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When it comes to advertising, innovation often means engagement from users. Keep up with the latest advancements can mean better brand recognition, and therefore a better ROI. Even ‘gimicky’ ad ideas can help businesses find success. So, the new advertisements that are being developed that allow the viewer to actually feel something when interacting might be surprisingly effective.
… In a bit of a puzzling move, Facebook has apparently extended its structured status updates to pages. Structured status updates, which Facebook introduced in early 2013, allow users to add emoticons to their status updates, as well as to answer the ever-present “What are you doing?” question by adding elements such as what they are feeling…