for SMBs. LinkedIn has been working to provide a specific focus on SMBs – perhaps revving it up more in 2014 with its purchase of Bizo…

    Street Fight- 26 readers -
  • 7 Keys to Business Success for Young Digital Marketers

    … Digital marketing has experienced a steady growth over time, but 2016 proved a landmark for this industry – it marked the year when digital marketing spending finally surpassed more traditional marketing approaches, including television. No wonder the field has attracted so many young digital marketers of late! However, any industry veteran would…

    The Blog Herald- 26 readers -
  • How Retailers Can Use Social Media for Better Customer Support

    When shoppers want to discover products, they go to social media. When they want to research products, they go to social media. And when they want to complain about the products they’ve purchased, they go to social media. If brands and retailers want to be a part of these conversations, they need to get involved on social media, too.

    Stephanie Miles/ Street Fight- 25 readers -
  • 7 Ways That Brands Can Make Chatbot Conversations More Authentic

    … Chatbots are transforming the customer experience and quickly moving into new sectors, like real estate and healthcare, but before marketers can expect conversation mimicking software and artificial intelligence to replace live customer service representatives and salespeople, they’ll need to find ways to overcome some of the obstacles…

    Stephanie Miles/ Street Fight- 24 readers -
  • Social Media and Dating Apps: How They’re Changing Love

    … Millennials – and, increasingly, people of all ages – are getting used to dating online. The first group of people who won’t remember a time before friendships were born, nurtured and often even ended on social media are now pre-teens. The reality of our world is that all relationships, both romantic and platonic, are now heavily influenced…

    The Blog Heraldin Social How To's- 24 readers -
  • The 7 Features of a Successful Product Demo Video

    …. Originality. What happens if your video hits all the criteria above, but it looks like every other demonstration video on the market? People aren’t going to watch it. Your video also needs to be original, doing something that no one has ever done before. Take this explainer video for Panorama 9, which uses 8-bit graphics and styling to present the startup…

    The Blog Heraldin Social Content- 24 readers -
  • How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar

    … Fewer people are going into stores and more consumers are shopping online. We know that. But many retailers, including Macy’s, are now finding more ways to integrate in-store experiences and ecommerce into their offerings to offset brick-and-mortar declines and drive more foot traffic into their stores. It is a redefinition of a retail…

    Street Fightin How To's- 23 readers -
  • 5 Self-Service Platforms for Mobile Analytics

    … For large app developers with unlimited resources, there are countless options for tracking, analyzing, and optimizing mobile marketing campaigns. But for small and mid-size developers, gaining insights across multiple campaign sources can be a much more challenging task. The vast majority of mobile analytics platforms have traditionally been…

    Stephanie Miles/ Street Fightin Mobile- 22 readers -
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