Federated Media Publishing

John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web.His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors.Battelle also co-founded the annual Web 2.
Posts about Federated Media Publishing
  • Top 10 Display Advertising Columns Of 2014

    … management to hyperlocal targeting, all to help marketers get a handle on the changing environment. Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know by Peter Minnium. Published on 5/14/14. 2.7K social shares across all platforms. The Definitive Guide To The Digital Display Ad Ecosystem by Peter Minnium. Published on 10/29/14…

    Pamela Parker/ Marketing Landin Display- 22 readers -
  • Online Shoppers Still Looking For Deals, And Snapping Up Gifts, As Christmas Approaches

    …! About The Author Pamela Parker is Executive Features Editor at Search Engine Land and Marketing Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. (Some images used under license from Shutterstock.com.)…

    Pamela Parker/ Marketing Land- 15 readers -
  • Top 10 Columns Of 2014 On Design, Usability & Conversion

    … social shares across all platforms. 4 Things Online Marketers Should Know About User Experience (UX) by Shari Thurow. Published on 2/14/14. 2.4K social shares across all platforms. 5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page by Jordan Kasteler. Published on 8/19/14. 12.3K social shares across all platforms. Rotating…

    Pamela Parker/ Marketing Land- 19 readers -
  • Marketing Land’s Top 10 Retail Columns In 2014

    … to successful promotions. In case you missed some of their tips, which are applicable all year ’round, following are our top 10 columns of 2014 from the Retail category. 6 Neuromarketing Principles For Designing More Persuasive Websites by Tim Ash. Published on 8/7/14. 1.6K social shares across all platforms. E-Commerce Practices That Are Costing…

    Pamela Parker/ Marketing Land- 17 readers -
  • Though Online Retail Traffic Dipped, Conversions Hit A Seasonal High In Cyber Monday Week

    … with SEO & SEM plus a welcoming environment for beginners. Learn more! About The Author Pamela Parker is Executive Features Editor at Search Engine Land and Marketing Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. (Some images used under license from Shutterstock.com.)…

    Pamela Parker/ Marketing Land- 9 readers -
  • Online Conversions Up 6% From Last Week As Shoppers Jump On Deals Pre-Black Friday

    … with SEO & SEM plus a welcoming environment for beginners. Learn more! About The Author Pamela Parker is Executive Features Editor at Search Engine Land and Marketing Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. (Some images used under license from Shutterstock.com.)…

    Pamela Parker/ Marketing Land- 7 readers -
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