Federated Media

John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.Battelle also co-founded the annual Web 2.
Posts about Federated Media
  • The Three Golden Rules of Naming Something

    …!” – and it worked as a badge for insiders – “I’m Wired, are you?!” The Industry Standard had at its core a goal of providing rigorous, high quality journalism to an industry overwhelmed with mainstream hype – so the name evoked old school newspaper naming conventions. Federated Media was so named because it told the story of federating many quality…

    John Battelle's Search Blog- 7 readers -
  • Every Company Is An Experience Company

    … Illustration by Craig Swanson and idea by James Cennamo (Image) Some years ago while attempting to explain the thinking behind my then-startup Federated Media, I wrote that all brands are publishers (it was over on the FM blog, which the new owners apparently have taken down – a summary of my thinking can be found here). I’d been speechifying…

    John Battelle's Search Blogin Google Facebook YouTube- 7 readers -
  • A Print Magazine Launch? What?!!! California Sunday Is Coming

    … A year or so ago Chas Edwards, a colleague, pal, and member of the founding team at Federated Media, came to my office for a catch up. I had heard he was cooking up a new venture, but I didn’t know the details. Little did I know what Chas and his new partner Douglas McGray had up their sleeve – a new *print* magazine built specifically…

    John Battelle's Search Blogin Twitter- 3 readers -