Finance Content Marketing

  • 4 Keys to Capturing a New Audience for Your Content Marketing

    … is discovering that replicating content success isn’t as easy as it may seem. Replicate what is replicable “We don’t need to reinvent the wheel here,” says Betterment Content Manager Catherine New. “It’s a process to build an editorial property. We worked really hard to refine the process from copy flow up to production and publication. It works.” While…

    Natalie Burg/ The Content Strategistin Content- 9 readers -
  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … If you think content marketing is easy, you’re probably misinformed. And if you think creating interesting, widely-read content in the financial industry is a breeze, then you probably don’t work in the business. As someone who has spent years managing content creation for several notable financial brands, I’m afraid someone needs to point out…

    The Content Strategistin Content- 12 readers -
  • 4 Ways Banks Can Reach Millennials

    …,” Marty Willis, Chief Marketing Officer, OppenheimerFunds, added. Millennials also have new behaviors that present special challenges for financial marketers. Luckily for finance content marketers, LinkedIn’s conference provided plenty of tips for engaging this valuable audience. 1. Be social Saying a company needs a presence in social media might…

    The Content Strategistin Social Content Twitter YouTube- 6 readers -
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