Federal Trade Commission

The Federal Trade Commission (FTC) is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act. Its principal mission is the promotion of consumer protection and the elimination and prevention of anticompetitive business practices, such as coercive monopoly.The Federal Trade Commission Act was one of President Woodrow Wilson's major acts against trusts. Trusts and trust-busting were significant political concerns during the Progressive Era. Since its inception, the FTC has enforced the provisions of the Clayton Act, a key antitrust statute, as well as the provisions of the FTC Act, 15 U.S.C. § 41 et seq.
Posts about Federal Trade Commission
  • Know Your Fair Use, Disclosure and IP

    …. I did remind the company that the disclosure policy site was not approved by the Federal Trade Commission (US) so, while disclosure is required, having a policy isn’t necessarily required or helpful. We look forward to the FTC further clarifying how people disclose tweets, status updates and blog posts in the future. One company at the forefront…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • What to Look for in 2017: Mobile, Video, AI

    … become the lingua franca. AI and machine learning will enhance personalization The nature of machine learning and artificial intelligence is that improvement doesn’t occur incrementally, but exponentially. Futurist Ray Kurzweil has predicted that we’ll see 20,000 years of progress in the 21st century rather than the standard 100. For instance…

    AllFacebookin Facebook Retargeting- 42 readers -
  • What Can We Expect for Influencer Marketing in 2017?

    … 2016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares. Not even the changes in algorithms on various social platforms, Federal Trade Commission compliance crackdowns or questions over return on investment stopped companies from jumping into the realm of working with influencers…

    Inside Facebookin Social Facebook Twitter- 37 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … When the Federal Trade Commission began cracking down on influencer marketing earlier this year, it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well. This week, the social media giant began requiring public figures with verified profiles…

    AllFacebookin Facebook- 22 readers -
  • What Makes a Great Influencer Post?

    … or product fits into so many lives. Always include a clear and conspicuous disclosure at the top: In compliance with Federal Trade Commission requirements, each post must begin with a tactful disclosure, ensuring that the influencers maintain their credibility. It should be placed at the top of the post so that the reader knows from the onset…

    AllTwitterin Social SEO Google- 21 readers -
  • Is It Time to Standardize Disclosure for Sponsored Content?

    … With the increased focus on influencer marketing comes the conversation of disclosure. In recent years, many services, from Twitch to Wikipedia, have had to deal with sponsored posts and the Federal Trade Commission‘s disclosure rules. The current conversation revolves around celebrity endorsement and the need for a simple, universal…

    AllTwitterin Social Content- 16 readers -
  • Do Sponsored Content Disclosures Affect Engagement?

    … Sponsored content proves to be a useful tool for brands looking to engage followers by integrating their products into the flow of daily content from social media influencers. Recent talks about stricter enforcement of the Federal Trade Commission’s guidelines–which require influencers to identify posts for which they’ve received compensation…

    AllTwitterin Social YouTube- 29 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … with third parties, not just from an ethical standpoint, but also from a business standpoint. When Borders filed for bankruptcy and began closing down, it tried to sell off its customer data. Fortunately, the Federal Trade Commission intervened and insisted that customers be given the opportunity to opt out of this process. Talk about targeting…

    AllTwitterin Social Facebook- 19 readers -
  • With His Disclosure Fail, Scott Disick Finally (Accidentally) Did Something Right

    …–will say that the man had this recent wave of ridicule coming. But perhaps in this scenario, we should cut Disick some slack, or at least say thanks. Why? Despite the Federal Trade Commission leveling more stringent guidelines for native ads and user-generated content, there have still been a number of very public transgressions from very…

    AllTwitterin Social- 22 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … the attention of legal-drinking-age millennials on the hot platform is very real for many marketers–especially beer and spirits brands, which have a natural affinity to the fun and playful nature of Snapchat. Because the general audience on Snapchat does not meet Federal Trade Commission requirements for alcohol advertisers, only brands willing to spend big…

    AllTwitterin Facebook YouTube- 14 readers -
  • Lessons Learned From Lord & Taylor’s Run-In With the FTC

    … In case you missed it, Lord & Taylor recently came under fire with the Federal Trade Commission as a result of one of its influencer marketing campaigns. The brand had partnered with several fashion bloggers and Nylon to promote its new Design Lab clothing line. However Lord & Taylor neglected to make it clear to consumers…

    AllFacebookin Social YouTube- 19 readers -
  • What is the CAN-SPAM Act?

    … United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act. While it’s been over a decade… I still open my inbox daily to unsolicited email that has both false information and no method to opt-out. I’m not sure how effective the regulations have been even with the threat…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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