Federated Media

John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.Battelle also co-founded the annual Web 2.
Posts about Federated Media
  • The Three Golden Rules of Naming Something

    …!” – and it worked as a badge for insiders – “I’m Wired, are you?!” The Industry Standard had at its core a goal of providing rigorous, high quality journalism to an industry overwhelmed with mainstream hype – so the name evoked old school newspaper naming conventions. Federated Media was so named because it told the story of federating many quality…

    John Battelle's Search Blog- 8 readers -
  • Every Company Is An Experience Company

    … to get good at experience design and delivery. Those that are great at it tend to grow by exponential word of mouth – think of Google, Facebook, Uber, Airbnb, or Earnest (a new lending company). When marketing becomes experience design, brands win. There’s far more to say about this, including my thesis that “information first” companies win…

    John Battelle's Search Blogin Google Facebook YouTube- 8 readers -
  • A Print Magazine Launch? What?!!! California Sunday Is Coming

    … to California Sunday. Ten years later, I taught a course in magazine publishing with Clay Felker, the late publishing legend who retired to Northern California and always dreamt of creating a pan-state publication (he tried, and failed, with New West). Now Chas and Douglas are giving it a go, and I think they have more than a fair shot at making it work. And yes, I’m an investor! California Sunday launches October 15. You can read more about the publication here, and follow its Twitter feed here. …

    John Battelle's Search Blogin Twitter- 3 readers -
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