Finance Content Marketing

  • 4 Keys to Capturing a New Audience for Your Content Marketing

    … with publishing partners like Investopedia, has helped the company double its customer count in the last eight months. So it’s only logical that great content would continue to be a key part of the marketing strategy for Betterment’s new brand, Betterment Institutional, a tool for financial advisors and other industry insiders. But Betterment…

    Natalie Burg/ The Content Strategistin Content- 9 readers -
  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … If you think content marketing is easy, you’re probably misinformed. And if you think creating interesting, widely-read content in the financial industry is a breeze, then you probably don’t work in the business. As someone who has spent years managing content creation for several notable financial brands, I’m afraid someone needs to point out…

    The Content Strategistin Content- 11 readers -
  • How Finance Execs Measure the ROI of Content Marketing

    Financial firms are willing to spend a lot to reach people where they are. That’s because over time, those people can be worth a lot. But if there’s one thing finance managers don’t want to do, it’s waste money. Making sure marketing efforts pay off can be a challenge, given the competing metrics, an array of screens to consider, shifting consumption patterns, generational g ...

    The Content Strategist- 14 readers -
  • 4 Ways Banks Can Reach Millennials

    …,” Marty Willis, Chief Marketing Officer, OppenheimerFunds, added. Millennials also have new behaviors that present special challenges for financial marketers. Luckily for finance content marketers, LinkedIn’s conference provided plenty of tips for engaging this valuable audience. 1. Be social Saying a company needs a presence in social media might…

    The Content Strategistin Social Content Twitter YouTube- 6 readers -
Get the top posts daily into your mailbox!
More from around the web