Fiksu

  • What is a Demand-Side Platform (DSP)?

    … message, engage your audience or transform data into dollars, we make it happen. We unify data across all devices to understand the interests, passions and behaviors of the audiences that matter most. The Trade Desk – The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 16 readers -
  • Fiksu: Cost to Acquire Loyal iOS Users Fell in March

    … its Cost Per Install Index, as it believes “CPI is no longer a good gauge of an app’s success.” In a statement, Micah Adler, CEO of Fiksu, commented: As the app market has evolved, so has our analysis and measurement of what is influencing it. Today, marketers need to be segmenting their users more precisely and analyzing their results to reflect…

    AllFacebookin Mobile- 20 readers -
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