Finance Content Marketing

  • 4 Keys to Capturing a New Audience for Your Content Marketing

    … with publishing partners like Investopedia, has helped the company double its customer count in the last eight months. So it’s only logical that great content would continue to be a key part of the marketing strategy for Betterment’s new brand, Betterment Institutional, a tool for financial advisors and other industry insiders. But Betterment…

    Natalie Burg/ The Content Strategistin Content- 9 readers -
  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … of readers and high engaged time. Intuit’s MintLife blog captures this insight admirably. The award-winning blog for Mint.com reaches over 2 million readers, with barely any mentions of Mint.com itself. Instead, Intuit and Mint strive to create brand trust by providing neutral, marketing-free personal finance advice and articles. The result? Prominent…

    The Content Strategistin Content- 16 readers -
  • 4 Ways Banks Can Reach Millennials

    …, Transamerica and TD Bank have moved beyond Twitter, Facebook and LinkedIn, posting on Tumblr, Vine, Snapchat and Pinterest to capture the interest of young potential customers. 2. Don’t be afraid to be traditional While moving to digital channels, banks, investment and insurance companies still need face-to-face communication. One fifth of millennials…

    The Content Strategistin Social Content Twitter YouTube- 6 readers -
Get the top posts daily into your mailbox!
More from around the web