Federated Media

John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.Battelle also co-founded the annual Web 2.
Posts about Federated Media
  • The Three Golden Rules of Naming Something

    … named. Google was a riff on a mathematical term that was almost unimaginably large (a googol, or 10 with 100 zeroes after it). Big enough to tell the story of Google, which aimed to swallow and rationalize the entirety of the Internet. We gave my current company the name NewCo because it tells the story of how people are always striving to create…

    John Battelle's Search Blog- 8 readers -
  • Every Company Is An Experience Company

    … Illustration by Craig Swanson and idea by James Cennamo (Image) Some years ago while attempting to explain the thinking behind my then-startup Federated Media, I wrote that all brands are publishers (it was over on the FM blog, which the new owners apparently have taken down – a summary of my thinking can be found here). I’d been speechifying…

    John Battelle's Search Blogin Google Facebook YouTube- 8 readers -
  • A Print Magazine Launch? What?!!! California Sunday Is Coming

    … to California Sunday. Ten years later, I taught a course in magazine publishing with Clay Felker, the late publishing legend who retired to Northern California and always dreamt of creating a pan-state publication (he tried, and failed, with New West). Now Chas and Douglas are giving it a go, and I think they have more than a fair shot at making it work. And yes, I’m an investor! California Sunday launches October 15. You can read more about the publication here, and follow its Twitter feed here. …

    John Battelle's Search Blogin Twitter- 3 readers -
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