Fiksu

  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … percent of users surveyed were still using the app. The issue with this drop in users is that it’s costing app developers a lot of money. According to data provided by mobile marketing platform Fiksu, the average cost per install for an app is $2 to $3.34. Leanplum’s simplified example of an app with 500,000 installs and 19,000 daily active users…

    Inside Facebookin Mobile- 16 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … Mobile marketing technology company Fiksu released its indexes for March 2016, which revealed that the cost to acquire a loyal user on iOS decreased 8 percent from February, to $3.21, up 4 percent year-over-year. In addition, Fiksu’s App Store Competitive Index–which tracks the average number of daily downloads for the top 200 free iOS…

    AllFacebookin Mobile- 19 readers -
  • No Cookies, No Problem: 4 Ways To Elevate Your Mobile Strategy

    … to target, track, and understand their customers. Given the pure power of its reach and targeting capabilities, mobile should not only be integrated into your marketing strategy, it should be the cornerstone of that strategy. In order to capitalize on the opportunity ahead, there are three things marketers need to put in place today: 1. Increase…

    AllFacebookin Mobile- 12 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    … year-over-year. This is the third month in a row for new download records, as users raced to fill their new devices with apps after receiving them during the holiday season. With this increase in downloads, the iOS cost per loyal user (CPLU) also increased, with the CPLU index increasing to $2.10 in December, an increase of 33 percent from November…

    AllTwitter- 16 readers -
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