Finance Content Marketing

  • 4 Keys to Capturing a New Audience for Your Content Marketing

    … company is growing, there’s a decent chance you need to do it all over again. Whether it’s to introduce the brand to a new demographic or promote an entirely new product, high-growth companies often need to tell a new story to a new audience. But one successful content program is hard enough—how should a brand approach their second effort…

    Natalie Burg/ The Content Strategistin Content- 9 readers -
  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … of readers and high engaged time. Intuit’s MintLife blog captures this insight admirably. The award-winning blog for Mint.com reaches over 2 million readers, with barely any mentions of Mint.com itself. Instead, Intuit and Mint strive to create brand trust by providing neutral, marketing-free personal finance advice and articles. The result? Prominent…

    The Content Strategistin Content- 16 readers -
  • 4 Ways Banks Can Reach Millennials

    “If I hear one more thing about millennials….” an attendee quipped to colleagues, trailing off and shaking his head between sessions at LinkedIn’s Finance Connect conference earlier this month. There’s a good reason money managers and marketers were avidly discussing this burgeoning group of teens to 30-somethings: It’s where the money is, and it’s where it will be in the future.

    The Content Strategist- 6 readers -
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