Federico Massa

  • What Can Brands Learn About Marketing From Street Art?

    … who have an easier time dodging copyright lawyers. Brands need to obtain permission from the copyright owner and pay licensing feeds to use the character. But for the right campaign, and with enough artistic oversight, that investment can bring in a lot of value. Creative freedom Federico Massa, aka Iena Cruz, is an Italian street artist who has…

    The Content Strategist- 15 readers -
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