Find Your Magic

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  • How Axe Found Its (Marketing) Magic

    … changed with a single ad: “Find Your Magic.” Instead of the same, tired formula, “Find Your Magic” displays men of all sorts of personalities and body types embracing what makes them unique and attractive. It’s an anthem of body-positivity and modern masculinity. It’s also a fun, colorful, and inclusive ad that actually has relatable characters…

    The Content Strategist- 18 readers -