Finance Content

  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … If you think content marketing is easy, you’re probably misinformed. And if you think creating interesting, widely-read content in the financial industry is a breeze, then you probably don’t work in the business. As someone who has spent years managing content creation for several notable financial brands, I’m afraid someone needs to point out…

    The Content Strategistin Content- 11 readers -
  • How Finance Execs Measure the ROI of Content Marketing

    … consumption patterns, generational gaps, and new digital channels constantly arising. At LinkedIn’s FinanceConnect conference in New York this month, executives from the likes of Oppenheimer, JP Morgan Chase, and AXA—as well as marketing and media companies—gave a hard look into ways they drive ROI by tying their content to specific results. (Full…

    The Content Strategistin Social Content How To's- 16 readers -
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  • 6 Steps To Decoding Your Target Audience6 Steps To Decoding Your Target Audience
    Clearly defining your audience makes all the difference when you’re creating content. If you’re writing a piece about social media management tools, how do you frame it correctly? The answer, of co...