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…. Partnering with non-profit FEED Projects, Target created a whole collection of charity-driven apparel and accessories. Every purchase went towards providing meals for 35-40 hungry people. Some of the apparel from Target’s campaign in partnership with FEED projects. Image source. Target heavily promoted the campaign on social media, resulting in tons…
Your social media campaigns should be about connecting with followers – not peddling your wares. Image by Tom Fishburne. Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relat ...