Fiksu

  • What is a Demand-Side Platform (DSP)?

    …-side platforms enable advertisers to reach billions of impressions in advertising inventory that can’t be realized on platforms like search or social. In other words, DSPs enable an advertiser to maximize their advertising return on investment. What is a DSP? A demand-side platform (DSP) is a platform that allows buyers of digital advertising…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 13 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … its Cost Per Install Index, as it believes “CPI is no longer a good gauge of an app’s success.” In a statement, Micah Adler, CEO of Fiksu, commented: As the app market has evolved, so has our analysis and measurement of what is influencing it. Today, marketers need to be segmenting their users more precisely and analyzing their results to reflect…

    AllFacebookin Mobile- 16 readers -
  • No Cookies, No Problem: 4 Ways To Elevate Your Mobile Strategy

    … to target, track, and understand their customers. Given the pure power of its reach and targeting capabilities, mobile should not only be integrated into your marketing strategy, it should be the cornerstone of that strategy. In order to capitalize on the opportunity ahead, there are three things marketers need to put in place today: 1. Increase…

    AllFacebookin Mobile- 12 readers -
  • Fiksu: App Downloads Hit Record High in December 2014

    … year-over-year. This is the third month in a row for new download records, as users raced to fill their new devices with apps after receiving them during the holiday season. With this increase in downloads, the iOS cost per loyal user (CPLU) also increased, with the CPLU index increasing to $2.10 in December, an increase of 33 percent from November…

    AllTwitter- 14 readers -
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