Findability is a term for the ease with which information contained on a website can be found, both from outside the website (using search engines and the like) and by users already on the website. Although findability has relevance outside the World Wide Web, it is usually used in the context of the web. Heather Lutze is thought to be the creator of the term in early 2000s. The popularization of the term "findability" for the Web is usually credited to Peter Morville.
Posts about Findability
  • How to Choose the Perfect Focus Keyword

    … Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding…

    Search Engine Journalin How To's- 18 readers -
  • Is SEO Still Relevant?

    … a SEO firm could do that for you). But you also need that content to be found. We are going to see a massive increase in good content that gets ZERO eyeballs on it. Competition is going up and up and up. It’s about amplification and findability now, not just creating smart content. Sprout Social Shoutout Today’s Sprout Social Shoutout is for my…

    Jay Baer/ Convince and Convertin Paid Search SEO YouTube- 16 readers -
  • The Search for Fashion: A Holistic Look at SEO

    … Utilize a clean, intuitive internal link structure Focus on ‘findability’ and the ease of delivering information where the user expects it In the apparel marketplace, there is a gap of understanding and, often, a fear of SEO. I often run into retailers who hesitate to work on SEO, worried that SEO strategy changes will be rendered useless…

    Sarah Johnson/ Acceleration Partnersin SEO Google- 6 readers -
  • Learning SEO From Google Employees

    … to businesses looking to boost mobile SEO results. 2. Be Usable Traditional logic might tell us that step #1 is to be found online and step #2 is to offer usable information once found. However, you could argue that offering that usable information is really step #1, because your site content is a huge part of what determines your search engine rankings…

    Chris Marentis/ Search Engine Landin SEO Google- 36 readers -
  • User Experience Myth Or Truth: The Three-Click (Or Tap) Rule

    … Architect’s Answer Oh, how I wish a multitude of web professionals would simply take an Information Architecture 101 class. This rule is so false. Here are some reasons why. 1. Information Scent Is More Important To Users Than The Number Of Clicks For those of you who are unfamiliar with information scent, it consists of textual and graphical cues…

    Shari Thurow/ Marketing Landin SEO- 22 readers -
  • How to Optimize Multi-Location Pages for Local SEO

    … Matter? Branded, optimized location pages are critical to increase your findability within local search queries. They provide the opportunity to out-rank the competition and provide a faster path to purchase for local consumers. Optimized pages include hyper-local, non-branded phrases as well as rich content such as pictures, videos, and customer…

    Search Engine Journalin Social SEO Google How To's- 10 readers -
  • Top 2015 B2B Content Marketing Tactics

    …. Actionable content marketing tip: Extend the value of each presentation. Repurpose the content for other venues and add digital asset management for findability. 62% of B2B marketers use infographics. Infographic use has increased significantly. Neil Patel reinforces this point by reporting that his infographic has resulted in lower results over time…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 29 readers -
  • The temptation of the green bullet in WP SEO!

    … bullet does not lead to findability if the terms you optimize for are not the terms people use to search in the search engines. Fortunately, I came to my senses before my husband detected my cheating. It did make me wonder: if I am that susceptible to cheating the page analysis tool in order to get a green bullet in WP SEO, wouldn’t other people…

    Marieke Van De Rakt/ Yoastin SEO Google- 25 readers -
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