Filter Bubble

A filter bubble is a result state in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. Prime examples are Google's personalised search results and Facebook's personalised news stream.
Posts about Filter Bubble
  • How HuffPo woos Facebook hoppers with personalization

    … more relevant to individual readers both increases their shelf life and improves the chances that readers will click more articles. And it’s working. Sloe said that The Huffington Post’s personalization, which is built on top of AOL’s 2014 Gravity acquisition, increased article click-through rate by over fifty percent on average. Traffic patterns…

    Ricardo Bilton/ Digidayin Social How To's- 13 readers -
  • Facebook makes strides in breaking news, but still trails Twitter

    … “filter bubble” in this respect. Facebook has since made a concerted effort since then to help users better discover and follow timely news stories. In September, Facebook updated its news feed algorithm so as to ensure users didn’t miss time-sensitive posts. The announcement never mentioned Ferguson factoring into the decision, but the timing…

    John Mcdermott/ Digidayin Social- 15 readers -
  • What Facebook’s new unfollow feature means for brands, publishers

    … about a publishers’ popularity than some objective definition of its worth. As the rioting in Ferguson, Missouri, from earlier this year was essentially muted on the platform in favor of Ice Bucket Challenge videos, Facebook’s filter bubble can at times hide important stories. Many agencies execs welcomed the change, with Jill Sherman, DigitasLBi’s…

    John Mcdermott/ Digidayin Social Facebook- 10 readers -
  • The NYT loves native, not so much programmatic

    … New York Times CEO Mark Thompson is not ashamed the world knows intimate details about his company’s struggles. Rather, he heralded the fact that The Times’ innovation report — an in-depth account of how The Times was actually lagging in innovation – was leaked and so widely discussed. “It was right that we would share it with our readers…

    John Mcdermott/ Digidayin Google Facebook Twitter- 8 readers -
  • WTF is the filter bubble?

    … Concerns about how Facebook’s news feed algorithm values actual news stories and Twitter’s plan to organize tweets algorithmically have ignited talks about the “filter bubble” and its effects on publishers and readers. @UnseeingEyes The Web has turned into an enormous filter bubble…You have to keep searching more all the time 2 find valid…

    John Mcdermott/ Digidayin Google Twitter- 4 readers -
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