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  • NBC Backs NFL Thursday Night Football Handoff With Social Blitz

    …) November 16, 2016 Celebrity Twitter ambassadors live-tweeting each week’s game, with Saints fan and world-renowned chef Emeril Lagasse taking the reins for Thursday night’s contest. Custom Thursday Night Football Snapchat filters available starting Thursday at NBCUniversal and NFL locations throughout the U.S. Special Snapchat filters that can be unlocked by scanning the Snapcode on the Sunday Night Football bus, with a different filter for each game site. Readers: Are you ready for some football? …

    David Cohen/ AllTwitterin Twitter- 9 readers -
  • Prisma Now Lets Users Stream to Facebook With Real-Time Video Effects

    … there, users can tap the filter button in the top-left corner of the screen to choose from eight filters before going live (users can also change filters while streaming). Once a user has selected a filter, they can tap the “Live to Facebook” button to begin streaming. The app allows users to make their streams private or viewable by their friends…

    AllFacebookin Social Facebook- 8 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … interruptive ad formats simply don’t work. Maybe the problem is not with ad measurement, it is with the ad format itself. In order to perform, mobile ads must be welcomed by consumers and highly relevant. In order to track performance, actual campaign results must be measurable. That’s the new bar for mobile marketing, and that’s what shared media is all…

    Inside Facebookin Mobile Facebook- 11 readers -
  • Instagram Update Will Take Advantage of iPhone 7 Plus Camera

    … will support haptic feedback, so users will be able to “feel” when they’ve moved from optical zoom to digital zoom on the new device. In addition, this update will include revamped filters that will take advantage of the wide color gamut on iPhone 7 and iPhone 7 Plus. Elsewhere, Instagram will use the Live Photos application-programming…

    AllFacebookin Social- 10 readers -
  • The Impact of Instagram Stories on Influencer Marketing

    … Early this month, Instagram launched Stories, a “‘new” feature that enables users to create stories–a feed of photos and videos complete with your own doodles, captions and stickers, and displayed for 24 hours only. Sound familiar? That’s because it is. In what can only be seen as a fairly shameless copy, Instagram Stories replicates pretty…

    Inside Facebook- 14 readers -
  • With Instagram’s Algorithm Change, Brands Must Double-Down

    …-specific content—which, in turn, drives engagement for Instagram–will be beneficial in the long run. Brands that align themselves with Instagram’s incentives will prosper. Use the platform’s tools to your advantage There are a number of tools on Instagram that brands can use to their advantage. Tags, hashtags, filters and locations all allow…

    AllTwitterin Facebook Twitter- 13 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … parties will team up on custom geofilters for all 32 NFL teams, and users at stadiums, practice facilities and other venues will be able to add these filters to their snaps. Snapchat head of partnerships Ben Schwerin said in the release: The NFL has been a tremendous partner over the past year-and-a-half as we’ve worked to expand our premium sports…

    David Cohen/ AllTwitter- 9 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … on mobile is in-application and, as a result, eyeballs are in different locations on mobile compared to on desktop, according to eMarketer. However, native performance has the potential to be much higher on mobile because of its intimate and app-centric environment. Apps give brands a lightning-fast connection to consumers. Targeting data can be more…

    AllTwitterin Google- 8 readers -
  • Yelp Update Helps Pokemon Go Users Find Nearby PokeStops

    … In response to the massive success of Pokemon Go, Yelp added a PokeStop filter to its mobile app and website, allowing users to filter their business search results based on whether businesses are near PokeStops. Pokemon Go’s location-based gameplay allows users to collect items like Poke Balls and Pokemon Eggs at PokesStops, which are attached…

    Inside Facebook- 15 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … and social component has mushroomed compared with the most recent Summer Games in London. As viewers continue to move to mobile screens, digital ads that target mobile consumers on phones and tablets are a must-have. Mobile applications offer new and different perspectives that give users a 360-degree view of what’s going on at big events like…

    Inside Facebookin Social Facebook Twitter- 18 readers -
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