Filter Bubble

A filter bubble is a result state in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. Prime examples are Google's personalised search results and Facebook's personalised news stream.
Posts about Filter Bubble
  • How HuffPo woos Facebook hoppers with personalization

    … relevant radio segments. But while these efforts may help publishers increase reader engagement, they also risk limiting readers solely to stories they already interested in. The filter bubble, as the concept is known, has been used to explain why the algorithm-driven Facebook is more likely to give readers stories about the Ice Bucket Challenge than…

    Ricardo Bilton/ Digidayin Social How To's- 13 readers -
  • Facebook makes strides in breaking news, but still trails Twitter

    … “filter bubble” in this respect. Facebook has since made a concerted effort since then to help users better discover and follow timely news stories. In September, Facebook updated its news feed algorithm so as to ensure users didn’t miss time-sensitive posts. The announcement never mentioned Ferguson factoring into the decision, but the timing…

    John Mcdermott/ Digidayin Social- 11 readers -
  • What Facebook’s new unfollow feature means for brands, publishers

    … group director for social and content strategy, saying it will provide useful data as to what users don’t like and thus help reduce wasted ad spend. “Brands on facebook will be forced to get more creative or pay for it,” according to TBWA\Chiat\Day’s director of digital strategy Rohit Thawani. “It’s about time.” So while the poor will get poorer, the rich will get richer (namely, Facebook itself). The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. …

    John Mcdermott/ Digidayin Social Facebook- 9 readers -
  • The NYT loves native, not so much programmatic

    New York Times CEO Mark Thompson is not ashamed the world knows intimate details about his company’s struggles. Rather, he heralded the fact that The Times’ innovation report — an in-depth account of how The Times was actually lagging in innovation – was leaked and so widely discussed. “It was right that we would share it with our readers,” Thompson said Wednesday morning at ...

    John Mcdermott/ Digiday- 8 readers -
  • WTF is the filter bubble?

    … Concerns about how Facebook’s news feed algorithm values actual news stories and Twitter’s plan to organize tweets algorithmically have ignited talks about the “filter bubble” and its effects on publishers and readers. @UnseeingEyes The Web has turned into an enormous filter bubble…You have to keep searching more all the time 2 find valid…

    John Mcdermott/ Digidayin Google Twitter- 2 readers -
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