• Eventbrite + Teespring: Sell T-Shirts With Your Tickets

    … We operate an annual music and technology festival in Indianapolis each year. It’s a great event where we bring in regional bands and take a day off to celebrate the regional growth as well as raise some money for the Leukemia & Lymphoma Society. Our agency is the key sponsor of the event, and then we typically get other companies to cover…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • How to Use Digital PR for Events

    … to feature the event. Competition and giveaways: Use tickets and products that relate to the brand to offer on magazine and blogs who regularly host competitions. Try and steer clear from sites that are solely competitions as they will not expose the event to genuine fans and just to competition goers. Look at cookery books for food festivals, latest…

    Jodie Harris/ State of Digitalin How To's- 22 readers -
  • Do You Have a Mission or…Are You *On* A Mission? On Being a NewCo

    … A sampling of NewCos from our 2013 NYC festival. (Cross posted from the NewCo blog…) About a year ago I wrote a piece outlining the kinds of companies we were looking for as we began the first full year of the NewCo festival circuit. Back then, NewCo was called “OpenCo,” and we were just starting to understand our mission of identifying…

    John Battelle's Search Blog- 13 readers -
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