Find Your Invisible Customers

  • 5 Tips for Finding Your Invisible Customers

    Seventy percent of B2C customers look at product reviews before contacting a salesperson. The reality in the B2B world is the same. According to Avanade, 61 percent of business decision-makers view third-party sites and peer reviews as more important than conversations with a company’s salesperson. They are your invisible customers.

    Erin Feldman/ Vocus Blog- 7 readers -
  • Your Customers Self-Educate. Here’s How to Market to Them.

    … This is a guest post by “The Invisible Sale” author Tom Martin. His Vocus webinar Find Your Invisible Customers is on July 9. According to a March 2014 study by UPS, comScore and the e-tailing group, 82 percent of U.S. digital buyers preferred to research products from multichannel retailers on the internet via computers, tablets or smartphones…

    Brian Conlin/ Vocus Blogin Content- 6 readers -
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