Federated Media

John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.Battelle also co-founded the annual Web 2.
Posts about Federated Media
  • The Three Golden Rules of Naming Something

    … named. Google was a riff on a mathematical term that was almost unimaginably large (a googol, or 10 with 100 zeroes after it). Big enough to tell the story of Google, which aimed to swallow and rationalize the entirety of the Internet. We gave my current company the name NewCo because it tells the story of how people are always striving to create…

    John Battelle's Search Blog- 8 readers -
  • Every Company Is An Experience Company

    … to get good at experience design and delivery. Those that are great at it tend to grow by exponential word of mouth – think of Google, Facebook, Uber, Airbnb, or Earnest (a new lending company). When marketing becomes experience design, brands win. There’s far more to say about this, including my thesis that “information first” companies win…

    John Battelle's Search Blogin Google Facebook YouTube- 8 readers -
  • A Print Magazine Launch? What?!!! California Sunday Is Coming

    … A year or so ago Chas Edwards, a colleague, pal, and member of the founding team at Federated Media, came to my office for a catch up. I had heard he was cooking up a new venture, but I didn’t know the details. Little did I know what Chas and his new partner Douglas McGray had up their sleeve – a new *print* magazine built specifically…

    John Battelle's Search Blogin Twitter- 3 readers -
Get the top posts daily into your mailbox!