Find Your Invisible Customers

  • 5 Tips for Finding Your Invisible Customers

    … is what Tom Martin, quoting Andy Grove, calls a “strategic inflection.” The rules of doing business have fundamentally changed. You can either evolve with those rules, or you can go extinct. If you choose the former, you’ll want to consider the following five tips: 1. Find propinquity points “Propinquity” is the idea that the greater the proximity…

    Erin Feldman/ Vocus Blogin Content- 7 readers -
  • Your Customers Self-Educate. Here’s How to Market to Them.

    … This is a guest post by “The Invisible Sale” author Tom Martin. His Vocus webinar Find Your Invisible Customers is on July 9. According to a March 2014 study by UPS, comScore and the e-tailing group, 82 percent of U.S. digital buyers preferred to research products from multichannel retailers on the internet via computers, tablets or smartphones…

    Brian Conlin/ Vocus Blogin Content- 7 readers -
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