Findability

Findability is a term for the ease with which information contained on a website can be found, both from outside the website (using search engines and the like) and by users already on the website. Although findability has relevance outside the World Wide Web, it is usually used in the context of the web. Heather Lutze is thought to be the creator of the term in early 2000s. The popularization of the term "findability" for the Web is usually credited to Peter Morville.
Posts about Findability
  • How to Choose the Perfect Focus Keyword

    … content will increase your findability. But how to choose the perfect focus keyword? Especially when you’re blogging and focussing on long tail keywords, it can be quite hard to decide which keywords to optimize for. In our view, there are at least three things you should do before writing an amazing (high quality) text. Choose a Focus Keyword…

    Search Engine Journalin How To's- 18 readers -
  • Is SEO Still Relevant?

    … a SEO firm could do that for you). But you also need that content to be found. We are going to see a massive increase in good content that gets ZERO eyeballs on it. Competition is going up and up and up. It’s about amplification and findability now, not just creating smart content. Sprout Social Shoutout Today’s Sprout Social Shoutout is for my…

    Jay Baer/ Convince and Convertin Paid Search SEO YouTube- 16 readers -
  • The Search for Fashion: A Holistic Look at SEO

    … Utilize a clean, intuitive internal link structure Focus on ‘findability’ and the ease of delivering information where the user expects it In the apparel marketplace, there is a gap of understanding and, often, a fear of SEO. I often run into retailers who hesitate to work on SEO, worried that SEO strategy changes will be rendered useless…

    Sarah Johnson/ Acceleration Partnersin SEO Google- 6 readers -
  • Learning SEO From Google Employees

    … is a summary of these two themes with some specific ways to achieve them. 1. Be Findable This might sound like a “duh” item, but it just cannot be stressed enough, in part because there may be so many different ways to ensure that a particular business is actually findable online. Some things that should be utilized to increase findability include…

    Chris Marentis/ Search Engine Landin SEO Google- 37 readers -
  • User Experience Myth Or Truth: The Three-Click (Or Tap) Rule

    … usability testing. For some time now, as I’m out in the world keeping up to date on the state of the art, I hear and read some user experience (UX) and findability myths that just won’t be put to rest. One of them is the Three-Click Rule. Have any of you heard about this website navigation guideline? What is the Three-Click Rule? The Three-Click…

    Shari Thurow/ Marketing Landin SEO- 23 readers -
  • How to Optimize Multi-Location Pages for Local SEO

    … Matter? Branded, optimized location pages are critical to increase your findability within local search queries. They provide the opportunity to out-rank the competition and provide a faster path to purchase for local consumers. Optimized pages include hyper-local, non-branded phrases as well as rich content such as pictures, videos, and customer…

    Search Engine Journalin Social SEO Google How To's- 11 readers -
  • Top 2015 B2B Content Marketing Tactics

    …. Actionable content marketing tip: Extend the value of each presentation. Repurpose the content for other venues and add digital asset management for findability. 62% of B2B marketers use infographics. Infographic use has increased significantly. Neil Patel reinforces this point by reporting that his infographic has resulted in lower results over time…

    Heidi Cohen/ Heidi Cohenin Social Content Facebook- 29 readers -
  • The temptation of the green bullet in WP SEO!

    … bullet does not lead to findability if the terms you optimize for are not the terms people use to search in the search engines. Fortunately, I came to my senses before my husband detected my cheating. It did make me wonder: if I am that susceptible to cheating the page analysis tool in order to get a green bullet in WP SEO, wouldn’t other people…

    Marieke Van De Rakt/ Yoastin SEO Google- 25 readers -
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