- Our Blog
… the years without the need for constant “bribes.” Here are five psychological tactics to help you connect authentically with your social media followers and lay the foundation for an ongoing communal relationship. 1. Put a Human Touch on Brand Interactions Think of brands with distinct personalities – Old Spice (masculine, adventurous, irreverent…
Your social media campaigns should be about connecting with followers – not peddling your wares. Image by Tom Fishburne. Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relat ...