• Making Ads You can Really Feel?

    … interacting might be surprisingly effective. These ads are for mobile devices and use the haptic feedback features that many smartphones offer. The obvious example is a mobile ad for a car company. As the video shows the car being started up, the video plays the sound and the phone actually vibrates to give the feeling of the engine roaring to life…

    Michael Levanduski/ Performance Marketing Insider- 12 readers -
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